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anderson-anylitics.JPG 60 Second Hacks to Grow Your Business: Conversion Value in Google Analytics

In today's 60 second hack to grow your business, we will show you how to add conversion value in Google Analytics!   Log into Google Analytics Click on the gear box in the bottom left hand corner Click Goals on the right hand side Select the goal you want to edit Click edit next to goal details From here you should see “Value optional” as a choice. Currently this is off. Click this to "on" and then type in how much that conversion is worth to you and push save. Adding in conversion value is very helpful, especially when evaluating channel traffic and campaign performance so you can begin to see your ROI from everything running. Please note that this will not back fill data, but will start to measure from this point forward. What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 20, 2020

noah-contact.JPG 60 Second Hacks to Grow Your Business: Contact Forms

In today's 60 second hack to grow your business, we are going to show you how to make most of your website's contact forms!   Today I’m going to show you how to make most of your website's contact forms, specifically the "Thank You" page that a visitor may see after they submit a form. The Thank You page confirms that the message from the contact form was sent. Plain and simple. If you think about it, the content of a thank you page can easily become an after thought when building a website. There’s so much focus that goes into creating informative page content for people to read. So, let’s keep them reading…  This example Thank You page is more informative about who and when will be in contact. A call-to-action section is added that makes the phone number available if the customer needs immediate attention. Lastly, add a set of links back to other areas of interest on ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 17, 2020

zoom-bg.jpg Free Zoom Backgrounds For Your Next Meeting

Virtual meetings are the new normal. And while there isn't anything fun about the reason for this, it doesn’t mean we can’t have a little fun while we are all adapting to the standardization of virtual meetings.  To help, our design team had a good time coming up with Zoom backgrounds you can download and use for free.  Choose your virtual living conditions Want to look like you’re in Don Draper’s office? What marketing company wouldn't love that?  Download this Mad Men style Zoom background.    Is your office extravagant and you are afraid your coworkers and customers will be jealous? No problem! Download this basement dungeon office, and you can guarantee that no one will be jealous. Full disclosure, this is someone’s home office at Foremost. Feel free to tweet us to guess who it is.    Are you not sure how a meeting will go and want a quick out? Download the same basement background with preinstalled tiling. That way, you ...

Posted in: General by Evan Facinger on April 16, 2020

jon-citations.jpg 60 Second Hacks to Grow Your Business: Citations

In today's 60 Second Hack to Grow Your Business, you will learn about citations and the importance of consistency.    One of Google's ranking factors is having consistent information about a business all across the internet. In addition to the information listed on your website, Google uses what we call "citations" to determine how trustworthy your business is. Citations are simply how other businesses like Yelp and other directories list your business in comparison to how you list your business. For example, the Foremost Media website lists our address as 207 N Academy St. Suite 200, Janesville, Wisconsin. When I Google "Foremost Media", I see lots of other listings for my business like Yelp, Facebook, the BBB and even directories like the Yellow pages. It's important that all these directories or "citations" list your information consistently with your website. Yelp has us listed as 207 N Academy St. Ste 200. That is not the same as the website which creates some ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 16, 2020

TylerPPC (1).JPG 60 Second Hacks to Grow Your Business: PPC Budget Management

With many businesses scaling back or eliminating their PPC spend completely during this uncertain time, here is a 60 second hack to help manage your PPC budget without eliminating it.  Cut back on spending for keywords with low conversion rates Dedicate more spend on keywords with lower CPC's. The number of businesses scaling back/eliminating PPC spend is driving down CPC in many cases - take advantage of this What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second Hacks to Grow Your Business Better search visibility in 15 minutes Learn about Foremost Media Get more conversions ... more leads!

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 15, 2020

Abby-fb-timing.JPG 60 second Hacks to Grow Your Business: The Best Time to Post

In today's 60 second hack to grow your business, we will show you how to find the best time to post on Facebook!   To help increase the engagement on your Facebook post, it is beneficial to post at a time when a majority of your followers are online. To find out when that time is, you first need to go to your business page. Then, click "insights" at the top of your page. From there, click on "posts" in the left hand column. You will then be able to see trends of when your followers are usually online. Selecting this time to post will increase the chances of your followers actually seeing your post. What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second ...

Posted in: 60 Second Hacks to Grow Your Business, Social Media by Abby Hughes on April 14, 2020

Screenshot (866).png 60 Second Hacks to Grow Your Business: Scheduling Facebook Posts

In today's 60 second hack to grow your business, we will show you how to schedule Facebook posts in advance! Scheduling a Facebook post in advance is a great trick if you have a bunch of content and you want to space it out over time, or you know you won’t have time later to post that deal when it goes live. It’s as simple as just a few clicks! 1. Create your post as you normally would 2. Right above the blue “Share Now” button you will see a “Share Now” dropdown and select “Schedule”   3. A window will pop up and you can either use the suggested date and time that Facebook recommends based on when your fans are most active or you can select a custom date of your choice 4. Click Schedule and then you will notice the big blue button has changed to “Schedule Post”. Click it and you are all set! Something to consider: The distribution schedule is ...

Posted in: 60 Second Hacks to Grow Your Business, Social Media by Abby Hughes on April 10, 2020

anderson-google-ads (1)1.jpg 60 Second Hacks to Grow Your Business: Optimizing Google Ads by Device Type

In today's 60 second hack to grow your business, we will show you how to optimize your Google Ad campaign by device type. Optimizing your campaign based on device type is quick and easy to do. First, you will want to set a large date range. In this case I choose a 360 day period but I recommend at least 30 days worth of data. Once you are in Google Ads, click on the campaign you want to analyze in the far left column. Then, click devices in the light gray column. From here you can see that computers not only have a higher conversion rate, but also a lower cost per conversion. This helps your ad perform better for the same budget! What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn ...

Posted in: 60 Second Hacks to Grow Your Business, Online Advertising by Abby Hughes on April 9, 2020

seth-video.jpg 60 Second Hacks to Grow Your Business: Updating Content

In today's 60 second hack to grow your business, we will explain the importance of updating content on your website.   Updating old content on your website is a great way to give new SEO life to old blogs and other content. No matter how great the piece of content was when you wrote it, everything becomes dated over time. Updating old content can also increase your clickthrough rate. When updating content, the date will refresh and change how your content is shown in the search engine. This practice is also key in refreshing your SEO, by giving you a chance to update meta titles, descriptions, and on-page content.  Optimizing old content can provide a great return on investment (ROI). There is so much fresh content coming out today that outranking your competitors with a brand new blog can be extremely difficult. However, taking an old piece of content that already has some SEO equity and giving it ...

Posted in: 60 Second Hacks to Grow Your Business, Search Engine Optimization by Abby Hughes on April 8, 2020

Site-Navigation-Research.jpg Redesign Time, Start With The Sitemap

So the boss says, “we need a new website!” A chain of events ensues. The “Redesign Committee” is formed and is now responsible for gathering RFPs and examples of work. Then, agreements are made and project managers grab the reins. The process begins, graphic designers create proof of concepts, the marketing staff spins their wheels crafting the perfect content for the new website, that they insist they “are going to get right this time.” Developers take over and voila, the new company website is unveiled. Next thing you know, Google comes crawling and if you are SEO minded, you cross your fingers your ranking goes up. If Content Is King, How Do You Find It? Priority #1 on a website is to create engagement for the visitors. We want website users to go beyond one page of content and convert into an interested party, lead or sale. The priority of the website’s owners is to make ...

Posted in: Search Engine Optimization, Web Development by Noah Lamson on April 8, 2020

Abby.00_00_02_21.Still001.jpg 60 Second Hacks to Grow Your Business: Creating a Facebook Event

In today's 60 second hack to grow your business, we will show you how to create a Facebook event.   If you've ever hosted an event for a business, you know how important it is to properly market your event. Social media is a great way to spread the word of your event. Facebook has an event feature tied in with business pages that makes marketing your event extremely easy. Once you navigate to your business page, click on events in the left hand column. Once you are in the events tab, click create event. Once you have opened up a new event, you can start filling in the details of your event. Be sure to add in the name, description, date and time, location, and you can even choose if it is a recurring event or one time event. We suggest adding a photo or graphic for your event as well. Make sure the size is appropriate and if ...

Posted in: 60 Second Hacks to Grow Your Business, Social Media by Abby Hughes on April 7, 2020

jon2.-googletrends.jpg 60 Second Hacks to Grow Your Business: Google Trends

In today's 60 second hack to grow your business, we will show you how to use the Google Trends tool! Google Trends is a free market research tool that can help identify popular searches and how they are trending over time. This tool allows you to research any keyword or topic you wish to learn more about, and determine how many people are searching for that term over time. You can also see if search volume for that term or service you offer is growing or decreasing.   Let's take a look at a real-life example of how a company could use Google Trends to grow their business. One of our clients makes tarps, replacement awnings, and canvas covers, etc. Over the years, we've noticed a spike in calls from areas of the country that have been impacted by severe weather. The spike typically occurs 10 days or so after the storm event. By monitoring Google trends, this company can ...

Posted in: 60 Second Hacks to Grow Your Business, Search Engine Optimization by Abby Hughes on April 6, 2020

anderson-2-googleads.jpg 60 Second Hacks to Grow Your Business: Optimize Google Ads by Ad Schedule

In today's 60 second hack to grow your business, we'll show you how to optimize your Google Ad campaign by Ad Schedule. Optimizing your campaign based on Ad Schedule is quick and easy to do. First you will want to set a big date range. In this case, I chose a 360 day period, but I recommend at least 30 days worth of data. The quick and easy way to see this data is to click on the campaign you want to analyze in Google Ads in the far left column. Then, click “Ad Schedule” in the light gray column. From here, you can see that Thursday was the best day to run ads based on conversions. Based on this information, we might want to increase our budget during the week and lower it on weekends. This helps you optimize your account to get more conversions for the same budget because you are using your budget more efficiently. What are my next Steps? If ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 3, 2020

JT-video.jpg 60 Second Hacks to Grow Your Business: Increase Facebook Engagement

In today’s 60 second hack to grow your business, we are going to show you how to invite people to like your page that have interacted with your Facebook post. If you have ever boosted a Facebook post, you probably received a lot of engagement from people who don't follow your page. These are potential customers who have shown an interest in what you are offering. So how do you capture these people so that you can continue to market to them?  In today's 60 second hack to grow your business, we will show you how to invite them to like your page. It's a quick and easy process! 1. Click on the reactions on the post.  2. You'll see a list of everyone who has interacted with that post.  If they haven't liked or been invited to your page yet, you will see an invite button next to their name.  Just click the button to invite them to ...

Posted in: 60 Second Hacks to Grow Your Business, Social Media by Abby Hughes on April 2, 2020

evan-covid.jpg 60 Second Hacks to Grow Your Business: COVID-19 Google My Business Update

In today’s 60 second hack to grow your business, we are going to show you how to optimize your Google My Business (GMB) listing for COVID-19. Google has recently made changes to GMB to allow businesses to have the most up to date information available for searches. This includes giving restaurants and bars the opportunity to change the name of the business to include whether or not they allow takeout or delivery. They also allow temporary business hours and closings due to so many stay home policies being enforced across the country. These changes may seem small, but they will help give your customers the specific information they need.   What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second Hacks to Grow Your Business Better search visibility in ...

Posted in: 60 Second Hacks to Grow Your Business, Local SEO by Abby Hughes on April 1, 2020

linkedin-bing-ads3.jpg LinkedIn Profile Targeting Through Microsoft Advertising

Microsoft Advertising recently started a beta that uses the power of text ad on Bing and allows the enhanced targeting of LinkedIn Profiles. The challenge with text ads in the past was that you knew a user’s intent based on the query they typed into a search engine, but you didn’t know if it was a hobbyist from down the street or an employee at a multi-million dollar company. This new beta allows you to bid differently based on parameters that you can set up in Bing Ads. You can serve text ads to customers based on their company, job function and industry. This feature is the perfect complement to other audience targeting solutions. Why use LinkedIn Profile Targeting in Bing? Outside of LinkedIn itself, Microsoft Advertising is the only digital advertising platform to offer LinkedIn Profile Targeting. LinkedIn profile dimensions can help you target the right audience. More targeted audiences allow you to boost your bids ...

Posted in: Conversion Rate Optimization, Online Advertising by John Anderson on March 31, 2020

evan-vidoeo (1).jpg 60 Second Hacks to Grow Your Business: Increase LinkedIn Post Engagement

In today’s 60 second hack to grow your business, we are going to show you how you can get more engagement on your LinkedIn posts! LinkedIn’s algorithm wants to show content that people find interesting. That means it is tracking likes and comments on posts. The more likes and comments a post gets, the more likely LinkedIn’s algorithm will display the post to more people. You can simulate this by taking the post URL and sharing it with your coworkers, friends, or basically anyone who loves you and will engage with your content. You can find your post URL by clicking the three dots on the post and selecting “Copy Link to Post.” Now take this URL and send it everyone you know, whether that’s via email, Slack, or whatever else you use for communication. You can also select the three dots and choose to “Notify Employees of Post” to let your coworkers know there is a post ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on March 31, 2020

jon-video.jpg 60 Second Hacks to Grow Your Business: Grow Your LinkedIn Audience

In today's 60 second hack to grow your business, we are going to teach you how to grow your company LinkedIn page followers by inviting your personal connections to follow your company page. Inviting people to follow your company page on LinkedIn is quite easy and often overlooked by companies. To invite your connections to follow your company page: 1. Log into LinkedIn and navigate to your company page. 2. On the left-hand side of the screen is an analytics box. Click on the link that says "invite connections to follow". 3. A pop-up screen will show you all of your connections that are not following your company page. Select up to 25 connections to invite by clicking the checkbox next to their pictures. 4. Scroll down and to the left after selecting your connections and click on the invite connections box. A few other things to remember: You must be a company page admin in order to invite connections to like your LinkedIn ...

Posted in: 60 Second Hacks to Grow Your Business, Social Media by Abby Hughes on March 30, 2020

Copy of Copy of Foremost media offers free hosting services to local small businesses and nonprofits.png Foremost Media Offers Free Hosting Services to Local Small Businesses and Nonprofits

Friday, March 20th, 2020 For Immediate Release Effective immediately, Foremost Media, Inc. is offering free migration and hosting services for 3 months to small businesses and nonprofits located in Rock County that have been impacted by COVID-19. Janesville, WI - As Rock County continues to work together during the COVID-19 pandemic, Foremost Media, a Janesville website development and online marketing agency, is committed to doing its part. Foremost Media is offering free migration and website hosting services for 3 months to consumer reliant small businesses and nonprofits. Jon Ballard, Foremost Media’s CEO, stated: “While we know it isn’t a huge cost, it will be one less bill the local businesses will need to worry about during this crisis”. Rock County businesses are already beginning to see the impact of the COVID-19 crisis, and there is not an end in sight. The free hosting option will include but is not limited to, restaurants, bars, gyms, libraries, performance centers, religious organizations, and ...

Posted in: News, Website Hosting by Abby Hughes on March 20, 2020

top-image1.jpg Manufacturing Marketing in 2020: Trends to Consider

Foremost Media recently surveyed over a thousand marketing professionals in the manufacturing industry to gain their marketing insights.  Participants were asked to provide information on marketing efforts that had the highest return on investment (ROI) in 2019, efforts they feel are overrated and what they plan to allocate budget for in 2020. When it comes to effective marketing for manufacturing companies, 73.91% of participants felt that their efforts were yielding positive results. This leaves 26.09% of marketers still searching for answers. In 2019, roughly 74% of manufacturing marketers felt that their marketing efforts were effective. Tactics like Search Engine Optimization (SEO), tradeshow marketing, online paid advertising and video marketing were cited as approaches with the highest return on investment or ROI. With a 2020 marketing budget that is roughly the same as last year’s and in many cases higher, it appears that many marketers plan to double down on this approach. In today’s marketing landscape, SEO isn’t the ...

Posted in: Inbound Marketing, Manufacturing Marketing, Marketing Automation, Search Engine Optimization by Seth Clayton on February 28, 2020

illustrated computer showing traffic up and bounce rate down from blogging 5 Reasons Why You Should Blog For SEO Sake

The rise of blogging came about in the late 1990s when websites like LiveJournal and Blogger made easy-to-use tools for non-technical users to share their thoughts, opinions and passions with simple presses of buttons. Over time, savvy businesses began blogging to demonstrate authoritative knowledge of their products and services. At the same time, well-written company blogs created more website engagement with their customers. When a company writes blog posts, the traffic and time spent on their website goes up and bounce rates have a tendency to drop. Why is Blogging Important For SEO? A major benefit search engine optimization (SEO) professionals see from blogging is that it can hypercharge optimization efforts. Blogs provide a site with fresh content, relevant internal links, more pages for other sites to link back to, a natural way to incorporate keywords and when shared on social media, it can create social signals that are evaluated in search engine ranking algorithms. Let’s take ...

Posted in: Local SEO, Search Engine Optimization by Noah Lamson on December 5, 2019

CCPA-image.jpg What is the California Consumer Privacy Act?

The buzz about the California Consumer Privacy Act (CCPA) is on the rise, and businesses must be informed about the new law and what they need to do to prepare for it. Is it news to you? Don’t worry, you aren’t alone. It was widely believed this bill wouldn’t end up passing, but here we are. The law will go into effect on January 1, 2020.  It can affect your business, even if it is not located in California. Keep in mind that this information is for discussion purposes only.  The team at Foremost Media, Inc. are not qualified to provide legal advice of any kind.  They are not an authority on the interpretation of the CCPA or any other rule or regulation.  To understand how the CCPA or any other law impacts your business, you should seek independent advice or qualified legal counsel. With the disclaimer out of the way, let’s dive into the details. What is the California ...

Posted in: News by Abby Hughes on December 2, 2019

email-header.jpg Second Annual DNN Awards Announced

(Janesville, Wis) Foremost Media has announced the second annual DNN Awards, a website design competition. DNN Awards was created for the DNN community to showcase the best websites each year that are powered by the DNN Platform. We aim to recognize their excellence in user experience and their innovation in applying DNN features and capabilities. This competition offers entrants a fantastic opportunity to showcase their talents among their peers and receive feedback from industry experts. There is no fee or limit to how many sites can enter. This competition is open to all organizations and individuals involved in designing and developing DNN desktop and mobile websites. One winner will be chosen from each category, B2B, B2C, eCommerce, Gov/Non-profit, Self-Promotion, and Service Industry. This year, DNN Awards is changing from a Facebook contest to an official juried awards competition. The competition will feature an expert panel of judges who have extensive experience in designing and/or developing DNN ...

Posted in: News by Seth Clayton on November 13, 2019

remarketing-google-ads.jpg Remarketing with Google Ads

Remarketing is a term that you may have heard marketers throw around a lot lately. It is a very powerful asset to have in your advertising playbook, as it helps you reach people who have visited your website, interacted with your in-store business or talked to you at a trade show. These are just a few examples of ways that users can interact with your business. These are the users that you should try to target because they are familiar with your business and have already expressed interest in you. Remarketing allows your targeted users to see your ads while surfing the internet (Google Display Network) or searching on Google (Google Search Network). Remarketing can be confusing because there are many types of remarketing options.  This guide will help walk you through some of the remarketing options you can use with Google Ads: Standard display remarketing Dynamic display remarketing Customer Match Remarketing Lists for Search Ads (RLSAs) Video/YouTube Remarketing  Standard Display ...

Posted in: General, Online Advertising by John Anderson on October 24, 2019

Grow-followers.jpg The Importance of Local SEO & How to Grow a Social Media Following

Having an online presence for your business is extremely important. A study conducted by Market Force found that 81% of consumer’s purchasing decisions are influenced by social media posts. Being active on social media will keep your current followers engaged and will grab the attention of potential followers. Taking advantage of Google My Business, using social media tools, and posting relevant content will increase your followers and help to grow your business.  Google My Business Google My Business (GMB) is a free service through Google that allows business owners to keep updated information on their business. It is essentially the Yellow Pages of Google. When a business is searched on Google, this is all of the information that shows up about the business. It displays the business name, hours, location, reviews, and photos. GMB is a good place for business owners to start optimizing their local SEO. It is important to fill out all of the ...

Posted in: General, Local SEO, Online Advertising, Search Engine Optimization, Social Media by Abby Hughes on October 22, 2019

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