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manufacturing website on tablet with icons Duplicate Manufacturer Product Descriptions: Google’s Take

For manufacturing websites with a plethora of products, it may seem daunting to write separate descriptions for each and every product type, size, material, etc.  However, with Google’s private nature regarding penalties for duplicate content, many businesses with huge inventories were not sure if unique descriptions were necessary. After all, Google has mentioned in the past that they penalize users for duplicate content.  So, what’s the answer?  Luckily, John Mueller, Senior Webmaster Trends Analyst at Google, gave some insight into Google’s algorithm that judges duplicate content in a recent SEO Office Hours chat. Let’s get into his comments and what it means for your manufacturing site.  Duplicate Content Does Not Apply to Individual Products Mueller’s comments detailed that there in fact is no algorithmic penalty doled out for duplicate content under these circumstances. Here are Mueller’s full comments: “So there are two aspects here when it comes to duplicate content. “First of all, you don’t get a penalty for duplicate content. “So ...

Posted in: General, Manufacturing Marketing, News, Search Engine Optimization by Colton Mosley on October 12, 2021

apple mail security alert Apple’s Mail Privacy Protection is Coming: How to Prepare

In early June, Apple announced a variety of privacy protections that will be available for iOS 15 updates this fall. Among those protections is the Mail Privacy Protection (MPP) function that is causing email marketers to worry.  Mail Privacy Protection is an opt-in feature of iOS 15 that allows users to hide their IP address and privately load the content of any email they receive through the Apple Mail app.  Doesn’t seem so bad, does it? A little privacy never hurt an email marketer, right? Wrong, unfortunately. Email senders capture open data through an “open pixel” that is within the content of the email. If a user opens this content privately, marketers will be unable to determine when, or even if, it happened. Every email you send to Apple Mail will appear as “opened,” and location and open time will not be available.   But think about it, a 100% open rate! An email marketer’s wildest dream! Your ...

Posted in: Email Marketing, General, News by Colton Mosley on September 16, 2021

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