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Illustration of Camera Best Videos for Your Company's Online Marketing

Adding different types of videos to your Online Marketing arsenal is a great way to convert sales and inform your audience about things that may otherwise take time out of your busy schedule. Here are a few of my favorite video types to add to your website, social media or other digital marketing platforms.  #1. MOVIE OR CINEMATIC TRAILER VIDEO Consider a more graphic and cinematic video previewing your business and what you do. Get people excited about working with you. This approach is best for marketing to your existing clients rather than trying to explain your services to a new audience. These would work great for social media posts or even a background landing page on your website. Think of it as a movie trailer for your company. Check out our Home Page Video.  #2. FAQ or TUTORIAL VIDEO I bet you get a lot of the same questions over and over again. Sometimes your website may ...

Posted in: General, Online Advertising by Adam Zellmer on May 12, 2020

Specify Alternate Text Is Bad Photography Hurting Your Business?

In terms of the web, content is still king and a large majority of that content is visual. So when it comes to images, I am surprised to hear more often than not -  “just use what’s on our current website.” or “I’ll snap some photos with my phone.” In terms of redesigning your website and online presence, reusing what has already proven to be unsuccessful would leave us at a disadvantage. As for snapping some images with your phone, that can work with proper lighting, composition and professional editing, but those cases are very rare. There is a reason you see those tasty burgers in magazines or online and seem to get hungry instantly. Snapping a photo of that burger on a cell phone for your instagram page just doesn’t look as good though, does it?  It has been said that visual information is processed by the human brain 60,000 times faster than text ...

Posted in: Online Advertising, Web Development by Adam Zellmer on July 10, 2019

Specify Alternate Text [Webinar] Testing Your Way To More Web Sales - CRO

Originally presented at the NopCommerce show in Nov. 2018 in Las Vegas By Jon Ballard CRO is Conversion Rate Optimization. With CRO we use data, testing, and creativity to maximize the percentage of visitors who convert on a website. These conversions can be purchases, newsletter signups, quote requests, phone calls, or any other action you would like your visitors to take. Optimizing your website to increase the conversion rate (the percentage of visitors who take the desired action) ensures your website is not wasting any of the valuable traffic you are sending to it.  To get a high converting site, you may need to improve numerous aspects including design, content, and overall user experience. Before making these improvements, you must determine what obstacles are causing your visitors to leave and remove those obstacles. Many marketers remove these obstacles by making opinion-based decisions relying on best practices. This is not CRO. Properly optimizing your site for conversions means ...

Posted in: Conversion Rate Optimization by Adam Zellmer on January 22, 2019

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