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Rundle-Spence

Rundle Spence Imac Rundle Spence IPad Rundle Spence IPhone

Rundle-Spence Mfg. Co. is a full-service plumbing, heating, and industrial supply distributor and fabrication shop. For over 144 years, they have served contractors, architects and interior designers in the greater Milwaukee, Madison and Fon Du Lac, Wisconsin areas.

Rundle-Spence was looking for an attractive, modern, well-designed website update to help tell the story of their rich history in servicing a number of premiere market segments. To accomplish this, we brought attention to each market segment by creating their own sections on the homepage. Additionally, we expanded on these market segments with useful information on attractive interior pages that tie in with the look and feel of the homepage.

Rundle Before
Rundle After
Rundle After 2
Rundle Services
Rundle Red Hot Logo

The Red Hot Services feature offered by Rundle-Spence is a premiere piece of the company’s business. This includes 24/7 delivery, commercial water heater removal and installation and repair services. In addition to its prominent feature on the homepage, we created an attractive and informative interior page that is easy to navigate for relevant information. Frequently asked questions are neatly organized with fly- out functionality controlled by clickable arrows and even factor in estimated delivery fees. To increase conversion, “Contact Us” callouts are strategically placed in multiple places on the page where services are offered.

Rundle Services

Rundle-Spence Mfg. Co is proud of its rich history and wanted its 144-year story to shine through on the redesign. Although the new website is a considerable upgrade, we brought in a little of the past and mixed it with the present while staying true to the Rundle-Spence brand. Using this approach enabled us to create a smooth transition from the old site and existing marketing materials while creating a higher end look and feel that reflects Rundle-Spence’s growth and success.

Rundle History
Rundle Present
Rundle Mobile Shadow
Rundle Mobile

One of the most important upgrades to the new website is that it is mobile friendly. Now Rundle-Spence will be able to take advantage of the ever growing mobile device market thus increasing sales and service calls.


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These websites are client updateable and may no longer represent Foremost Media’s original design.