Lanair Products, LLC is a leading manufacturer of heaters and boilers that utilize used oil (also called waste oil) as a cheap and often free source of fuel to safely produce heat for non-residential locations. Lanair was founded in 1976 and is the industry leader in small commercial “do-it-yourself” installation market.
Direct marketing has been the linchpin of Lanair’s success with their website serving as a hub. The team at Lanair no longer felt their website portrayed them as the industry leader. They required a website that was mobile friendly and provided a better user experience with a fresh look-and-feel.
We began this project by reviewing the site analytics from several sources and developed visitor personas. This insight allowed us to go beyond simply applying modern design trends and instead focused primarily of improving the overall user experience.
With a deeper understanding of the target market we were not only able to improve the look of the website, but also Lanair’s entitre approach to digital marketing. To help them stay the industry leader we implemented a cloud-based marketing automation platform to identify and qualify leads based on their online actions.
With an improved website and online marketing strategy, Lanair has set the foundation to remain the industry leader for years to come.
“Foremost Media helped us update our website to a modern looking, mobile-friendly site that helps our customers find the exact product they need quickly. And by having Foremost Media take over our online marketing, we are continuing to improve our results. We couldn’t be happier.”
National Sales Manager at Lanair Products, LLC
These websites are client updateable and may no longer represent Foremost Media’s original design.