The Stateline Family YMCA is a multi-facility branch of the nonprofit outfit dedicated to youth development, healthy living and social responsibility.
With the recent development of their Ironworks location in Beloit, WI, they wanted to give their website a “facelift” to echo the modern design of their brand new, state-of-the-art facility.
Based on the target demographic of female mothers age 25-55, we knew this mobile responsive website would have to be just as easy to navigate on a cell phone, tablet or your desktop computer.
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To improve navigating the site, we reworked the sitemap and created a dropdown with a mega menu which enables the user to navigate anywhere within the site with only one click.
We also employed a large search bar and a “Join Today” call to action pop-up that follows the user’s journey without being intrusive. In addition, the interior pages are reorganized and more attractive to the eye.
These websites are client updateable and may no longer represent Foremost Media’s original design.