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Services   »   Email Marketing    

Reach Your Customers With Email Marketing - Fast, Effective and Affordable

Email marketing is so effective and so inexpensive that an entire industry has emerged to support it. A new millennium counterpart to traditional direct mail, email marketing offers unprecedented targeting capabilities allowing you to customize your messages to appeal to different groups of customers for much higher reponse rates.

"A significant proportion of consumers consider email to be a replacement for telemarketing (49%) and direct mail to their home address (45%). " DoubleClick

The Top 4 Advantages of Email Marketing:

  • Unmatched customer targeting and tracking capability
  • Lowest cost per unit of any advertising medium
  • Creates ongoing awareness of your brand and offerings
  • Drives traffic to your site or physical business locations

Staying in regular contact with your customers is one of the best ways to remind them that you still exist and appreciate their business. Regular newsletters, promotions and announcements will keep your business fresh in their minds, and they'll appreciate the personalization and relevant information you're sending them.

With our easy-to-use wizard, more than 100 eye-catching email templates, list management features, email tracking and reporting, and high deliverability, our Email marketing solution makes it easy for you to communicate with your customers and visitors - and keep them coming back!

Easily create powerful email campaigns

  • More than 100 professional HTML email templates
  • Easy-to-use email campaign wizard
  • Add your content and images with our simple email campaign wizard
  • Choose who should receive your email campaigns and when to send
  • No technical skills necessary
  • Advanced features for professionals

Build and manage your email lists

  • Easy import of existing email addresses or lists from MS Excel, MS Outlook, MS Outlook Express, Notebook, Act! and more
  • Visitor signup for your website
  • Monitor new signups with optional email notices
  • Manage subscribers in an unlimited number of email lists
  • View and manage email bounces
  • Easily update subscriber information
  • View subscriber behavior by campaign
  • Manage email list permissions and email unsubscribes
  • Quickly search your email list

Track email campaign results

  • Provides real time email tracking
  • How many emails were delivered and opened
  • Who opened each email and who clicked through
  • Which links generate the most clicks
  • Subscriber reports
  • See how your most recent three campaigns compare
  • Always up-to-date on the latest legal requirements and technical solutions available for email marketing.

Get your emails delivered

  • Sending text and HTML emails
  • Automatic formatting ensures your emails look professional - wherever they arrive!
  • ISP relationships optimize email delivery
  • Anti-spam practices
  • Industry leadership and compliance

 

 Can Your Current Email Marketing Software Do This?
Minimize

Automated email campaigns, also known as triggered campaigns let your email marketing software automatically communicate with your clients or prospects. The automated campaign features found in our email marketing software have the potential to increase conversions and reduce your workload. What can you do with an automated email? Lots of things:

  • Welcome Series - Our Email Marketing tool will allow you to create multiple emails to be sent over an extended period of time after a subscriber joins your list. For example, when someone opts in, you can send a welcome email on day one, another email on day five, and yet another on day ten. This happens automatically without any action from you - just decide what to send, set the series and hit Activate! There is no set time interval, meaning you can space your emails out anyway you like. The best time to engage a new subscriber is immediately after they've opted-in to communication. They've expressed interest in your content - so send it immediately. The welcome email is an opportunity to remind them what they'll be receiving, or discuss your product or service offering.
  •  Membership Renewal Reminders - Are you tracking the date your members' expire? Why not send an email prior to expiration encouraging a renewal? As long as you have an automated email campaign setup, and the expiration date is in the system, a trigger will automatically send your member an email reminder encouraging them to renew. It’s an ongoing campaign that never stops unless you tell it to.
  • Happy Birthday - Would you like to send your customers an email on their birthday, anniversary or another important date? Maybe you want to send an email with a special coupon to celebrate the occasion? Now you can with our date based triggers. Simply import the dates into the application and set up your email series. Your subscribers' will appreciate the warm wishes!
  

Ten useful and cool things you can do with our email marketing software

find out who has opened your emails with the open rate.

The open rate lets you know who has received your emails, who has opened them, and who hasn't.

Feature #2

let your customers know about your new product release.

Send email to your customers and let them know about a new product or release.

Feature #3send out a survey to everyone who bought your product and find out how things are going.

Are your customers happy ? Find out by making a survey and sending it out to your contacts.

Feature #4do your email marketing with Outlook by using our unique EasyCast feature.

You can get most of the work done in Outlook and then send the email in our email marketing software.

Feature #5create a seamless donations page to get online donations.

Our software integrates with your website so non-profits can set up a secure donations page.

Feature #6target different emails to different groups of customers, clients, vendors, staff and partners.

Each group of contacts can receive a slightly different version of your email.

Feature #7insert a personalized name in each email.

‘Dear Jane’ is far more effective then ‘Dear Customer’.

Feature #8send a webpage with out screen grabber function.

You can use our URL grabber to send a complete webpage to your email subscribers.

Feature #9schedule an email to go out while you're on the beach.

The scheduling function can run while you’re out of the office.

Feature #10get a template that fits your image.

We give you a free branded template and offer a number of pre-made templates you can use to match your branding.

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