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Why-Your-Manufacturing-Brand-Should-be-on-Amazon.jpg Why Your Manufacturing Brand Should be on Amazon

Amazon is disrupting the way consumers make purchases. Millions of people are going to Amazon first every day to purchase products. The convenience of searching for anything whenever you want is unbeatable.  Amazon and shopping events like Amazon Prime Day provide opportunities to increase brand awareness, increase global exposure, and increase revenue.  The thought of bringing your manufacturing brand to Amazon can be a slippery slope. We get it; there are so many things to consider. Though the convenience that Amazon provides isn’t going anywhere. Let’s discuss the rising phenomenon called the 'Amazon Effect.' The Amazon Effect describes the overall impact the marketplace has on traditional strategies. Amazon’s efficient shopping experience makes it difficult for other platforms to compete. In fact, by 2021 over 40% of Americans will purchase products from Amazon every single month (HubSpot). If you’re a manufacturing brand that sells online, Amazon is a beneficial play to defend your brand, outsmart competitors, and most ...

Posted in: Manufacturing Marketing, Online Advertising by on October 16, 2020

Podcast Episode 9 ADA Compliance Episode 9: Everything You Need to Know About ADA Website Compliance

  Subscribe on Apple Podcasts     Subscribe on Spotify   If you have a website, this is a must-listen. Website ADA compliance is a hot topic. Rather than just take our word for it, we brought Michael Davis, J.D. into the conversation to share his expertise. Michael is an attorney at Nowlan & Mouat and specializes in corporate work. Website ADA compliance is something everyone should have on their radar sooner than later. We walk through case studies, frequently asked questions, and best practices to protect your company from lawsuits. What is ADA compliance when it comes to websites? [3:20} Why you should be concerned. [7:00] The impact a non-compliant website can have on your business. [15:00] Resources Mentioned:  Circuit Court Map Nowlan & Mouat LLP Steps Your Organization Can Take Let us help protect you and make your website ADA compliant.   Intro: You're listening to the Foremost Media Marketing Chat Podcast, with Jon Ballard and Evan Facinger. Evan Facinger: Hey, everyone. Welcome to the Foremost Media Marketing Chat ...

Posted in: Foremost Podcast, Reputation Management, Web Development by on September 18, 2020

Improving- eCommerce-Experience-Manufacturing-Industry.jpg How Your Manufacturing Company Can Capitalize on E-Commerce

There is no getting around it, our society is turning to websites rather than in-person for their shopping habits. And that is happening for a lot of reasons; the pandemic, convenience, a higher number of tech-savvy individuals, and a combination of all those reasons. E-Commerce is the fastest-growing channel for many manufacturers. Last year, US manufacturing B2B e-Commerce sales accounted for 7% of total e-Commerce sales according to the 2020 US B2B manufacturing report. That number is only expected to increase as we rely more and more on technology.  Today’s buyers want to be in control of the information and have easy access to it. Things like viewing order history, inventory, and spending history can be viewed in a matter of seconds. Manufacturers that are still relying on phones and fax, may face a high risk of losing customers. We recently surveyed and found out that almost 30% of marketing professionals in manufacturing have increased quick ...

Posted in: Manufacturing Marketing, Web Development by on September 1, 2020

Foremost Media Podcast Episode 8 Episode 8: Choosing an Agency For Your Website Redesign

  Subscribe on Apple Podcasts     Subscribe on Spotify   When it comes to choosing an agency the options can seem endless. Redesigning a website is a huge investment. It’s so important to partner with the right team to set yourself up for success. You want a website that will produce the results you need on top of getting a good looking website. If you’re in the market for a website redesign, this episode is for you. Let this episode serve as a guide to help you develop the right questions to ask agencies.  Why it’s important to understand what’s already work before a redesign [03:16] Know your why when choosing a content management system (CMS) [05:00] Qualities in an agency you don’t want to forget. [10:15] Resources Mentioned:  Guide to Website Redesign How to Compare Web Development Companies CMS Comparison Intro: You're listening to the Foremost Media Marketing Chat Podcast with Jon Ballard and Evan Facinger. Evan Facinger: All right. Thanks for joining the Foremost Media Marketing ...

Posted in: Foremost Podcast by on August 21, 2020

COVID MFG Marketing Insights COVID-19 Manufacturing Marketing Insights

Since our survey earlier this year, that shared expected trends in manufacturing marketing in 2020, businesses have had to adapt their marketing strategy. Many tough decisions were made, from cancelling tradeshows and in-person events to scaling back on internal operations. The new reality proves that change is inevitable. Talk to anyone and they will probably start by saying, “Before COVID.” Even though the survey was less than nine months ago, those results feel like a lifetime ago.  To gain insights, we recently surveyed over one thousand marketing professionals in the manufacturing industry on how they have adapted since COVID-19. We asked respondents about their challenges, marketing spend, internal operations, and increased marketing tactics. Let dive in. 64% Have Decreased Their Marketing Budget     Budget is one of the things many of us looked at when the pandemic hit. One interesting comparison is that over 75% of marketers planned to increase or keep their budget the same back when ...

Posted in: Inbound Marketing, Manufacturing Marketing, Marketing Automation by on August 14, 2020

Foremost Media Podcast Episode 7 Episode 7: Core Web Vitals & How to Prepare for the Update

  Subscribe on Apple Podcasts     Subscribe on Spotify   In this episode, we’re talking about Core Web Vitals with Noah Lamson. Noah is our go-to guy for technical SEO. Google recently announced a new ranking signal, Core Web Vitals. This signal is going to place more emphasis on the importance of user experience, mobile responsiveness, and quality content. The update is expected to go live in 2021. Listen for practical insights on how to prepare your website for the update.  Overview of Google Core Web Vitals. [02:06] What Google Core Web Vitals look at, specifically. [05:20] How to prepare your website for this update. [10:03} Resources Mentioned:  GTmetrix Lighthouse Report Intro: You're listening to the foremost media marketing chat podcast with John Ballard and Evan Facinger. Evan Facinger: All right everyone, thank you for joining us on another Foremost Media Marketing Chat podcast. I'm Evan Facinger, and as always, we've got Jon Ballard here. Jon Ballard: Hey, what's up Evan. I'm on mute. Evan Facinger: This is a great ...

Posted in: Foremost Podcast by on August 10, 2020

Foremost Media Podcast Episode 6 Episode 6: Top Investments You Can Make When Starting a Business with Jessica Walker

  Subscribe on Apple Podcasts     Subscribe on Spotify   Jessica Walker is the CEO of Care Sherpa. She’s a marketer by chance, data geek, and business strategist. We’re so excited to have her as our first guest. Today, we’re geeking out on data and leads with Jessica. Hear her entrepreneurial journey and the top investments you can make when just getting started.  How many touch points does it take to become a lead. [04:57] Top investments you can make when getting started. [08:32] Jessica’s best lead sources. [11:34] You can connect with Jessica on LinkedIn here.  Intro: You're listening to the Foremost Media Marketing Chat podcast with John Ballard and Evan Facinger. Evan Facinger: All right, everybody. Thank you for joining us for another Foremost Media Marketing Chat podcast. John Ballard's here of course with me, and I'm Evan Facinger. And we've actually got a guest this time around, and we're pretty excited. It's Jessica Walker from Care Sherpa. Jessica, you want to introduce ...

Posted in: Foremost Podcast by on August 3, 2020

Foremost Media Podcast Episode 5 Episode 5: Implementing Marketing Automation and Drip Programs in Your Business

  Subscribe on Apple Podcasts     Subscribe on Spotify   Marketing automation and drip programs are what we’re chatting all about in today’s episode. While monthly newsletters are great, new contacts are only seeing information after that point. Drip campaigns are sent on a certain time interval or based on a certain behavior. Listen to see how you can implement drip workflows and marketing automation in your business. Bonus, you’ll find out just how close the Foremost Media office is to a train track. Brownie points if you let us know what timestamp you hear the train. Getting started with drip campaigns. [02:12] How marketing automation can improve your onboarding process. [07:33] Capitalize on engagement. [09:40] Resources Mentioned:  Marketing Automation Defined Manage Your Leads Effectively Beginner's Guide to Marketing Automation Choosing the Right Marketing Automation System Intro: You're listening to the Foremost Media Marketing Chat podcast with Jon Ballard and Evan Facinger. Evan Facinger: All right. Thanks for joining us for another episode of the Foremost Media Marketing Chat podcast. How ...

Posted in: Foremost Podcast by on August 3, 2020

Foremost Media Podcast Episode 4 Episode 4: COVID-19 Marketing Strategies

  Subscribe on Apple Podcasts     Subscribe on Spotify   The Foremost Media Marketing Chat Podcast is going unfiltered. Ready, set, action. Staying relevant, today we’re talking through some COVID marketing strategies. Questions like: Are you open? Do I need a mask? Are hours the same? Can I call? are the new normal these days and having your content updated can make or break your business.  Are you potential customers getting the right information? [02:23] Talking about what you’re doing for COVID can actually help you get to the top of search results. [05:44] Marketing and advertising spend during a pandemic. [07:10] Resources Mentioned:  The Benefits of Pay-Per-Click Marketing COVID Marketing Guide Intro: You're listening to the Foremost Media Marketing Chat Podcast with Jon Ballard and Evan Facinger. Evan Facinger: All right. Welcome to the Foremost Media Marketing Chat. How are you doing, Jon? Jon Ballard: Hey, good. Evan, how are you? Evan Facinger: I'm doing well, thanks. And I got to say, I'm feeling actually less pressure when ...

Posted in: Foremost Podcast by on July 20, 2020

Foremost Media Podcast Episode 3 Episode 3: Tips for Redesigning your Website

  Subscribe on Apple Podcasts     Subscribe on Spotify   Welcome back to the Foremost Media Marketing Chat Podcast. In this episode, we’re discussing challenges when redesigning a website while sharing actionable insights along the way. Bonus backlink building tip you don’t want to miss.  301 redirects and why they’re important [04:50] Pay attention to what’s driving traffic. [10:04] Resources:  Guide to Website Redesign  9 Reasons You Should Redesign Your B2B Website Today How to Successfully Redesign Your B2B Manufacturing Website Website Redesign for Manufacturers Intro: You're listening to the Foremost Media Marketing Chat podcast with Jon Ballard and Evan Facinger. Evan Facinger: Alright, everybody. Welcome to the Foremost Media Marketing chat. How's it going, Jon Ballard Jon Ballard: I'm good. How are you today Evan? It's Friday. Evan Facinger: Yeah, it's Friday today. Not sure when this will be launched, so maybe we'll try to keep it for Friday. So everybody that's listening isn't jealous that we're experiencing that day and they're not. Jon Ballard: Yeah, that's for sure. Evan Facinger: ...

Posted in: Foremost Podcast by on July 15, 2020

Foremost Media Podcast Episode 2 Episode 2: Why CRO Is Important For Growing Your Business

  Subscribe on Apple Podcasts     Subscribe on Spotify   Welcome to another episode of the Foremost Media Marketing Chat Podcast with Jon Ballard and Evan Facinger. This, we’re talking all about conversion rate optimization or CRO. The big question to ask, how can we continue to grow a customer’s business if their site is already highly optimized? Here’s why CRO is an evolution of marketing.  What is conversion rate optimization, exactly?  [01:38] Example of CRO [08:03] Testing ideas you can implement. [17:05] Resources Mentioned:  Conversion Rate Optimization Conversion Rate Calculator Grow Your Business With CRO Intro: You're listening to the Foremost Media Marketing Chat Podcast with John Ballard and Evan Facinger. Jon Ballard: All right. Evan Facinger: All right, thanks for joining us today at the second episode of the Foremost Media Marketing Chat Podcast. How's it going, Mr. Ballard? Jon Ballard: I'm good, Evan. Thanks. Sun's out here in Wisconsin and it's not below freezing, so that's a good day, and it's a Friday. Evan Facinger: That's always a ...

Posted in: Foremost Podcast by on July 13, 2020

Foremost Media Podcast Episode 1 Episode 1: What to Expect from the Foremost Media Podcast

  Subscribe on Apple Podcasts     Subscribe on Spotify   Welcome to the first episode of the Foremost Media Marketing Chat Podcast! Meet the voices behind the podcast, Jon Ballard and Evan Facinger. We run through the latest marketing trends while sharing actionable tips along the way. In this episode, learn about the latest Google algorithm update and the importance of capitalizing on content.  Google’s broad core algorithm update. [04:17] Why your search volume may have increased. [05:23] The new reality on Google Shopping. [08:24] Intro: You're listening to the Foremost Media Marketing Chat Podcast with Jon Ballard and Evan Facinger.  Evan Facinger: Hey everybody. Thanks for joining us here for the first-ever Foremost Media Marketing Chat Podcast. How's it going, John? Jon Ballard: I'm good Evan, thanks, I'm excited about this. Evan Facinger: Yeah, me too. We've talked about doing a podcast for a while now. I feel like it's been something that we've brought up every other week, I would say. Jon ...

Posted in: Foremost Podcast by on July 9, 2020

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