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jon-citations.jpg 60 Second Hacks to Grow Your Business: Citations

In today's 60 Second Hack to Grow Your Business, you will learn about citations and the importance of consistency.    One of Google's ranking factors is having consistent information about a business all across the internet. In addition to the information listed on your website, Google uses what we call "citations" to determine how trustworthy your business is. Citations are simply how other businesses like Yelp and other directories list your business in comparison to how you list your business. For example, the Foremost Media website lists our address as 207 N Academy St. Suite 200, Janesville, Wisconsin. When I Google "Foremost Media", I see lots of other listings for my business like Yelp, Facebook, the BBB and even directories like the Yellow pages. It's important that all these directories or "citations" list your information consistently with your website. Yelp has us listed as 207 N Academy St. Ste 200. That is not the same as the website which creates some ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 16, 2020

TylerPPC (1).JPG 60 Second Hacks to Grow Your Business: PPC Budget Management

With many businesses scaling back or eliminating their PPC spend completely during this uncertain time, here is a 60 second hack to help manage your PPC budget without eliminating it.  Cut back on spending for keywords with low conversion rates Dedicate more spend on keywords with lower CPC's. The number of businesses scaling back/eliminating PPC spend is driving down CPC in many cases - take advantage of this What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second Hacks to Grow Your Business Better search visibility in 15 minutes Learn about Foremost Media Get more conversions ... more leads!

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 15, 2020

Abby-fb-timing.JPG 60 second Hacks to Grow Your Business: The Best Time to Post

In today's 60 second hack to grow your business, we will show you how to find the best time to post on Facebook!   To help increase the engagement on your Facebook post, it is beneficial to post at a time when a majority of your followers are online. To find out when that time is, you first need to go to your business page. Then, click "insights" at the top of your page. From there, click on "posts" in the left hand column. You will then be able to see trends of when your followers are usually online. Selecting this time to post will increase the chances of your followers actually seeing your post. What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second ...

Posted in: 60 Second Hacks to Grow Your Business, Social Media by Abby Hughes on April 14, 2020

Screenshot (866).png 60 Second Hacks to Grow Your Business: Scheduling Facebook Posts

In today's 60 second hack to grow your business, we will show you how to schedule Facebook posts in advance! Scheduling a Facebook post in advance is a great trick if you have a bunch of content and you want to space it out over time, or you know you won’t have time later to post that deal when it goes live. It’s as simple as just a few clicks! 1. Create your post as you normally would 2. Right above the blue “Share Now” button you will see a “Share Now” dropdown and select “Schedule”   3. A window will pop up and you can either use the suggested date and time that Facebook recommends based on when your fans are most active or you can select a custom date of your choice 4. Click Schedule and then you will notice the big blue button has changed to “Schedule Post”. Click it and you are all set! Something to consider: The distribution schedule is ...

Posted in: 60 Second Hacks to Grow Your Business, Social Media by Abby Hughes on April 10, 2020

anderson-google-ads (1)1.jpg 60 Second Hacks to Grow Your Business: Optimizing Google Ads by Device Type

In today's 60 second hack to grow your business, we will show you how to optimize your Google Ad campaign by device type. Optimizing your campaign based on device type is quick and easy to do. First, you will want to set a large date range. In this case I choose a 360 day period but I recommend at least 30 days worth of data. Once you are in Google Ads, click on the campaign you want to analyze in the far left column. Then, click devices in the light gray column. From here you can see that computers not only have a higher conversion rate, but also a lower cost per conversion. This helps your ad perform better for the same budget! What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn ...

Posted in: 60 Second Hacks to Grow Your Business, Online Advertising by Abby Hughes on April 9, 2020

seth-video.jpg 60 Second Hacks to Grow Your Business: Updating Content

In today's 60 second hack to grow your business, we will explain the importance of updating content on your website.   Updating old content on your website is a great way to give new SEO life to old blogs and other content. No matter how great the piece of content was when you wrote it, everything becomes dated over time. Updating old content can also increase your clickthrough rate. When updating content, the date will refresh and change how your content is shown in the search engine. This practice is also key in refreshing your SEO, by giving you a chance to update meta titles, descriptions, and on-page content.  Optimizing old content can provide a great return on investment (ROI). There is so much fresh content coming out today that outranking your competitors with a brand new blog can be extremely difficult. However, taking an old piece of content that already has some SEO equity and giving it ...

Posted in: 60 Second Hacks to Grow Your Business, Search Engine Optimization by Abby Hughes on April 8, 2020

Abby.00_00_02_21.Still001.jpg 60 Second Hacks to Grow Your Business: Creating a Facebook Event

In today's 60 second hack to grow your business, we will show you how to create a Facebook event.   If you've ever hosted an event for a business, you know how important it is to properly market your event. Social media is a great way to spread the word of your event. Facebook has an event feature tied in with business pages that makes marketing your event extremely easy. Once you navigate to your business page, click on events in the left hand column. Once you are in the events tab, click create event. Once you have opened up a new event, you can start filling in the details of your event. Be sure to add in the name, description, date and time, location, and you can even choose if it is a recurring event or one time event. We suggest adding a photo or graphic for your event as well. Make sure the size is appropriate and if ...

Posted in: 60 Second Hacks to Grow Your Business, Social Media by Abby Hughes on April 7, 2020

jon2.-googletrends.jpg 60 Second Hacks to Grow Your Business: Google Trends

In today's 60 second hack to grow your business, we will show you how to use the Google Trends tool! Google Trends is a free market research tool that can help identify popular searches and how they are trending over time. This tool allows you to research any keyword or topic you wish to learn more about, and determine how many people are searching for that term over time. You can also see if search volume for that term or service you offer is growing or decreasing.   Let's take a look at a real-life example of how a company could use Google Trends to grow their business. One of our clients makes tarps, replacement awnings, and canvas covers, etc. Over the years, we've noticed a spike in calls from areas of the country that have been impacted by severe weather. The spike typically occurs 10 days or so after the storm event. By monitoring Google trends, this company can ...

Posted in: 60 Second Hacks to Grow Your Business, Search Engine Optimization by Abby Hughes on April 6, 2020

anderson-2-googleads.jpg 60 Second Hacks to Grow Your Business: Optimize Google Ads by Ad Schedule

In today's 60 second hack to grow your business, we'll show you how to optimize your Google Ad campaign by Ad Schedule. Optimizing your campaign based on Ad Schedule is quick and easy to do. First you will want to set a big date range. In this case, I chose a 360 day period, but I recommend at least 30 days worth of data. The quick and easy way to see this data is to click on the campaign you want to analyze in Google Ads in the far left column. Then, click “Ad Schedule” in the light gray column. From here, you can see that Thursday was the best day to run ads based on conversions. Based on this information, we might want to increase our budget during the week and lower it on weekends. This helps you optimize your account to get more conversions for the same budget because you are using your budget more efficiently. What are my next Steps? If ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on April 3, 2020

JT-video.jpg 60 Second Hacks to Grow Your Business: Increase Facebook Engagement

In today’s 60 second hack to grow your business, we are going to show you how to invite people to like your page that have interacted with your Facebook post. If you have ever boosted a Facebook post, you probably received a lot of engagement from people who don't follow your page. These are potential customers who have shown an interest in what you are offering. So how do you capture these people so that you can continue to market to them?  In today's 60 second hack to grow your business, we will show you how to invite them to like your page. It's a quick and easy process! 1. Click on the reactions on the post.  2. You'll see a list of everyone who has interacted with that post.  If they haven't liked or been invited to your page yet, you will see an invite button next to their name.  Just click the button to invite them to ...

Posted in: 60 Second Hacks to Grow Your Business, Social Media by Abby Hughes on April 2, 2020

evan-covid.jpg 60 Second Hacks to Grow Your Business: COVID-19 Google My Business Update

In today’s 60 second hack to grow your business, we are going to show you how to optimize your Google My Business (GMB) listing for COVID-19. Google has recently made changes to GMB to allow businesses to have the most up to date information available for searches. This includes giving restaurants and bars the opportunity to change the name of the business to include whether or not they allow takeout or delivery. They also allow temporary business hours and closings due to so many stay home policies being enforced across the country. These changes may seem small, but they will help give your customers the specific information they need.   What are my next Steps? If your current website is costing your company money instead of making money, let the Web marketing experts at Foremost Media take your website to the next level, contact us or learn more with these options below. 60 Second Hacks to Grow Your Business Better search visibility in ...

Posted in: 60 Second Hacks to Grow Your Business, Local SEO by Abby Hughes on April 1, 2020

evan-vidoeo (1).jpg 60 Second Hacks to Grow Your Business: Increase LinkedIn Post Engagement

In today’s 60 second hack to grow your business, we are going to show you how you can get more engagement on your LinkedIn posts! LinkedIn’s algorithm wants to show content that people find interesting. That means it is tracking likes and comments on posts. The more likes and comments a post gets, the more likely LinkedIn’s algorithm will display the post to more people. You can simulate this by taking the post URL and sharing it with your coworkers, friends, or basically anyone who loves you and will engage with your content. You can find your post URL by clicking the three dots on the post and selecting “Copy Link to Post.” Now take this URL and send it everyone you know, whether that’s via email, Slack, or whatever else you use for communication. You can also select the three dots and choose to “Notify Employees of Post” to let your coworkers know there is a post ...

Posted in: 60 Second Hacks to Grow Your Business by Abby Hughes on March 31, 2020

jon-video.jpg 60 Second Hacks to Grow Your Business: Grow Your LinkedIn Audience

In today's 60 second hack to grow your business, we are going to teach you how to grow your company LinkedIn page followers by inviting your personal connections to follow your company page. Inviting people to follow your company page on LinkedIn is quite easy and often overlooked by companies. To invite your connections to follow your company page: 1. Log into LinkedIn and navigate to your company page. 2. On the left-hand side of the screen is an analytics box. Click on the link that says "invite connections to follow". 3. A pop-up screen will show you all of your connections that are not following your company page. Select up to 25 connections to invite by clicking the checkbox next to their pictures. 4. Scroll down and to the left after selecting your connections and click on the invite connections box. A few other things to remember: You must be a company page admin in order to invite connections to like your LinkedIn ...

Posted in: 60 Second Hacks to Grow Your Business, Social Media by Abby Hughes on March 30, 2020

Copy of Copy of Foremost media offers free hosting services to local small businesses and nonprofits.png Foremost Media Offers Free Hosting Services to Local Small Businesses and Nonprofits

Friday, March 20th, 2020 For Immediate Release Effective immediately, Foremost Media, Inc. is offering free migration and hosting services for 3 months to small businesses and nonprofits located in Rock County that have been impacted by COVID-19. Janesville, WI - As Rock County continues to work together during the COVID-19 pandemic, Foremost Media, a Janesville website development and online marketing agency, is committed to doing its part. Foremost Media is offering free migration and website hosting services for 3 months to consumer reliant small businesses and nonprofits. Jon Ballard, Foremost Media’s CEO, stated: “While we know it isn’t a huge cost, it will be one less bill the local businesses will need to worry about during this crisis”. Rock County businesses are already beginning to see the impact of the COVID-19 crisis, and there is not an end in sight. The free hosting option will include but is not limited to, restaurants, bars, gyms, libraries, performance centers, religious organizations, and ...

Posted in: News, Website Hosting by Abby Hughes on March 20, 2020

CCPA-image.jpg What is the California Consumer Privacy Act?

The buzz about the California Consumer Privacy Act (CCPA) is on the rise, and businesses must be informed about the new law and what they need to do to prepare for it. Is it news to you? Don’t worry, you aren’t alone. It was widely believed this bill wouldn’t end up passing, but here we are. The law will go into effect on January 1, 2020.  It can affect your business, even if it is not located in California. Keep in mind that this information is for discussion purposes only.  The team at Foremost Media, Inc. are not qualified to provide legal advice of any kind.  They are not an authority on the interpretation of the CCPA or any other rule or regulation.  To understand how the CCPA or any other law impacts your business, you should seek independent advice or qualified legal counsel. With the disclaimer out of the way, let’s dive into the details. What is the California ...

Posted in: News by Abby Hughes on December 2, 2019

Grow-followers.jpg The Importance of Local SEO & How to Grow a Social Media Following

Having an online presence for your business is extremely important. A study conducted by Market Force found that 81% of consumer’s purchasing decisions are influenced by social media posts. Being active on social media will keep your current followers engaged and will grab the attention of potential followers. Taking advantage of Google My Business, using social media tools, and posting relevant content will increase your followers and help to grow your business.  Google My Business Google My Business (GMB) is a free service through Google that allows business owners to keep updated information on their business. It is essentially the Yellow Pages of Google. When a business is searched on Google, this is all of the information that shows up about the business. It displays the business name, hours, location, reviews, and photos. GMB is a good place for business owners to start optimizing their local SEO. It is important to fill out all of the ...

Posted in: General, Local SEO, Online Advertising, Search Engine Optimization, Social Media by Abby Hughes on October 22, 2019

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