UX vs UI Design — What’s the Difference?
Have you heard the terms UX and UI being thrown around when researching your products or your website? Many times, the lines are blurred and those terms get used interchangeably, but there really are some big differences between the two.
Although UX and UI design work closely together in creating a successful product, they are very different pieces to the process.
Let’s break it down ...
What is UX?
UX stands for user experience. This is the overall experience a user has with a given product or environment. Having a well-designed product as opposed to a poorly designed product can mean the difference between a wonderful experience and pure frustration.
Cognitive scientist Don Norman is credited with describing “user experience” as something that, “encompasses all aspects of the end-user’s interaction with the company, its services, and its products.”
So, UX design doesn't just mean apps and websites. UX can be used to improve the experience of an app on your ...
Posted in: General, Web Development by Adam Zellmer on September 29, 2021
Best Videos for Your Company's Online Marketing
Adding different types of videos to your Online Marketing arsenal is a great way to convert sales and inform your audience about things that may otherwise take time out of your busy schedule. Here are a few of my favorite video types to add to your website, social media or other digital marketing platforms.
#1. MOVIE OR CINEMATIC TRAILER VIDEO
Consider a more graphic and cinematic video previewing your business and what you do. Get people excited about working with you. This approach is best for marketing to your existing clients rather than trying to explain your services to a new audience. These would work great for social media posts or even a background landing page on your website. Think of it as a movie trailer for your company. Check out our Home Page Video.
#2. FAQ or TUTORIAL VIDEO
I bet you get a lot of the same questions over and over again. Sometimes your website may ...
Posted in: General, Online Advertising by Adam Zellmer on May 12, 2020
Is Bad Photography Hurting Your Business?
In terms of the web, content is still king and a large majority of that content is visual. So when it comes to images, I am surprised to hear more often than not - “just use what’s on our current website.” or “I’ll snap some photos with my phone.” In terms of redesigning your website and online presence, reusing what has already proven to be unsuccessful would leave us at a disadvantage. As for snapping some images with your phone, that can work with proper lighting, composition and professional editing, but those cases are very rare. There is a reason you see those tasty burgers in magazines or online and seem to get hungry instantly. Snapping a photo of that burger on a cell phone for your instagram page just doesn’t look as good though, does it?
It has been said that visual information is processed by the human brain 60,000 times faster than text ...
Posted in: Online Advertising, Web Development by Adam Zellmer on July 10, 2019
[Webinar] Testing Your Way To More Web Sales - CRO
Originally presented at the NopCommerce show in Nov. 2018 in Las Vegas By Jon Ballard
CRO is Conversion Rate Optimization.
With CRO we use data, testing, and creativity to maximize the percentage of visitors who convert on a website. These conversions can be purchases, newsletter signups, quote requests, phone calls, or any other action you would like your visitors to take. Optimizing your website to increase the conversion rate (the percentage of visitors who take the desired action) ensures your website is not wasting any of the valuable traffic you are sending to it.
To get a high converting site, you may need to improve numerous aspects including design, content, and overall user experience. Before making these improvements, you must determine what obstacles are causing your visitors to leave and remove those obstacles.
Many marketers remove these obstacles by making opinion-based decisions relying on best practices. This is not CRO. Properly optimizing your site for conversions means ...
Posted in: Conversion Rate Optimization by Adam Zellmer on January 22, 2019