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Screenshot (1042).png Optimizing Website Images: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to optimize your website images! Images are essential to your content. Images help to explain your product or service visually, and strategically draw the attention of your visitors' eyes. It is important to optimize images for the search engine. When naming your image file, be sure to give it a plain and simple name. The name should accurately describe the image you are working with. Utilize the alternative attribute or ALT attribute of the image with a description that is informative to search engines, as well as the visually impaired. Put yourself in their shoes. What would you want to know about this image if you couldn’t see it? Reducing or compressing the file size of your images is also a great way to ensure that your website's page speed is up to par. Large file sizes can slow down your load time. Use these tips to ensure ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 8, 2020

Screenshot (1040).png Title Tags: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, you'll learn all about title tags! Title tags live in the head section of each page in your website and essentially tell Google what that page is about. Title tags show in two places. They are the blue clickable links in the search engine results page (SERP), as well as the browser tabs on your website.  It is important to include the most relevant keywords in your title tags so when the search engines crawl your website, they know what your website is about. Having these keywords will help your click through rate (CTR) as well, because users will know what information is on your page.  What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second Hacks ...

Posted in: 60 Second Hacks to Grow Your Business, Search Engine Optimization by Abby Hughes on May 7, 2020

Screenshot (1037).png Featured Snippet Optimization: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, you will learn all about featured snippets! A featured snippet is the premium content at the top of a search engine results page (SERP), that provides users with direct answers to their questions without having to click through to a link. Featured snippets are a way to prove authority to users which will make them more likely to click through to your site. If you are already ranked within the top 5 spots for the certain search term, you have a good chance of winning a featured snippet. Formatting content in a list form with rows and bullets and adding an H1 will help increase your chance of getting the featured snippet. What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with ...

Posted in: 60 Second Hacks to Grow Your Business, Search Engine Optimization by Abby Hughes on May 6, 2020

Screenshot (1027).png Broken Links & Backlinks: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, you will learn about broken links and backlinks! Broken links can give users and search engines a bad impression about your website and leave a negative impact on your ranking results. First, find a backlink tool. In this case, we’ll use AHREFS as an example. Simply enter your url into the platform’s search engine to render your results and generate your report. Using your broken links report, identify links on different webpages that are broken. Then you can either delete them or update them. Next, view your broken backlinks report. Once you’ve identified a broken backlink, you have a few options. The easiest way to fix a broken backlink is to create a redirect to a relevant working page. Or, you can try to recreate the page using the Wayback Machine as a resource. Once you fix your broken links and backlinks, you should see your organic traffic on Google begin to ...

Posted in: 60 Second Hacks to Grow Your Business, Search Engine Optimization by Abby Hughes on May 5, 2020

Screenshot (1025).png Connecting Google Ads & Google Analytics: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to connect your Google Ads account to Google Analytics! Linking your Google Ads and Google Analytics account is important to do because it will allow you to easily see how Google Ads fits into your overall website performance. 1. First, make sure the google account that has admin access to analytics also has admin access for Google Ads. 2. In Google Analytics select Admin from the left column. 3. Under Product Linking select “Google Ads Linking”. 4. Select the Google Ads account you want to link and click continue. 5. Name this link group. 6. Select the analytics views you’d like this data sent to. 7. Make sure you have data sharing enabled so goals and other information can be accessed in Google Ads. 8. Click Link Accounts. Remember to be patient. It might take a day or two for data to start populating. What are my next Steps? If your current website is ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 4, 2020

Screenshot (1021).png 301 Redirects: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will explain how and why to use 301 redirects!   A 301 redirect is known as a server response that moves traffic from a website address or URL that no longer exists onto the new page at a different URL. You would use a 301 redirect when you have created a new version of an old page on your site that you intend to shut down. The redirect will look at the old URL and force traffic onto the new one. Without the web server redirecting traffic from the old URL, your website visitors end up stuck. Even worse yet, search engine webcrawlers won’t know about the new page, and all of the value you had on the old page goes away. A 301 redirect tells search engines, what you knew about this page is actually over here now, and don’t toss out the link authority that page ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on May 1, 2020

Screenshot (1016).png Goals in Google Analytics: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to set up goals in Google Analytics! Using Google Analytics to set up goals can help you better understand your visitor flow and what is driving traffic to your website. If your site is e-commerce based, than one obvious goal might be to get visitors to purchase products. If you're a business that offers services, goals are more about leads or form fills. Each site and business is unique, but think for a minute about what your goals are on your site. When someone completes a goal on your site, we call that a conversion. What actions do you want people to take on your website? Most sites have multiple goals such as phone number clicks, form fills, purchases, downloads etc. All of these can be tracked with Analytics goals. With goals configured on your site, you can start to track things like conversion rates and total ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 30, 2020

Screenshot (1014).png Website Security: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will be discussing website security! To find out if your website is secure, you must first visit your website. Up by the URL, there will be a little lock box. When you click on this box, it should say "your connection is secure". If your website is missing the padlock, your website is not secure. To secure your website, you must purchase an SSL cerficiate, or Secure Socket Layer. There are 3 main reasons why is is important to have a secure website. 1. Security- SSL certificates make it difficult for hackers to steal any data from your website. 2. Trust- Users are more likely to fill out a form or give you their personal information such as their email address if they trust your website and know it's secure. 3. Ranking- Google looks at security as a ranking factor, so having a secure website will give you a ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 29, 2020

Screenshot (985)1.png COVID-19 Marketing Guide: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will be discussing the guide released by Google to help businesses adapt, rebuild, and recover from the impact of COVID-19. Google recently released a marketing playbook with resources for businesses, specifically marketing departments, to help recover from the impact of COVID-19. The 3 main steps they emphasize are respond, rebuild, and recover. If your business is feeling stuck right now, consider coming up with a marketing plan following these steps. What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second Hacks to Grow Your Business Better search visibility in 15 minutes Learn about Foremost Media Get more conversions ... more leads!

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 28, 2020

Screenshot (983).png Increase Conversions with Visual Cues: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will explain how visual cues can help increase your conversions! Consider the psychology of colors. You have a very short time to make an impression when someone lands on your website. Changing something as simple as a button color on your call to action (CTA) can increase conversions exponentially.  Emphasizing text with a larger font can also draw eyes to important content or your CTA. Clearing away distractions from your CTA is also important. Consider strategically using white space to draw users toward your goals.  Giving your CTA a container, such as a button, helps give it structure and a presence that makes it stand out on your website.  What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 27, 2020

Abby-CTA-linkedin.JPG LinkedIn Company Page CTA: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to edit the call to action (CTA) on your LinkedIn company page! A CTA is a very important element to have on your LinkedIn page. Since there is not an option to message a company page on LinkedIn, having a CTA gets customers to your website and allows them to get in touch with you.  To edit the CTA, click the pencil and there will be a buttons tab on the left hand side. From there, you can select a CTA from the drop down. You can then add any link you'd like visitors to go to.  What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second Hacks to Grow Your ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 24, 2020

noah-google-reviews.JPG Positive Reviews: 60 Second Hacks to Grow Your Business

In today's 60 second hack to grow your business, we will show you how to easily get more positive reviews! Google Reviews are especially important for local businesses as competition for the rankings are often a tight race. Google wants their results to return the best authoritative and trusted websites. When Google sees positive reviews, they may reward the business with better ranks because this shows trust. The reward for better ranks may be the premier placement in the Local Pack of search results.  So, what’s possibly the best way to get positive Google Reviews? Simply ask. One of the most effective ways we've found to build a good base of positive reviews is a personal email campaign. We recommend sending an email to your best 30 - 40 customers, suppliers, vendors and contacts. Be sure to send these emails individually for a more personal touch. Let them know you’ll return the favor! If you need the link to your ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 23, 2020

seth-blogideas.JPG 60 Second Hacks to Grow Your Business: Generating Blog Ideas

In today's 60 second hack to grow your business, we will give you tips on generating blog post ideas! Today we will cover using platforms like Quora and Answer The Public to generate blog topics. We sometimes feel that we’ve exhausted every possible topic when it comes to blog writing. These platforms can help to spark an idea. Answer The Public’s search engine functionality is easy to use and can generate an endless amount of questions related to your topic. These questions answer who, what, when, where, and why. Each question links directly to Google search results to help with your research. Entering these questions into Quora will bring up forum results that give you a better idea of what people are posting in relation to your topic. Using both of these tools in tandem will help you generate many blog ideas. This practice is especially helpful when planning and constructing your yearly content calendar. What are my next ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 22, 2020

InkedJT-googleadLocations (1)_LI.jpg 60 Second Hacks to Grow Your Business: Optimizing Google Ads by Location

In today's 60 second hack to grow your business, we will show you how to optimize Google Ads by location! If you are a company that only does business in a set service area, you could be wasting money on some of your Google Ads. You want to make sure you are targeting people who are physically in the area, and not those who might show an interest in that region or country. Here's how to set it up: 1.  Go to your ad campaign and click on settings in the left column. 2. Click on Locations and then click the Locations Options dropdown. 3. Under Target select "People in or regularly in your targeted locations" and click Save.  Now your ads will only target who are physically in your target location. What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 21, 2020

anderson-anylitics.JPG 60 Second Hacks to Grow Your Business: Conversion Value in Google Analytics

In today's 60 second hack to grow your business, we will show you how to add conversion value in Google Analytics!   Log into Google Analytics Click on the gear box in the bottom left hand corner Click Goals on the right hand side Select the goal you want to edit Click edit next to goal details From here you should see “Value optional” as a choice. Currently this is off. Click this to "on" and then type in how much that conversion is worth to you and push save. Adding in conversion value is very helpful, especially when evaluating channel traffic and campaign performance so you can begin to see your ROI from everything running. Please note that this will not back fill data, but will start to measure from this point forward. What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 20, 2020

noah-contact.JPG 60 Second Hacks to Grow Your Business: Contact Forms

In today's 60 second hack to grow your business, we are going to show you how to make most of your website's contact forms!   Today I’m going to show you how to make most of your website's contact forms, specifically the "Thank You" page that a visitor may see after they submit a form. The Thank You page confirms that the message from the contact form was sent. Plain and simple. If you think about it, the content of a thank you page can easily become an after thought when building a website. There’s so much focus that goes into creating informative page content for people to read. So, let’s keep them reading…  This example Thank You page is more informative about who and when will be in contact. A call-to-action section is added that makes the phone number available if the customer needs immediate attention. Lastly, add a set of links back to other areas of interest on ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 17, 2020

zoom-bg.jpg Free Zoom Backgrounds For Your Next Meeting

Virtual meetings are the new normal. And while there isn't anything fun about the reason for this, it doesn’t mean we can’t have a little fun while we are all adapting to the standardization of virtual meetings.  To help, our design team had a good time coming up with Zoom backgrounds you can download and use for free.  Choose your virtual living conditions Want to look like you’re in Don Draper’s office? What marketing company wouldn't love that?  Download this Mad Men style Zoom background.    Is your office extravagant and you are afraid your coworkers and customers will be jealous? No problem! Download this basement dungeon office, and you can guarantee that no one will be jealous. Full disclosure, this is someone’s home office at Foremost. Feel free to tweet us to guess who it is.    Are you not sure how a meeting will go and want a quick out? Download the same basement background with preinstalled tiling. That way, you ...

Posted in: General by Evan Facinger on April 16, 2020

jon-citations.jpg 60 Second Hacks to Grow Your Business: Citations

In today's 60 Second Hack to Grow Your Business, you will learn about citations and the importance of consistency.    One of Google's ranking factors is having consistent information about a business all across the internet. In addition to the information listed on your website, Google uses what we call "citations" to determine how trustworthy your business is. Citations are simply how other businesses like Yelp and other directories list your business in comparison to how you list your business. For example, the Foremost Media website lists our address as 207 N Academy St. Suite 200, Janesville, Wisconsin. When I Google "Foremost Media", I see lots of other listings for my business like Yelp, Facebook, the BBB and even directories like the Yellow pages. It's important that all these directories or "citations" list your information consistently with your website. Yelp has us listed as 207 N Academy St. Ste 200. That is not the same as the website which creates some ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 16, 2020

TylerPPC (1).JPG 60 Second Hacks to Grow Your Business: PPC Budget Management

With many businesses scaling back or eliminating their PPC spend completely during this uncertain time, here is a 60 second hack to help manage your PPC budget without eliminating it.  Cut back on spending for keywords with low conversion rates Dedicate more spend on keywords with lower CPC's. The number of businesses scaling back/eliminating PPC spend is driving down CPC in many cases - take advantage of this What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second Hacks to Grow Your Business Better search visibility in 15 minutes Learn about Foremost Media Get more conversions ... more leads!

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 15, 2020

Abby-fb-timing.JPG 60 second Hacks to Grow Your Business: The Best Time to Post

In today's 60 second hack to grow your business, we will show you how to find the best time to post on Facebook!   To help increase the engagement on your Facebook post, it is beneficial to post at a time when a majority of your followers are online. To find out when that time is, you first need to go to your business page. Then, click "insights" at the top of your page. From there, click on "posts" in the left hand column. You will then be able to see trends of when your followers are usually online. Selecting this time to post will increase the chances of your followers actually seeing your post. What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second ...

Posted in: 60 Second Hacks to Grow Your Business, Social Media by Abby Hughes on April 14, 2020

Screenshot (866).png 60 Second Hacks to Grow Your Business: Scheduling Facebook Posts

In today's 60 second hack to grow your business, we will show you how to schedule Facebook posts in advance! Scheduling a Facebook post in advance is a great trick if you have a bunch of content and you want to space it out over time, or you know you won’t have time later to post that deal when it goes live. It’s as simple as just a few clicks! 1. Create your post as you normally would 2. Right above the blue “Share Now” button you will see a “Share Now” dropdown and select “Schedule”   3. A window will pop up and you can either use the suggested date and time that Facebook recommends based on when your fans are most active or you can select a custom date of your choice 4. Click Schedule and then you will notice the big blue button has changed to “Schedule Post”. Click it and you are all set! Something to consider: The distribution schedule is ...

Posted in: 60 Second Hacks to Grow Your Business, Social Media by Abby Hughes on April 10, 2020

anderson-google-ads (1)1.jpg 60 Second Hacks to Grow Your Business: Optimizing Google Ads by Device Type

In today's 60 second hack to grow your business, we will show you how to optimize your Google Ad campaign by device type. Optimizing your campaign based on device type is quick and easy to do. First, you will want to set a large date range. In this case I choose a 360 day period but I recommend at least 30 days worth of data. Once you are in Google Ads, click on the campaign you want to analyze in the far left column. Then, click devices in the light gray column. From here you can see that computers not only have a higher conversion rate, but also a lower cost per conversion. This helps your ad perform better for the same budget! What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn ...

Posted in: 60 Second Hacks to Grow Your Business, Online Advertising by Abby Hughes on April 9, 2020

seth-video.jpg 60 Second Hacks to Grow Your Business: Updating Content

In today's 60 second hack to grow your business, we will explain the importance of updating content on your website.   Updating old content on your website is a great way to give new SEO life to old blogs and other content. No matter how great the piece of content was when you wrote it, everything becomes dated over time. Updating old content can also increase your clickthrough rate. When updating content, the date will refresh and change how your content is shown in the search engine. This practice is also key in refreshing your SEO, by giving you a chance to update meta titles, descriptions, and on-page content.  Optimizing old content can provide a great return on investment (ROI). There is so much fresh content coming out today that outranking your competitors with a brand new blog can be extremely difficult. However, taking an old piece of content that already has some SEO equity and giving it ...

Posted in: 60 Second Hacks to Grow Your Business, Search Engine Optimization by Abby Hughes on April 8, 2020

Site-Navigation-Research.jpg Redesign Time, Start With The Sitemap

So the boss says, “we need a new website!” A chain of events ensues. The “Redesign Committee” is formed and is now responsible for gathering RFPs and examples of work. Then, agreements are made and project managers grab the reins. The process begins, graphic designers create proof of concepts, the marketing staff spins their wheels crafting the perfect content for the new website, that they insist they “are going to get right this time.” Developers take over and voila, the new company website is unveiled. Next thing you know, Google comes crawling and if you are SEO minded, you cross your fingers your ranking goes up. If Content Is King, How Do You Find It? Priority #1 on a website is to create engagement for the visitors. We want website users to go beyond one page of content and convert into an interested party, lead or sale. The priority of the website’s owners is to make ...

Posted in: Search Engine Optimization, Web Development by Noah Lamson on April 8, 2020

Abby.00_00_02_21.Still001.jpg 60 Second Hacks to Grow Your Business: Creating a Facebook Event

In today's 60 second hack to grow your business, we will show you how to create a Facebook event.   If you've ever hosted an event for a business, you know how important it is to properly market your event. Social media is a great way to spread the word of your event. Facebook has an event feature tied in with business pages that makes marketing your event extremely easy. Once you navigate to your business page, click on events in the left hand column. Once you are in the events tab, click create event. Once you have opened up a new event, you can start filling in the details of your event. Be sure to add in the name, description, date and time, location, and you can even choose if it is a recurring event or one time event. We suggest adding a photo or graphic for your event as well. Make sure the size is appropriate and if ...

Posted in: 60 Second Hacks to Grow Your Business, Social Media by Abby Hughes on April 7, 2020

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