If you have ever used a "build your own website" platform, then you have probably heard of Wix. Wix is one of the larger companies in the field, and Google has just dealt a serious blow to them.
In the age of the internet, every company needs a website. This is why companies like Wix and GoDaddy have jumped into website building with "build it yourself" platforms. For some companies, they have been a great tool. You can build your own, albeit limited, website at very little cost (except your time of course). This has been attractive for many that don't want to spend much on a website. However, there are some major problems with these platforms.
The web has become a complex place. In addition to how a website looks, you must now pay attention to its architecture for search engine friendliness. Many of the "build it yourself" website platforms are built on proprietary technology that does not give you the flexibility to modify the pieces of the site that may be important to the search engines. They are trying to cover too many bases, and as a result they don't do anything particularly well. Yes, they will all claim to be search engine friendly, but I can assure you there are many varying degrees of search engine friendliness. Most Wix customers just found this out the hard way.
Wix has been plagued with SEO problems for years. However, the recent development that Google has removed Wix sites from their index begs a different question. Is the "build it yourself" platform a good concept for the modern web? The answer is, not for a company that is willing to spend a little on a website. The added expertise of developers and SEOs on the project more than pays for itself in the long run. This also allows you to use one of the more robust and SEO friendly platforms such as Wordpress, or DotNetNuke, to give you a solid foundation for years to come. Websites today are not just a "nice to have" for your business but are truly the key to your long-term success. The money you save upfront using a DIY platform might seem like a good idea at first, but keep in mind that if no one can find your website, then there really isn't any point in having it. Get a professional to build your company website for you. It will be worth it in the end, and you won't be one of the masses searching google for "Wix seo not working".
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