Redesign Time, Start With The Sitemap
So the boss says, “we need a new website!” A chain of events ensues. The “Redesign Committee” is formed and is now responsible for gathering RFPs and examples of work. Then, agreements are made and project managers grab the reins. The process begins, graphic designers create proof of concepts, the marketing staff spins their wheels crafting the perfect content for the new website, that they insist they “are going to get right this time.” Developers take over and voila, the new company website is unveiled. Next thing you know, Google comes crawling and if you are SEO minded, you cross your fingers your ranking goes up.
If Content Is King, How Do You Find It?
Priority #1 on a website is to create engagement for the visitors. We want website users to go beyond one page of content and convert into an interested party, lead or sale. The priority of the website’s owners is to make ...
Posted in: Search Engine Optimization, Web Development by Noah Lamson on April 8, 2020
5 Reasons Why You Should Blog For SEO Sake
The rise of blogging came about in the late 1990s when websites like LiveJournal and Blogger made easy-to-use tools for non-technical users to share their thoughts, opinions and passions with simple presses of buttons. Over time, savvy businesses began blogging to demonstrate authoritative knowledge of their products and services. At the same time, well-written company blogs created more website engagement with their customers. When a company writes blog posts, the traffic and time spent on their website goes up and bounce rates have a tendency to drop.
Why is Blogging Important For SEO?
A major benefit search engine optimization (SEO) professionals see from blogging is that it can hypercharge optimization efforts. Blogs provide a site with fresh content, relevant internal links, more pages for other sites to link back to, a natural way to incorporate keywords and when shared on social media, it can create social signals that are evaluated in search engine ranking algorithms.
Let’s take ...
Posted in: Local SEO, Search Engine Optimization by Noah Lamson on December 5, 2019
That Robocall From Google Is Not Google
Have you received an automated robocall that sounds something like:
“Hi, this is Julie, your local Google Specialist. Your business listing is about to expire … “
I’m not sure what “Julie” says next because I hang up and so should you. These calls are scams to claim or protect your free business listing (and rip you off in the meantime). The operators will claim they are Google representatives. Simply put, Google does not cold call about business listings. In fact, Google doesn’t call you at all unless you request them to.
Anyone can claim their free Google My Business listing. It’s not rocket science.
Robocalls Are Illegal (Mostly)
According to the FTC:
A robocall trying to sell you something is illegal unless a company has your written permission to call you that way. To get your permission, the company has to be clear it’s asking to call you with robocalls and it can’t make you agree to the calls ...
Posted in: Local SEO, Reputation Management, Search Engine Optimization by Noah Lamson on August 6, 2019
Website Request For Proposal Process
Get through the hassles and headaches of finding a web developer by having a well thought-out Request For Proposal or RFP. If you haven’t been through the process before, this article should get your wheels spinning on how to begin.
“We need a new website!”
So, the boss just asked you to head up the project for a new website. Super! Depending on your business’ market, it’s going to be time consuming. Hiring the best web design and development company isn’t as easy as searching Google for “best website designer”. It’s important to understand who you are investing time and money with. A web design company worth their salt will know how to respond to a Request For Proposal (RFP).
Start With The RFP Process
Starting out a new web development project using the RFP process sets the ball rolling for success. An RFP helps your organization evaluate your actual needs, timeline and budget you have to allocate. ...
Posted in: General, Web Development by Noah Lamson on July 1, 2019
The Importance of Technical SEO
Technical SEO is vital to the success of your website, and we can’t emphasis that enough. Think of it as the spine of your website; without it, your website is just a bunch of fluff and mush that won’t stand up to a good or even a mediocre search engine. You can build your own website, but if no one visits it, or if they don’t spend enough time on it to buy something or get acquainted with your business, it’s like a crack in the concrete that people quickly step over to go somewhere else. At Foremost Media, we recognize the importance of technical SEO. So, whether you are setting up a website on your own, or if you want one set up for you, go to a professional to either review it or build it.
It all adds up
Think of it this way, if you are selling Girl Scout cookies, you are perfectly ...
Posted in: Search Engine Optimization by Noah Lamson on January 25, 2019
Tips For Improving Your Website’s Crawl Budget
Optimizing websites for ranking in search engines is an ever-precarious set of tasks. The algorithm Google uses to determine search results is a secret that evolves with each new release. Each time the algorithm is updated, Google gives out clues on what to look for. In a 2017 blog post, Google explained how crawl budget is not a factor in ranking. It shouldn’t be.
In simple terms, the crawl budget is the number of links Google will follow on your site. Your website’s crawl budget may be large or small depending on the size of your site, its popularity and its ease of use to crawl. Given that every site has a different amount of pages, it would be unfair to rank higher a site that gets crawled more simply because of its size.
Is Optimizing for Crawl Budget Worth It?
If the number of crawls on the site does not help rank, is crawl budget worth ...
Posted in: Local SEO, Search Engine Optimization, Web Development by Noah Lamson on November 13, 2018