The Complete Marketing Glossary for Manufacturing Companies
Much like the manufacturing industry, the digital marketing world contains a lot of industry jargon that can be confusing to those unfamiliar with it. So to help, we’ve compiled a digital marketing glossary with some of the most valuable industry terms to help with your understanding of how all of this works.
Keep this link handy or better yet bookmark this page to give you easy access whenever you need it. You can thank us later.
Digital Marketing Terms
A/B testing, also known as split testing, allows you to compare two versions of a web page, email, advertisement, or any other marketing asset and measure the change in performance. The goal here is to figure out what works (and what doesn’t) in terms of optimizing your assets. To do this effectively you need to isolate the variable you are testing and run the test until you see a statistical relevance. You can then implement the best ...
Posted in: General, Manufacturing Marketing by Seth Clayton on June 29, 2020
Manufacturing Marketing in 2020: Trends to Consider
Foremost Media recently surveyed over a thousand marketing professionals in the manufacturing industry to gain their marketing insights. Participants were asked to provide information on marketing efforts that had the highest return on investment (ROI) in 2019, efforts they feel are overrated and what they plan to allocate budget for in 2020.
When it comes to effective marketing for manufacturing companies, 73.91% of participants felt that their efforts were yielding positive results. This leaves 26.09% of marketers still searching for answers.
In 2019, roughly 74% of manufacturing marketers felt that their marketing efforts were effective. Tactics like Search Engine Optimization (SEO), tradeshow marketing, online paid advertising and video marketing were cited as approaches with the highest return on investment or ROI. With a 2020 marketing budget that is roughly the same as last year’s and in many cases higher, it appears that many marketers plan to double down on this approach.
In today’s marketing landscape, SEO isn’t the ...
Posted in: Inbound Marketing, Manufacturing Marketing, Marketing Automation, Search Engine Optimization by Seth Clayton on February 28, 2020
Second Annual DNN Awards Announced
(Janesville, Wis) Foremost Media has announced the second annual DNN Awards, a website design competition. DNN Awards was created for the DNN community to showcase the best websites each year that are powered by the DNN Platform. We aim to recognize their excellence in user experience and their innovation in applying DNN features and capabilities. This competition offers entrants a fantastic opportunity to showcase their talents among their peers and receive feedback from industry experts.
There is no fee or limit to how many sites can enter. This competition is open to all organizations and individuals involved in designing and developing DNN desktop and mobile websites. One winner will be chosen from each category, B2B, B2C, eCommerce, Gov/Non-profit, Self-Promotion, and Service Industry.
This year, DNN Awards is changing from a Facebook contest to an official juried awards competition. The competition will feature an expert panel of judges who have extensive experience in designing and/or developing DNN ...
Posted in: News by Seth Clayton on November 13, 2019
Website Redesigns For Manufacturers
If you are considering a website redesign, it may feel overwhelming at first. However, some careful planning will ensure that your new and improved site provides optimum user experience and increased sales or lead generation.
Set the Bar
Before you begin your redesign, make sure to get a good idea of how your metrics are performing. Using a tool like Google analytics, analyze historical data like the number of visits to the website, amount of time spent on the website, form submissions and goal conversions, bounce rate, keyword rankings, and domain authority. If you do not have anything setup to measure metrics, make sure to do so immediately. Measuring the performance of your website, especially when transitioning to a new website, is crucial to your marketing efforts.
Define Your Audience and Goals
It is important to determine what your goals are as a manufacturing company and how your website will help to accomplish these goals. Perhaps you want ...
Posted in: General, Web Development by Seth Clayton on October 7, 2019