Haydon Corporation’s products include a full line of metal framing components for mechanical, electrical, industrial, and OEM applications and a complete family of hydronic baseboard heating systems for residential and light commercial applications. Haydon’s dedication to quality and service begins with the materials used and continues with an ongoing relationship with satisfied and loyal customers.
To showcase their value, Haydon conducted an extensive rebrand that included a new logo and marketing materials. This left their website out of date and inconsistent with their new image. The rebranding also represented an opportunity to improve the look and the functionality and user experience as well.
Haydon Corp needed their new website to be visually appealing but not confusing to the end-user. They needed everyone to understand the value they offer to the industry quickly. But with thousands of products available, it would be easy to overwhelm their visitors at the same time.
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We took the approach of identifying clear descriptions from both a product and industry level perspective. Taking it a step further, our analysis showed that the typical website visitor instinctively identified products based on their drawings. By combining both a clear label with the image, the relevant click-through rates have exploded, leading to happy visitors and better website metrics.
All modern websites require an excellent mobile experience. This is even true for B2B manufacturing companies. Mobile visitors to the Haydon Crop website can expect to have the same functionality offered to desktop visitors without having to pinch and fold the screen.
But as with most manufacturing websites, it isn’t all looks. This site also has a complex cross-reference lookup that allows visitors to look up competitor products to find the Haydon Corp equivalent. Now they can use their website as the 24/7365 salesperson modern manufacturers need to stay competitive.
These websites are client updateable and may no longer represent Foremost Media’s original design. (Our Art Director made us say that)