Checklist: How To Optimize Your Home Page for SEO
It goes without saying that the home page of a website is the most important page, (but since this is the opening sentence of our blog this week, we're going to say it anyway). However, it can be difficult and time-consuming to determine how to optimize the home page of your site for today's search engines. Which is why, as experts in our industry, we've put together a short list of best practices that will help evaluate the effectiveness of your home page, and guide you through the optimization process.
Your home page is naturally going to rank well for branded keywords, (i.e. our home page ranks well for the term "Foremost Media"). Since this is the case, you will want to focus on optimizing the other pages of your site for keywords that are specific to your products and services. For example, if your site has a social media marketing page, that page ...
Posted in: General, Search Engine Optimization by on October 21, 2015
Do You Know How To Get Backlinks From News Sites To Boost Your SEO? You Should!
Backlinks have always been known to be a big part in SEO and they still play a major role in determining your rankings and the amount of traffic your site gets from search engines.
Keep in mind some backlinks are better than others. When figuring out how to get more backlinks, make sure that you are focusing on getting links from places that make sense. A recent study by Moz suggested that sites that have more links from "news" sites get more search traffic. Here is our advice on how to create "newsworthy" content and get news sites to publish it.
We suggest using the following methods to get a backlink from a news site:
Publish Press Releases
Subscribe to Help A Reporter Out
Engage in Industry Forums
Blog About Current Events
As a part of our regular SEO plan here at Foremost Media, ...
Posted in: Inbound Marketing, Search Engine Optimization by on September 24, 2015
Social Media Does Not Help Your SEO
I hear a lot of sales people always telling business owners that social media helps their SEO. Does it? It CAN, but most of the time it won't. Let me explain.
SEO, or search engine optimization, has become very technical in recent years. There are hundreds of ranking factors that search engines use to determine where to rank your website, and social media qualities are not one of them. Google is the largest search engine, and the only one for the most part that ever communicates anything about its ranking signals. Three months ago at SMX Advanced, Gary Illyes from Google told us that social signals are not used at all as a ranking signal and that they would not be for the foreseeable future. In order to understand why this is, we must walk through 5 years of Google History and understand the technical aspects of social media and how it relates to SEO.
Posted in: Local SEO, Search Engine Optimization, Social Media by Online Marketing Team on September 1, 2015
7 Ways To Optimize Your Link Building And SEO With Twitter
We all know how important links are, especially for commercial websites. The problem is, sometimes we overlook the most obvious places to get them.
Twitter is an incredibly huge platform full of people who share in the same interests. Which means, it is an excellent opportunity for quality link building! Here are the top 7 ways to utilize Twitter for SEO to strengthen your backlink profile.
1) Take advantage of obvious connections.
Twitter makes it easy to find industry leaders and influencers in any market. The key is to observe these people and pay attention to the content they share. Tweet at them and begin to build a conversation. Over time, this turns into a connection and before you know it, a link back to your site! Acquiring links happens by making friends or making news. Utilize current relationships to build quick links and discover who your competitors are.
2) Draw them in ...
Posted in: Search Engine Optimization, Social Media by Online Marketing Team on August 6, 2015
Update Your Business Hours NOW: Another Google Change
It may seem obvious that online business hours need to be up-to-date. However, Google has recently given local business another reason to keep their online hours updated. According to a recent article written by Barry Schwartz, Google is now notifying online searchers that they will not have enough time to get to a business before it closes.
Here's an example of the message that will be showing users.
The business hours that Google shows are pulled in from your business' Google+ page. If you already have a Google+ page, make sure that you have your hours up-to-date so you do not lose out on potential customers. If you do not currently have a Google+ page, create one and make sure you list your current store hours.
Posted in: Local SEO, Search Engine Optimization by on June 18, 2015
9 Reasons You Should Redesign Your B2B Website Today
In today's marketing climate, your company's website is one of the most prominent and valuable marketing resources available. When done properly, a website redesign can show quick and significant return on investment for a company making you look like a marketing rock star. Below we have 9 reasons to help you justify a website redesign to your boss:
1. Google Penalizes Sites That Are Not Mobile Friendly. This is costing you traffic
If you are like many of our B2B clients, as much as 30% of the traffic to your site comes from mobile devices. On April 21st, 2015 Google begin to reduce search rankings for sites that are not "mobile-friendly." This update could already be having significant impact on your traffic as Google is giving priority to sites that are "mobile friendly" in their search results. In order to restore your mobile traffic, it is important to certify your website passes Google's Mobile Friendly test. ...
Posted in: Inbound Marketing, Search Engine Optimization, Web Development by Jon Ballard on June 16, 2015
Titles Still Matter in SEO
Every year, Searchmetrics publishes a correlation study of SEO ranking factors. I am a big fan. I love correlative studies. At the time of writing this post, their 2015 study is not out yet, but here is a link to their 2014 study if interested. I had the chance to hear their findings at SMX West this year. In short, the takeaway from the study was not to worry about title tags anymore. I do not agree.
Once again, I LOVE correlative studies, especially when they are well done, like Searchmetrics'. However, correlation does not always mean causation. Looking at over 15,000 keywords using the top 30 results, they found no correlation between keywords in the title tag and rankings. Your mind immediately jumps to, "title tags no longer matter." This struck me as odd. So, I decided to do some testing. Now, keep in mind that I did this on a small scale and ...
Posted in: Search Engine Optimization by Online Marketing Team on June 15, 2015
Google Releases Mobile Survey
Have you ever come across a satisfaction survey from Google when doing a search? It looks something like this:
Google has been pushing this survey on desktop now for the past few years in hopes of gaining insight as to what searchers expect on their SERP. (Search Engine Results Page). Just recently, they began displaying this survey on mobile searches as well.
The timing of this is not coincidental. Google just finished rolling out their mobile-friendly update, and they are looking for feedback. This is the perfect opportunity for searchers to let Google know if they are happy with the results received on any given mobile device, as well as a gentle reminder to businesses as to just how important a mobile-friendly site really is.
Posted in: General, Inbound Marketing, Search Engine Optimization by Online Marketing Team on May 27, 2015
Do You Look As Good As You Think You Do?
Were you aware that studies show a staggering 40% of visitors will choose a different search result if the first one is not mobile-friendly? And with a majority of people researching and shopping online with a smart phone or tablet, this traffic is significant! Have you taken the time to see how potential customers are viewing your site?
Until now this process has been time consuming to say the least. Typically a staff member would be forced to borrow coworkers' electronics to see how the business website looked on a variety of devices. This is no longer the case!
We have created a responsive tool that allows you to easily view your site on a variety of devices. Check it out!
View Your Site Live
Simply enter your url in the top left, and click the options to see how your site looks to others.
A responsive site has become a necessity for both users and search engines. Contact ...
Posted in: Search Engine Optimization, Web Development by Online Marketing Team on January 14, 2015
Seeing forum.topicxxxxxxx.darodar.com In Your Analytics?
There is a simple reason that your website is receiving a lot of referring traffic from the darodor.com domain, and the exact URL usually looks something like this "forum.topicxxxxxxx.darodar.com". Ask yourself, what did you do when you saw that? What was your gut instinct? That is correct, you copied it, and pasted it in your browser bar. Then what happened? It took you to an aliexpress page (a company owned by Alibaba) that is pitching holiday items for sale. Now, it is starting to make sense. Let's explore this further.
When I click on my particular "referrer" in webmaster tools, it first brings me to darodar.com, then redirects me to a russian domain called iloveitaly.ru. Next I am redirected to an aliexpress subdomain that has a very specific string at the end of it "aff_platform=aaf&sk=YNRjYvfmq%3A&cpt=1420754856013&null". Do you know what this means? It means that I am being tracked because the person that sent me to ...
Posted in: General, Inbound Marketing, Search Engine Optimization by Online Marketing Team on January 8, 2015
Why Your International Website Isn't Optimized For Search
Recently at Foremost Media we have been getting more and more questions about how search engines work as it relates to ranking for international markets. In order to answer the question, it is important to explain how the search engines work, particularly Google.
Google is the most popular search engine Worldwide. So, we will focus on them for this post. If you work inside of the Russian or Chinese markets however, we will want to target different engines in addition to Google. So, contact me if this is the case and we can discuss (contact information below). Now, back to Google. Think of Google as having multiple companies, one for each country it serves. Google.com is the American search engine, whereas Google.de is the German engine, Google.in is the engine for India and so on.
The first thing Google does when reviewing your site is determine which one of their engines you belong in. ...
Posted in: General, Search Engine Optimization, Web Development, Website Hosting by Online Marketing Team on December 3, 2014
Google Penalizes Sites That Are Not Mobile-Friendly
In June of 2013, Google began penalizing sites that were not mobile-friendly. This was part of Google's efforts to create the ultimate user experience. Starting this week they are taking things a step further.
"By 2017, 90% of users will be accessing the internet through their phones." Click to Tweet.
Not only is Google penalizing these sites, they just announced they are giving a ranking boost to sites that have put forth the effort to make their sites mobile-friendly, aka responsive. This boost comes in correlation with a mobile-friendly label. When a search is done on Google, at the beginning of the result with have a label if Google has verified the site as mobile-friendly, or responsive. The label looks like this:
In order for a site to be considered mobile--friendly, it must have the following attributes:
It does not use Flash or other software that is not common on mobile devices.
Posted in: General, Search Engine Optimization by Online Marketing Team on November 21, 2014
State of Wisconsin Online Marketing Grant Available for Manufacturers
If your company has been thinking about expanding your business abroad and you are a Wisconsin-based manufacturer, or have a minimum of 35% of operations (Warehousing, R&D, manufacturing, etc.) here, funds may be available from the Wisconsin Economic Development Corporation (WEDC) via the International Market Access Grant (IMAG). This grant reimburses companies a maximum of $25,000 (30% reimbursement) for activities associated with new international marketing initiatives. This includes the development of country-specific websites and international search engine optimization or online marketing.
Foremost Media has extensive experience helping US companies expand their business abroad using these country-specific online marketing strategies. In fact, we have done so much work on country specific websites over the past four years that we have opened several hosting facilities in key economic regions including Europe, Asia and Central America.
For more information on Foremost Media multilingual web development and marketing services, or our website design services for manufacturing companies please contact:
Posted in: Search Engine Optimization, Web Development by Jon Ballard on November 12, 2014
Panda is Back!
Search Engine Optimization (SEO) is all about getting your website found. To do this, we have to be continuously monitoring Google updates and algorithm changes in order to see what the latest ranking factors are. The most recent update was Panda 4.1. How will this affect you?
Released in February of 2011, the original Panda's focus was on targeting sites with low quality or poor content. Prior to this date, SEO companies could put up sites that were keyword stuffing or even contained spun content from another site, and rank for it. This is not the case anymore. Google continuously releases Panda updates in order to rank the sites that are providing the best content.
Google is all about the user experience. In order to provide the best experience, Google displays the highest quality sites first in search results. These sites are viewed as an authority or credible, and provide a solution for the user, i.e. ...
Posted in: Search Engine Optimization by Online Marketing Team on October 10, 2014
Recent Google Update Encourages Increased Site Security
Our Search Engine Optimization (SEO) team has become what you could say, Google stalkers. We are constantly researching and studying to find out which signals Google is giving the most authority to, and what updates they are adding to their algorithm. Well, they are back at it again. Google recently announced that they have added an HTTPS ranking signal. What does this mean?
Google has explained that having an SSL Certificate (Secure Socket Layer) applied to a site, which makes it HTTPS, creates a better user experience. When your site is HTTPS, all the information passed back and forth between the clients and your site is encrypted, making all of their information secure.
Up until now, most sites that have had SSL Certificates were eCommerce sites. These sites needed to have secure checkouts and extra security since they were collecting confidential information from visitors. Due to this recent update, Google is now recommending that sites all ...
Posted in: Search Engine Optimization by Online Marketing Team on September 4, 2014
Why Most Seo's Are Fake
Fake SEO - If you hear this from your vendor run away!
I have been an SEO for a long time. If there is one thing that is constant in this business is that it constantly changes. Google makes an average of 1.5 Algorithm changes each day with varying degrees of intensity. The most difficult thing about being an SEO is staying informed with the most up to date information and learning how to apply it. Most SEOs don't do this and are stuck with the same education they received years ago in search engine optimization, if they were ever educated at all.
To prove my point, here's an example of a spam email I received from a "SEO" Company:
As the Site operator of XXXXX I would like to invite you to exchange links with us.
The entire week we will conduct a unique link exchange that will focus on real links with real traffic from ...
Posted in: Search Engine Optimization by Jon Ballard on July 18, 2013
Social Media And Search Engine Optimization
One of the newest factors in search engine optimization is social media account usage. Google tracks how many people have referenced your business in the various social media platforms. They use this activity to help them determine how popular you are on the Web. It would makes sense that they would start to use this data to determine where you rank in the search engines. Now, how is it that you actually get people to mention your site on social media? Well, there are a lot of ways, but most often we find that you need to know what NOT to do.
DO NOT ADVERTISE. This is the biggest mistake most companies make. Inundating your prospects with "Buy This" and "Like This" messages no longer works. Most consumers are desensitized to this already. For maximum effectiveness ...
Posted in: Search Engine Optimization, SEO, Social Media by Online Marketing Team on August 31, 2012
Video Seo – Who Knew? (We Did.)
It's true. Video can be up to 53 times more likely to appear on the first page of a Google search than text (Forrester Research) but not just any video - it must be Search Engine Optimized video. Since everyone is on the SEO bandwagon, it's harder than ever to reach or keep high rankings no matter how aggressive your efforts.This is where SEO video may put you over the top.
Video SEO is the process of using SEO tools with your video and then submitting the SEO videos themselves (not just the pages where the videos reside) to the various search engines. Because there is so much less of it, and because only very little of all online video is properly submitted with SEO, there is a disproportionate bias towards properly submitted SEO video. Results can appear within a few short days.The fact is videos are taking over traditional searches.
Google is pushing video to ...
Posted in: General, Search Engine Optimization, SEO by Online Marketing Team on December 14, 2010