Video SEO, Who Knew? (We Did.)
It's true. Video can be up to 53 times more likely to appear on the first page of a Google search than text (Forrester Research) but not just any video - it must be Search Engine Optimized video. Since everyone is on the SEO bandwagon, it's harder than ever to reach or keep high rankings no matter how aggressive your efforts.This is where SEO video may put you over the top.
Video SEO is the process of using SEO tools with your video and then submitting the SEO videos themselves (not just the pages where the videos reside) to the various search engines. Because there is so much less of it, and because only very little of all online video is properly submitted with SEO, there is a disproportionate bias towards properly submitted SEO video. Results can appear within a few short days.The fact is videos are taking over traditional searches.
Google is pushing video to ...
Posted in: General, Search Engine Optimization, SEO by Online Marketing Team on December 14, 2010
Facebook Unveiling "Deals" For Businesses
Facebook is in the beta testing stage of bringing what they call Facebook "Deals." It offers businesses the opportunity to rewards customers when they check in on Facebook, and this helps generate awareness, encourage in-store traffic and build customer loyalty. "Deals" connects businesses with people and helps them become an even larger part of their customers' conversations.
What does this mean for you and your business?
Deals gives you the power to acquire and retain customers, as well as market your business.
This is definitely something to get excited about in the near future for all local businesses! Keep an eye out for Foremost Media's Local Market Package INCLUDING Facebook "Deals!"
More Marketing Tips for Facebook:
B2B Marketing on Facebook
Proactively Manage Your Facebook Reviews
Posted in: Social Media by Online Marketing Team on December 9, 2010
Web Design: Part 1 Of 3 (A Series)
This is Part 1 of a three part series providing the best practices when designing a new site or giving a new 'look' to an older site. In our mini-series we will show you how valuable an on-line presence really is as you attract and communicate with more customers, expand into more markets, take more orders, reduce training expenses, and spend less time exchanging documents through the mail or with couriers. And these are only a few of ways we at Foremost Media can help your company take advantage of the Web. As this is a lengthy subject, with many variables to scrutinize, we hope you'll stay tuned for subsequent issues publicizing Part 2 and Part 3 in upcoming Foremost Media newsletters.
Web Design Part 1:
"Give them what they want, what they really, really want!"
A. Stay Focused
Every page of the site should be targeted to helping your customer find what they need in ...
Posted in: Web Development by Online Marketing Team on October 5, 2010
E-mail Marketing Goes "Social"
Marketing in a down economy takes forward thinking. Getting the most of your online marketing can be done by combining two known strategies, e-mail marketing and social media.
When e-mailing to your current customer base, you should promote your social media channels. As your Facebook page attracts more fans and people "like" your page these networks will help drive new subscribers to your e-mail list via your web site. Encouraging customers to follow your tweets or watch your YouTube channel will give you the same return.
We've outlined some easy guidelines to help bring your social media and email marketing efforts together.
I. Let people know you're out there
Your mass e-mail software should allow you to easily connect to your Facebook, Twitter and LinkedIn accounts. You can even download appropriate logos allowing your readers to click and find you quickly while sending an offer to join your network. In fact, you can put these links ...
Posted in: Email Marketing, Social Media by Online Marketing Team on October 5, 2010
Using Online Videos Successfully
Quite possibly the biggest current online sensation is the use of videos. Viewing online videos for pleasure is entertaining, touching, inspiring, and fun. But videos can be quite effectively used for business purposes. Videos offer a more stimulating Web experience, adding motion and sound to an otherwise flat environment. When used effectively, online videos can be used to tell the story of the company and customers, explain products and services, and demonstrate products.
When videos are implemented well, they can boost site traffic and sales, and even lead to new business opportunities. In fact, the numbers are quite significant. Mashable.com, a social media blog, conducted internal research which revealed that adding video to a site can drive 36% more clicks, 20% more inbound calls, and more than double the time spent on the site. A Kelsey Group study discussed online videos with consumers who were asked what they did after viewing videos. 55% of ...
Posted in: Social Media by Online Marketing Team on July 21, 2010
PlayStar Launches New Website
PlayStar Launches New Website
PlayStar, a leader in outdoor recreational products has announced the release of a newly designed website www.playstarinc.biz. The new .biz will allow consumers the opportunity to buy directly from PlayStar Inc. when a local retail outlet is not conveniently located. All three of PlayStar's products are available on the new website, which features residential play sets for kids, boat docks, and backyard storage buildings. PlayStar is the only manufacturer that allows you to choose a playsets that best fits your lifestyle, Build It Yourself, Ready to Assemble, and Factory Built. Over 40 different wooden swing sets are available along with a complete line of popular swingset components from swings and slides to climbers, rides, play set accessories, brackets and tarps. PlayStar's dock offering include the Original Floating Dock as well as the revolutionary Premium Dock System which weighs less than 170 lbs ...
Posted in: News by Online Marketing Team on June 15, 2009
Glimmers Of Hope In Janesville By Bob Bach
The Janesville area has the highest unemployment rate in Wisconsin; 13.5 percent. That's nearly triple what it was a year ago. The figure has been fueled by General Motors' decision to close its auto plant there. Some people appear to be leaving town as jobs evaporate, according to U-Haul Incorporated. Its records show that nearly 25 percent more people left Janesville than moved there during the first three months of 2009.
WUWM'S Bob Bach asked a few local businesses what they're noticing, and their observations about residents are not as glum.
Josh Rofburg is manager of South Side True Value Hardware in Janesville. The store isn't far from the sprawling GM plant, the longtime industrial goliath that now sits shuttered and silent. Rofburg says more than half his customers worked at the factory, or one of the satellite industries whose fortunes were linked to GM's. Rofburg says oftentimes former autoworkers rub elbows at his store, and ...
Posted in: News by Online Marketing Team on May 8, 2009
Local Search- Getting Found Online By People In Your Community
Every day more and more people are putting away that big yellow phonebook and turning to local internet searches to find goods or services in their own home town? According to a recent article published on entireweb.com research has shown that somewhere in neighborhood of 70% of households do some kinds of search for a local product or service on a daily basis.
Posted in: News by Online Marketing Team on April 22, 2009
Using Twitter To Promote Your Business
Tweet About Your Business On Twitter
Twitter is a tool for social interaction and microblogging which is quickly becoming a excellent resource to reach people quickly. If you haven't heard of Twitter by now, it is well worth the time to get educated. With celebrates like Oprah on twitter the soccer moms of the world are soon to follow. Several government agencies are even jumping on the Twitter bandwagon, using it as a platform to deliver time-sensitive information to the public.
"When a commuter train derailed Sept. 12, 2008, in Chatsworth, CA., killing dozens and injuring hundreds, the LAFD (Los Angeles Fire Department) tweeted several times to update the public about rescue operations. And citizens near a wildfire in Griffith Park in 2007 tweeted to the LAFD about wind direction and smoldering hot spots, which helped fire fighters control the 800-acre blaze." According to PEW Internet Project nearly 11 percent of the population is now ...
Posted in: Social Media by Online Marketing Team on April 20, 2009
Become A Fan Of Our Wisconsin Web Design Firm On Facebook
Join Foremost Media on the hottest social networking platform!
Become a fan of Foremost Media web development on facebook and gain access to gallery pages, insider pictures, videos, resources and the latest news and updates from our team. Visit our profile at: http://www.facebook.com/pages/Janesville-WI/Foremost-Media/49068982782
Start using Facebook To Promote Your Business- Learn More Here
Posted in: News by Online Marketing Team on April 12, 2009
Foremost Media Launches A New Support Site
Foremost Media is proud to announce the launch of our new support site designed specifically to help customers communicate with Foremost Media staff. The new system includes:
This feature allows Foremost customers to open tickets via email or through the new support site web interface and allows the Foremost Media staff to delegate your ticket to the next available staff member. It also allows the customer to check the status of their request in real time by logging into the support site or via email as updates are made to the status of each ticket.
Customers and prospects can now contact Foremost Media sales, support and accounting departments via our new online chat interface. The links to online chat can be found on our support site as well as at the bottom of the Foremost Media Website. Online chat is typically available during normal business hours.
Online Knowledge Base
Our new ticketing ...
Posted in: News by Online Marketing Team on April 3, 2009
Janesville Schools Have A New Web Site
The Janesville School District unveils its new Web site Friday.
District spokeswoman Sheryl Miller says each school will have a section on the Web site. The new site also has the ability to send -email "blasts" or announcements to parents on an email list.
The Web site has the same address as the old Web site and can be found here.
Posted in: News by Online Marketing Team on January 30, 2009
Janesville schools Web site overhaul on the way
By FRANK SCHULTZ ( Contact ) Wednesday, Jan. 14, 2009
JANESVILLE - The Janesville School District's long-awaited Web site upgrade is only days away.
The old Web site has numerous critics, who say it is difficult to navigate and provides much less information than the sites of many other school districts.
The criticisms might come to an end as a new Web site is opened to the public by the end of this month.
The Janesville School Board got a preview of the modern-looking Web site at its meeting Tuesday. Board members applauded after the presentation.
District information coordinator Sheryl Miller said the new site is visually appealing and easy to navigate.
Individual school pages will remain unchanged at the start but will be changed in the months ahead, Miller said.
Eventually, school board meeting minutes, policies and regulations will be posted on the site, Miller said.
Foremost Media of Janesville designed the site at a cost ...
Posted in: News by Online Marketing Team on January 14, 2009
Trans Tech Introduces Redesigned Website
(November 20, 2008, Carol Stream, IL) Trans Tech, the leader in providing three dimensional product decorating technologies has announced the release of their newly redesigned website www.itwtranstech.com.
The new design has easy to use navigation with intuitive drop down menus to all information. The What's New section includes the latest digital printers, pad printers, laser etchers and engravers as well as the company's patented Space Frame Ink Cups. Also included are the new and environmentally friendly water wash Mist Cliché Plates as well as Medical Class VI inks. There is a wealth of information on the technical aspects of the industry from the Pad Printing 101 Instructional video and Ink Cup Demo video, application summaries, product specifications, troubleshooting guides, manuals, pad catalog, MSDS, as well as ink charts.
Future plans include the addition of an e-commerce module for efficient procurement of products and services.
About Trans Tech
Founded in 1979, Trans Tech designs, fabricates and supplies pad ...
Posted in: News by Online Marketing Team on December 31, 2008
ITW Dynatec Launches Their Redesigned Website – www.itwdynatec.com
ITW Dynatec Launches Their Redesigned Website - ITW Dynatec Hot Melt
Hendersonville, Tennessee, November 14, 2008. ITW Dynatec® announces the launch of a newly redesigned website located at www.itwdynatec.com. ITW Dynatec's new corporate site has been created expressly to provide information to industries that demand high-quality, innovative products that provide value.
ITW Dynatec's innovation, service, and reliability provide customers hot melt/cold glue components and systems that ensure that they stay on the cutting edge of their industry using energy efficient and reliable products which enhance operations.
The new ITW Dynatec site offers many benefits including simplified navigation, unique logins and profiles for each user permitting access to industry specific solutions, and comprehensive adhesive application product information. Product pages contain clear and easily understood content, along with technical specifications which clearly illustrates the ITW Dynatec Difference in hot melt and cold glue technology. Also readily available are product literature and manual downloads for new and existing customers. ...
Posted in: News by Online Marketing Team on December 4, 2008
Learn About Your Customers And Drive Creative Marketing With Keyword Creativity
David Ogilvy was one of the advertising greats. Ogilvy believed that part of the process of developing great creative ideas was immersion in information about a product and its consumers. He even described himself as 'helpless without research material.'
Ogilvy's approach is still relevant, and immersion is so much easier than it was with specialized research companies, new research approaches and the limitless information available on the internet. However, truly great creative ideas are still rare and it's tougher now to get standout, due to viewer wear-out and the multiplicity of media channels.
New ways of thinking and working are emerging that maximize the potential of new data sources and increase the chances of coming up with those vital big ideas. One of these is keyword creativity. It brings together digital consumer insights and new creative techniques
Posted in: News by Online Marketing Team on November 19, 2008