For nearly 50 years General Metal Engraving has set the standard in excellence for metal rotary dies from custom design, to precision tooling to production implementation. Over 25 years ago, General Metal Engraving founder Sarkis Kumjian pioneered an engineering marvel: the vacuum die. He saw an industry wide problem, eliminating web waste, and developed this innovative solution.
GME’s first goal for the new redesign was to clearly convey the message that they are the best in the industry. And, although GME prides themselves on taking on projects that other companies are afraid to pursue, they also wanted to let potential customers know that there is no need to go anywhere else because GME can handle all of their customer’s needs.
The second goal for them was that once the user realized that GME can handle all of their rotary die needs, that it would be clear and easy to contact GME with what the potential client’s needs are.
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To help GME with their second goal of converting their message into action, almost every message on the homepage and the product pages has a callout button to request a quote or contact for general information. At the bottom of each page is a callout with the GME red as the background that urges the user to contact the company using a comfortable conversational tone rather than a harsh do it now statement.
Rotarydies.com is now a much better representation of GME’s quality, industry competitiveness and customer service for years to come.