Setting up a shopping feed for Google in NopCommerce
Back in April, Google announced it would be opening up its Google Shopping section to free product listings. This is a gamechanger for ecommerce sites like those who use nopCommerce. Now, anyone can get their products listed on Google Shopping for free with a few simple steps.
Keep in mind, Google controls when your products are triggered based on the information you provide, so it is crucial to have accurate product titles and descriptions. However, you should already be doing this as part of your SEO strategy.
In nopCommerce, you can set up a shopping feed that automatically connects to a Google Merchant Center account that would feed your products to Google so they can be used in Google Shopping. Here’s how to set it up:
Step 1: Set up a merchant center account
A Merchant Center Account is how you share your products with Google. You can use the same account and products for paid ads as well. ...
Posted in: Search Engine Optimization by John Tillotson on November 11, 2020
Marketing Tips To Get Engineers Engaging With Your Business
How can industrial marketers reach out to engineers now that communication has shifted to online and content marketing? TREW Marketing and IEEE GlobalSpec partnered to conduct a survey and discovered the best ways to interact with technical professionals. Let’s dive into some key findings.
Technical Content Is King
The survey found that engineers preferred datasheets, case studies, and product/how-to videos over other types of content such as trade publication articles or infographics. When creating marketing pieces, consider using white papers and other informational pieces that will engage and inform this technically-minded audience.
Keep It Fresh
Over 90 percent of engineers surveyed are more likely to do business with companies that regularly produce new and current content. Your website is not something you can just set up and forget. You need new content to keep visitors engaged and coming back. However, before you start adding blogs, calculators, and other cool content, here are some things you’ll want to consider.
Posted in: Inbound Marketing, Manufacturing Marketing by John Tillotson on January 3, 2019
Why You Need To Proactively Manage Your Local Citations
Local businesses need citations to build an online presence. Search engines use citations to build a reputation for a business on the web. If your business doesn’t actively manage these, you will have more than just poor rankings in Google. You will have frustrated customers and poor reviews.
What is a Citation?
Simply put, a citation is any online mention of a business’ name, address, or phone number (sometimes referred to as their NAP). These mentions could be on a website, social platform, or in an app.
Citations can appear on major platforms such as Google My Business, Yelp, and even social platforms such as Facebook. There are also geo/industry-specific platforms such as chamber of commerce websites, professional associations, and guilds.
You want to manage and maintain the accuracy of your citations because odds are, you are already listed in many directories, but it could be with inaccurate information. Not only would your local search ranking suffer, ...
Posted in: Local SEO by John Tillotson on November 5, 2018
SEO Success: What Should You Be Tracking?
When you enter an SEO agreement, what exactly are you paying for? How can you tell that the work is having an impact on your business? It’s crucial to set up and understand what goals matter to you and your business when you start working with an SEO expert. Here are some of the most important KPIs to consider before you jump into the world of SEO for your business.
Whether it is sales, sign ups, or simple leads conversions drive your business. Getting visitors to a website is nice, but engagement is what you really want. If you have an ecommerce site, you can look at sales (more on those metrics in a bit). Most any site should be tracking some version of a sign up or lead. This could be newsletters sign ups, ebook downloads, or request a quote forms. Clearly define these conversions in the beginning with your marketer, and for ...
Posted in: Search Engine Optimization by John Tillotson on September 18, 2018