Common Mistakes Do-It-Yourself PPC Marketers Frequently Make
If you want something done right, you’ve got to do it yourself. Not necessarily. French military leader, Napoleon Bonaparte is credited with that saying and, as history will attest, he probably should’ve left the Battle of Waterloo to someone other than himself. Most do-it-yourselfers (DIYers) set out to learn a new skill or save themselves some money by doing it on their own instead of hiring a professional. It can seem like a good idea to set up and manage your own pay-per-click (PPC) campaigns to save time and money, but doing so is akin to someone with no chemistry background walking into a lab and combining chemicals they think might mix well. As professional PPC marketers, here are some of the most common mistakes we see do-it-yourself PPC marketers make: Setting Budgets or Bids Too High or Too Low When determining which bids and budgets to set for their ad campaigns, ...
Posted in: Online Advertising by Online Marketing Team on October 28, 2016
10 Marketing Automation Workflows You Can Actually Use
Marketing automation platforms are powerful tools that create sophisticated automated workflows based on highly targeted list segmentation and behavior. As result, marketing automation has become an essential part of many successful marketing strategies.
Whether you are a seasoned marketing automation veteran looking for fresh ideas, or a beginner wondering where to start, the following workflow examples are designed to help you get the most out of your marketing automation platform.
1. New Lead Drip Campaigns
New Lead Drip campaigns typically start with gated content, such as a white paper, eBook or webinar, that visitors find valuable enough to provide their contact information in order to obtain. At this time, the lead is not quite ready to buy, but is interested enough to read the information. At this stage, the visitor is referred to as a Marketing Qualified Lead (MQL). New Lead Drip campaigns send MQLs a series of timed emails that are designed to guide them through ...
Posted in: Inbound Marketing, Marketing Automation by Jon Ballard on October 12, 2016
Best Ways to Optimize Your Company's YouTube Channel
Many people assume that Google is the world’s largest search engine, (and they’d be right), and many people would also assume that the second largest search engine in the world is either Bing or Yahoo, except for this time, they’d be wrong.
With over a billion users, the world’s second largest search engine is actually, YouTube.
According to the 2015 Online Video Marketing Survey published by the Web Video Marketing Council , “96% of B2B organizations are engaged in video content marketing.”
As the folks at Search Engine Watch so aptly put it, “It’s no secret that YouTube is a traffic source with almost limitless potential. There’s only one problem: it’s a very crowded place.”
So how do today’s B2B manufacturers get viewers to find and watch their YouTube videos over the competition?
By making sure your company’s YouTube channel utilizes the following best practices, you can increase both the amount of traffic to your YouTube channel and the ...
Posted in: Search Engine Optimization, Social Media by Online Marketing Team on September 7, 2016
Close the Inbound Marketing Loop with Inbound Sales
The doorbell rang unexpectedly. As I walked to answer the door, I mentally prepared myself for the confrontation that was to come.
Not a physical confrontation mind you, but one filled with the fake pleasantries of listening to another door-to-door sales spiel that usually follows an unexpected doorbell ring.
Now, I understand door-to-door salespeople are just trying to make a living, so I always listen politely and hear them out, then respectfully tell them that I’m not interested.
I opened the door.
“Hi I’m Joel with XYZ Cable Company. I’ve heard there have been issues with our competitor in this area, so I’m seeing if you are interested in switching providers.” he said as he handed me a pamphlet about their services.
“Thanks, but we are fine with our current provider.” I told him.
“But this is fiber optic, so it is better than what you have!” he said.
“That’s nice, but I’m not going to make a switch. I’ll keep ...
Posted in: Inbound Marketing, Marketing Automation by Jon Ballard on August 11, 2016
How to Write Content For Your Manufacturing Website to Increase Conversions
As the convenience and popularity of search engines continues to grow, your company’s website is the first impression prospective customers get of your organization. Making sure your company’s website features an appealing design and layout is important, but aren’t the only aspects you need to consider when designing your manufacturing website. After all, your website needs to be more than just appealing. Your website needs to convert.
Today’s manufacturers know that their website needs good content in order to convert, but most aren’t sure of the type of content they should include on their website, or how to write content that generates conversions. To write web content that converts, you must:
Define your call-to-action.
Clearly define the action you want your website visitors to take. Do you want users to fill out and submit a request a quote form, request samples, make a purchase directly from your website, etc.? After defining your conversion action, write content that ...
Posted in: General, Inbound Marketing, Web Development by Online Marketing Team on July 27, 2016
Foremost Media Launches New Website
Foremost Media Launches New Website
Updated online presence showcases customizable website features and functionality
Janesville, Wis. – Foremost Media, Inc., a Janesville website development company, launched its redesigned website this week. The updated version of www.foremostmedia.com reflects new company logo and branding colors, and it serves as a professional showpiece to demonstrate website features to current and prospective clients.
In addition to new graphics and logo, the just-launched website has an updated client portfolio that features several industry categories of current projects completed by Foremost Media. There are over 70 projects on display that serve as starting places for new clients to glean ideas for new development or redesign projects.
The new website’s improved navigation is based on recommendations from the Foremost Media Online Marketing department. Team members gathered user habits from Google Analytics and determined the layout of the navigation links based on the order that users look for content. Art Director, Stephen ...
Posted in: News by Online Marketing Team on July 12, 2016
The Secret to Getting the Cheapest Website Possible
Looking to get the cheapest website you can? This blog will help you pay as little as possible for a website from a web development company.
The only thing you have to do is keep searching for a company to perform the work at a lower cost. That’s it! There is always someone willing to do a job for less money. If you search long enough, you will eventually find the lowest price company (more likely a single person) available!
What’s the catch?
The catch is that you will most likely end up getting what you paid for in terms of quality, and it will probably end up costing you more when you factor in lost revenue and the investment of your time.
Despite how it looks against the budget, cheaper is not always better. I was recently speaking with a new client of ours who is currently redesigning their website for third time in less than two ...
Posted in: Inbound Marketing, Web Development by Jon Ballard on July 7, 2016
How To Successfully Redesign Your B2B Manufacturing Website
Ancient Greek philosopher Aristotle once said, “the whole is greater than the sum of its parts.” No one quite understands the truth of this saying more than today’s B2B manufacturers do. After all, they know all the work that goes into taking a product from concept to market.
In many ways, redesigning your website is similar to manufacturing a product. Just like Manufacturing Process Management (MPM), you also need to research, set goals, design, launch, and measure results to make sure your company’s website redesign is successful.
Do Your Research
In the words of Benjamin Franklin, “by failing to prepare, you are preparing to fail.” You wouldn’t start manufacturing a product without doing your research first, so don’t start redesigning your company’s website before doing your research. As Jon Ballard, CEO of Foremost Media points out, “Studying your current website analytics provides you with valuable insight into how your existing customers are using your website and how ...
Posted in: Search Engine Optimization, Web Development by Online Marketing Team on July 6, 2016
Video Killed The Radio Marketer Video Marketing Strategies That Convert
There are many stats that support the rising popularity of online video streaming. A recent Cisco Visual Networking study predicts that global “consumer internet video traffic will be 80 percent of all consumer internet traffic in 2019." But that does not mean digital marketers should only focus on video content. After all, a large portion of the consumer internet traffic increase will come from viral cat videos, and video streaming services such as Apple TV, Hulu, and Netflix.
So how should today’s digital marketers respond to the increase of consumer internet video traffic? By making sure the video content they create is:
Personalized: Users who watch your videos want to know more about your company, so be yourself, have fun, and let your company culture shine through its video content. Studies show that users want to watch a video before they buy. Your video should tell ...
Posted in: General, Search Engine Optimization by on June 30, 2016
Content Marketing: Tell Your Story
Wesley* had given the last of his cash to the mechanic who had fixed the engine in his van. Wesley now sat inside that van parked in the Janesville Walmart parking lot wondering how he could afford gas to drive the van anywhere. Cancer and its treatments had sapped his strength. Medical bills had emptied his bank account and taken his home.
He lived in the van.
Careful budgeting of his monthly military pension had helped Wesley survive for a good long time. His next check was just one week away, but in order to receive it, he needed to attend a meeting with his counselor in Madison. He had left a message for his counselor explaining his financial/fuel situation, and now he waited for a return call hoping he had enough minutes on his phone to complete the conversation they would have.
He was out of money. He was out of gas. ...
Posted in: Inbound Marketing by Rose Stricker on June 8, 2016
Foremost Media Launches New Website for BCI Burke
New website features product catalog display module for distributors
Janesville, Wis - Foremost Media, Inc., a Janesville website development company, has launched a new website for playground equipment manufacturer, BCI Burke. The new website (https://www.bciburke.com/) features a product catalog module for distributors that displays real-time updates and an interactive product picker helps customers visualize completed play structures.
Each product on the website includes a photo of the component placed in actual parks and school yards or a digital rendition of the product. Product pages for complete playground structures have an interactive feature that allows visitors to choose from different components and colors and instantly view those options in place. Being able to swap out individual pieces and color schemes helps streamline the customized design process for both the customer and the manufacturer.
Jon Ballard, President of Foremost Media, explains how the product catalog module benefits companies like BCI Burke. "BCI Burke sells through a network ...
Posted in: News by Aaron Jach on June 3, 2016
Foremost Media Places In Top International Award – 2016 Summit Creative Award
Janesville, Wis - Out of more than 5,000 submissions from 21 countries, Foremost Media is named a Silver winner in the 2016 Summit Creative Award® competition for its creative website design for WEA Trust (https://www.weatrust.com/).
The Summit Creative Award (SCA) recognizes and celebrates the creative achievements of small and medium-sized advertising agencies worldwide with annual billings under $30 million. Entries in 20 major categories are judged against a stringent set of standards. During its blind judging, (entering company names withheld), the Board of Judges search for and identify innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade. Winners were selected in a wide-range of categories from print and broadcast, to online advertising and social media.
"WEA Trust was a fun project to work on,” says Foremost Media’s Lead Graphic Designer, Adam Zellmer. “We got the opportunity to use some new and modern design techniques. The feature landing video and ...
Posted in: News by Rose Stricker on June 2, 2016
Old School SEO Practices That Penalize Your Manufacturing Company
In recent years, Search Engine Optimization (SEO) best practices have changed a lot. Between Google algorithm updates such as Hummingbird, Panda, and Penguin, new technologies, and shifting trends in the way prospective customers search for and find information online, it can be difficult for even those highly experienced with SEO to keep up with all the changes, let alone B2B marketers working for today’s manufacturing companies. To help today’s manufacturers understand which SEO tactics they should stop using as part of their overall SEO strategy, here are some of the most common old school SEO practices that are no longer effective.
Low Quality Content
You may’ve already heard that “content is king” in relation to SEO. The more content you have on your website, the more information search engine bots have to determine what your website is about and match it to what prospects are searching for online.
Because of this, a common old school SEO tactic ...
Posted in: Local SEO, Search Engine Optimization by Online Marketing Team on June 1, 2016
LinkedIn Abandons Professional Organizations
I have nothing against individual freelancers in any profession, but the freelancer market is flooded with individuals who misrepresent their skill level and who are unresponsive. This is especially true in the digital marketing space. It seems that LinkedIn doesn't understand this, and prefers users to work with freelancers over professionals.
A week ago I received an invite for the ProFinder beta. According to the invite, this is the way it works:
"Through LinkedInProFinder, potential clients looking for marketers will request services they need. We'll send the relevant requests to you, and you can choose to respond with a lightweight proposal. Best of all, participation in the pilot is totally free."
Suffice it to say, I was excited. I like LinkedIn...a lot. I do a tremendous amount of B2B digital marketing and felt that this could help our team connect with more companies looking for help with their digital marketing and help our existing client's ...
Posted in: General, Social Media by Online Marketing Team on May 6, 2016
Essential Design Features For Lead Generation
What’s the purpose of your company’s website? If you’re like many other companies, the answer is simple - to generate leads.
But it takes more than just having a website to convert visitors into leads. If your company’s website doesn’t engage visitors or direct them to take your desired action, it’s not going to generate leads for you. To generate leads, every page of your company’s website needs to have a specific purpose and provide visitors with an exceptional user experience.
To generate leads, your company website should have:
A Professional Design
Most of us already know that first impressions are important, but did you know it takes 0.05 seconds for visitors to decide to stay on your website or leave it.
According to Stanford Web Credibility Research, 75% of visitors use a company’s website to determine how credible the company is.
A recent article from Kinesis reports that “studies of user behavior have found that visual appeal and website ...
Posted in: Inbound Marketing, Marketing Automation, Web Development by Online Marketing Team on April 29, 2016
Responsive Design: The Time Is Now
For many years, tech analysts have predicted mobile usage to overtake PC usage. According to the 2015 GlobalWebIndex® Device Report, 80% of internet users own a smartphone. At only 11% less than the percentage of internet users who own a PC, there's little doubt that the Mobile-First Era is upon us. Whether your company is business-to-business (B2B) or business-to-consumer (B2C), more and more internet users are browsing your website using their smartphones or tablet. They're not just using their mobile devices to supplement their desktop browsing, they're browsing on mobile devices almost exclusively instead. "[As a result, many businesses are beginning to] understand that not being present in results for people searching on their mobile device translates into missing out on a huge slice of the business opportunity." - Smashing Magazine Which is why digital marketing experts like Dan Bosomworth, Co-Founder and Creative & Strategy Director of First 10 are saying that ...
Posted in: General, Search Engine Optimization, Web Development by Online Marketing Team on March 29, 2016
Foremost Media Launches JobsInRockCounty.com
March 14, 2016 (Janesville, WI) - Foremost Media, Inc., recently launched JobsInRockCounty.com. The website will serve as Rock County's one-stop job information portal for area employers seeking a more comprehensive online resource to strengthen their talent recruitment and retention efforts.
Jobs in Rock County features a fresh, modern look designed to meet the needs of Human Resources (HR) professionals, third party recruiters, and prospective job seekers.
The website includes:
An easy-to-use job posting interface
Online job board
Options for Social Media sharing
Fully customizable, automated applicant communication
Pre-qualified candidate sharing mechanisms
Inspire Rock County integration
Community and workforce information
JobsInRockCounty.com is a free talent recruitment and matchmaking tool for employers in Rock County and the Stateline area. Foremost Media developed this custom job portal for Rock County 5.0, a public/private economic development initiative that is advancing ...
Posted in: News by Jon Ballard on March 14, 2016
Foremost Media, Inc. Wins Silver Addy Awards For Two Website Designs
Janesville website development company earns accolades in first tier of national advertising competition.
February 29, 2016 - Janesville, Wis - Foremost Media, Inc., a website development company in Janesville, Wisconsin, won two Silver Awards in the 2016 American Advertising Awards (ADDYs) competition which was held Saturday, February 27 in Madison. Foremost Media won in the categories of Online/Interactive Websites-Consumer and Website-Microsites.
The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising. The Madison competition represents regional market talent in the first of a 3-tier national competition.
Stephen Cardwell, Art Director at Foremost Media, Inc. says, "The ADDYs are particularly special to us because we are competing against local talent, and we’re being acknowledged by our peers as one of the best in our industry.” On the entries, Cardwell remarks, "The Academy of Cosmetology (http://www.cosmetologycareer.net/) one of our winners, is an attractive, edgy, user ...
Posted in: News by Rose Stricker on March 1, 2016
Visual Content The Pros Can't Live Without
It's been said that a picture is worth a thousand words. Few know the truth of that saying or understand that humans are visual creatures better than today's digital marketers. But what does this mean for today's Business-to-business (B2B) companies?
It means, in the words of American singer-songwriter Bob Dylan, "that the times they are a changin."
According to a recent content preferences survey conducted by Demand Gen Report, 95% of B2B buyers prefer shorter content formats and 86% of B2B buyers want to access and engage with visual content more than lengthy, detailed text content.
The data from the content preferences survey also indicates that visual content is becoming more popular with B2B buyers, specifically infographics, slideshows, and videos. Between 2013 and 2014, the use of infographics, slideshows, and videos increased from 9% to 52%, 21% to 28%, and 8% to 58% respectively.
Most digital marketers recognize the shifting trend in favor of visual content, but many ...
Posted in: General, Online Advertising by Online Marketing Team on February 26, 2016
5 Things To Consider Before Publishing New Content
We've all heard that "content is king", but with so much content vying for the throne, it can be a royal pain to know how often you should publish new content in the realm of content marketing.
According to a recent study by Wyzowl, 75% of content marketers release new content at least once a month, with over half publishing new content each week. But is this really how often you should be publishing new content? After all, what really matters most, quality or frequency?
These are the kinds of questions that keep content marketers awake at night. Rather than continue counting sheep, we'd like to finally put these questions to rest. Here are five things you need to consider when deciding how often you should publish new content.
Consider your purpose
What is your purpose for writing and publishing new content? If your primary purpose for publishing new content is to drive traffic to your website, generate ...
Posted in: Search Engine Optimization by Online Marketing Team on February 5, 2016
SEO Hackers Targeting Wordpress And Blog Engine
Black hat SEO's are notorious for trying to take the easy route to ranking in Google's search engine, even if it means immoral or illegal behavior. There are many ways they do this. Some of which you've probably seen, but never knew why someone would do something like that. For instance, have you ever noticed really strange comments on a blog that seemed like garbled English? You might've rolled your eyes and said, "Wow, that guy really needs to take an English course.", but the reality is that the person who left that comment wasn't a person at all. It was a robot.
Some "black hatters" will create a piece of content using a simple language called "spintax". Spintax allows them to write a piece of content once, and then "spin" it to make variations in the language occur. Usually, this is done by putting in variant synonyms for particular terms in the content. The ...
Posted in: General, Local SEO, Search Engine Optimization, Web Development by Online Marketing Team on February 1, 2016
What The General Data Protection Regulation Means to Email Marketers
Similar to the passing of the Canada Anti-Spam Legislation (CASL) in 2014, the 2016 General Data Protection Regulation (GDPR) proposed by the European Union (EU) has caused quite a stir in the digital marketing community. Just last month, the EU finished drafting the GDPR and made the provisions public. Final approval of the GDPR is expected early this year. Once approved, the new regulations will go into effect three days afterward, followed by a two-year transition period. This two-year transition period between approval and enforcement may make it easy to ignore initially, but the GDPR metes stiff penalties that require businesses to assess their current data collection process and implement a GDPR compliance strategy. But what exactly does the GDPR require?
Unlike the United States, the EU operates under an opt-in model of informed consent, instead of an opt-out model. Because of this, the GDPR requires explicit consent from consumers for the right to collect ...
Posted in: Inbound Marketing, Marketing Automation by Jon Ballard on February 1, 2016
What the end of SHA-1 support means for your website's security
Have you ever wondered why there's a green padlock icon in the address bar of your browser for many of the sites you visit online? Chances are you're not the only one. The green padlock icon is there to let you know that the website is secured with a Secure Sockets Layer or SSL. An SSL on your site prevents other websites from stealing your website's information and pretending to be you. While SSLs provide an extra layer of security for now, that may not be the case soon.
Since the early 1990's, websites have been using SSLs based on the Secure Hash Algorithm 1, better known as SHA-1. The SHA-1 encryption method has become less effective, and will likely be cracked by cyber criminals within the next couple years. Due to inevitable breach, many internet browsers are discontinuing their support of SHA-1 and are switching over to the SHA-2 encryption method by January ...
Posted in: Web Development, Website Hosting by Tony Reynolds on November 11, 2015
Lessons Learned From Scamming a Scammer
I am sharing this email dialog of a recent phishing scam with the hopes of raising your awareness on how sophisticated online scams are becoming and how much work and detail scammers will put into a online scam. The emails I share here are real and un-edited. This scammer spent time researching our company and key employees. He was trying to get us to transfer $23,460 to a "Client" by the end of business.
1st Contact - Subject Line "Urgent Request"
It's important to note that Nick sits right next to me and when this email came in he was on the phone. I didn't think twice about answering his email and at this point I didn't realize it wasn't really him but as you can see in the email above, when I hit reply it went to a strange email address.
At this point Nick was off the phone and I recognized that the reply ...
Posted in: General by Jon Ballard on November 10, 2015
Google Targets Wix Websites For SEO
If you have ever used a "build your own website" platform, then you have probably heard of Wix. Wix is one of the larger companies in the field, and Google has just dealt a serious blow to them.
In the age of the internet, every company needs a website. This is why companies like Wix and GoDaddy have jumped into website building with "build it yourself" platforms. For some companies, they have been a great tool. You can build your own, albeit limited, website at very little cost (except your time of course). This has been attractive for many that don't want to spend much on a website. However, there are some major problems with these platforms.
The web has become a complex place. In addition to how a website looks, you must now pay attention to its architecture for search engine friendliness. Many of the "build it yourself" website platforms are built on proprietary technology ...
Posted in: Search Engine Optimization, Web Development by Online Marketing Team on October 28, 2015