You Could Slash Your School's Website Budget in Half
What if you could slash your school district's current website budget in half or more?
If your school district is using a proprietary school content management system with large recurring fees each month, there is a better way. School districts across the country are migrating away from proprietary and expensive content management systems and choosing free open source based content management systems to power their district's online presence.
The School District of Newark New Jersey has over 40,000 students and 75 websites. According to their Sr. Manager of Website Technology, Cameron Barrett, when Newark Public Schools migrated away from a proprietary school website system vendor they were able to cut their yearly recurring costs from $59,000 per year to $7,200.00 per year.
The Janesville School District in Janesville, Wisconsin has over 10,000 students and 27 school websites they maintain. In 2009, Foremost Media helped migrate the School District of Janesville to an open source content management system ...
Posted in: General, Web Development by Jon Ballard on August 27, 2015
Looking to Choose a Web Development Company? Here's How!
In today's marketing landscape, businesses live and die by the success of their website. If your business has decided to build a new website, it is important to know how to choose a web development company to be your partner. This document outlines 12 things you must consider when selecting your next web development company:
You received a quote without much conversation- If you filled out a simple online request for a quote and received one back without an in-depth conversation about your goals, objectives and needed site functionality; throw away that quote. Good companies take the time to truly understand your project goals and objectives as well as fully grasp the functionality your website requires. This process often involves several conversations and an investment of time from both parties. The quote you receive should detail all the required work, and break out each piece on an ...
Posted in: General, Web Development, Website Hosting by Jon Ballard on July 14, 2015
Google Releases Mobile Survey
Have you ever come across a satisfaction survey from Google when doing a search? It looks something like this:
Google has been pushing this survey on desktop now for the past few years in hopes of gaining insight as to what searchers expect on their SERP. (Search Engine Results Page). Just recently, they began displaying this survey on mobile searches as well.
The timing of this is not coincidental. Google just finished rolling out their mobile-friendly update, and they are looking for feedback. This is the perfect opportunity for searchers to let Google know if they are happy with the results received on any given mobile device, as well as a gentle reminder to businesses as to just how important a mobile-friendly site really is.
Posted in: General, Inbound Marketing, Search Engine Optimization by Online Marketing Team on May 27, 2015
[Infographic] Where to Look For Your Target Market
Today, most of us are aware of the growing role that Social Media plays in bringing brands and customers closer together. As the world becomes increasingly interconnected, online marketing is yet another contender in the battle for your customer's attention. Even if you have a Social Media strategy in place to try to reach your target market, it can still be especially difficult for B2B businesses to know where to start on Social Media. But as Mitch Joel, President of Mirum, wisely points out, "on the internet, you have to be where the customer is". So how can you know where your customers are? (After all, the internet is usually anything but straightforward). By taking a look at our handy new infographic, that's how!
Aptly named, "Where to Look for Your Target Market", it shows which age groups, genders, and industries use sites such as Facebook, Instagram, LinkedIn, Pinterest, and Twitter the most. According to ...
Posted in: General, Social Media by Online Marketing Team on February 16, 2015
Seeing forum.topicxxxxxxx.darodar.com In Your Analytics?
There is a simple reason that your website is receiving a lot of referring traffic from the darodor.com domain, and the exact URL usually looks something like this "forum.topicxxxxxxx.darodar.com". Ask yourself, what did you do when you saw that? What was your gut instinct? That is correct, you copied it, and pasted it in your browser bar. Then what happened? It took you to an aliexpress page (a company owned by Alibaba) that is pitching holiday items for sale. Now, it is starting to make sense. Let's explore this further.
When I click on my particular "referrer" in webmaster tools, it first brings me to darodar.com, then redirects me to a russian domain called iloveitaly.ru. Next I am redirected to an aliexpress subdomain that has a very specific string at the end of it "aff_platform=aaf&sk=YNRjYvfmq%3A&cpt=1420754856013&null". Do you know what this means? It means that I am being tracked because the person that sent me to ...
Posted in: General, Inbound Marketing, Search Engine Optimization by Online Marketing Team on January 8, 2015
Why Your International Website Isn't Optimized For Search
Recently at Foremost Media we have been getting more and more questions about how search engines work as it relates to ranking for international markets. In order to answer the question, it is important to explain how the search engines work, particularly Google.
Google is the most popular search engine Worldwide. So, we will focus on them for this post. If you work inside of the Russian or Chinese markets however, we will want to target different engines in addition to Google. So, contact me if this is the case and we can discuss (contact information below). Now, back to Google. Think of Google as having multiple companies, one for each country it serves. Google.com is the American search engine, whereas Google.de is the German engine, Google.in is the engine for India and so on.
The first thing Google does when reviewing your site is determine which one of their engines you belong in. ...
Posted in: General, Search Engine Optimization, Web Development, Website Hosting by Online Marketing Team on December 3, 2014
Google Penalizes Sites That Are Not Mobile-Friendly
In June of 2013, Google began penalizing sites that were not mobile-friendly. This was part of Google's efforts to create the ultimate user experience. Starting this week they are taking things a step further.
"By 2017, 90% of users will be accessing the internet through their phones." Click to Tweet.
Not only is Google penalizing these sites, they just announced they are giving a ranking boost to sites that have put forth the effort to make their sites mobile-friendly, aka responsive. This boost comes in correlation with a mobile-friendly label. When a search is done on Google, at the beginning of the result with have a label if Google has verified the site as mobile-friendly, or responsive. The label looks like this:
In order for a site to be considered mobile--friendly, it must have the following attributes:
It does not use Flash or other software that is not common on mobile devices.
Posted in: General, Search Engine Optimization by Online Marketing Team on November 21, 2014
Beware of the Poodle!
Two recent security issues in the web world have people talking. The first is The Poodle Attack that goes after SSL 3.0, and the second is the security flaw within Microsoft Office's PowerPoint program. What do these mean for you?
The Poodle Attack
What it is: Hackers have discovered a way into the outdated version of SSLv3. They trick systems into using less security so they are able to gain access to a user's passwords, private data and cookies off their computer.
Who does this affect: This only affects those that are still using the SSL 3.0 version.
Foremost Media clients do not need to worry. We use updated versions of SSLs that are not susceptible to this attack, therefore all of your information remains protected.
Microsoft Security Flaw
What it is: A security flaw within Microsoft Office, particularly in PowerPoint, that allows hackers to gain control of the user's computer. These hackers use an OLE, (Object linking or ...
Posted in: General by Online Marketing Team on October 28, 2014
Video SEO, Who Knew? (We Did.)
It's true. Video can be up to 53 times more likely to appear on the first page of a Google search than text (Forrester Research) but not just any video - it must be Search Engine Optimized video. Since everyone is on the SEO bandwagon, it's harder than ever to reach or keep high rankings no matter how aggressive your efforts.This is where SEO video may put you over the top.
Video SEO is the process of using SEO tools with your video and then submitting the SEO videos themselves (not just the pages where the videos reside) to the various search engines. Because there is so much less of it, and because only very little of all online video is properly submitted with SEO, there is a disproportionate bias towards properly submitted SEO video. Results can appear within a few short days.The fact is videos are taking over traditional searches.
Google is pushing video to ...
Posted in: General, Search Engine Optimization, SEO by Online Marketing Team on December 14, 2010