In order to have a legitimate online presence, you need to have a social media strategy in place. One of the most popular social platforms is Twitter. They are reported to have over 115 million users every month! How can you make sure your business is getting the most out of this monster social network?
For starters, schedule out Tweets, and do not be afraid to share control of the account. Assign a few employees to regularly post on Twitter. This gives your followers various perspectives, as well as guarantees your account to remain fresh and active.
Search for business phrases industry specific to you and join in on conversations. This is a great way to grow your brand and potentially join in on industry events as well. The more recognized your name, the more you are seen as an authority in your field.
Twitter is also a great place to learn about your customers. Look for feedback on both your brand and your distributors, and learn about what motivates customers to seek you out.
While it may seem obvious, make sure to avoid talking negatively about your competitors. The more positive and knowledgeable you are,the more credible your brand becomes.
Use a URL shortener. Not only is this more aesthetically pleasing, but with Twitter's limited character requirements, you are able to add more substance to your Tweets.
Lastly, analyze your Twitter results with a site like followerwonk.com. Here you will be able to find out information such as who are your followers? Where are they located? When are they most likely to read your Tweets?
Using these Twitter Tips will help get your business on the right track for social media success!
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