It goes without saying that the home page of a website is the most important page, (but since this is the opening sentence of our blog this week, we're going to say it anyway). However, it can be difficult and time-consuming to determine how to optimize the home page of your site for today's search engines. Which is why, as experts in our industry, we've put together a short list of best practices that will help evaluate the effectiveness of your home page, and guide you through the optimization process.

Keywords

Your home page is naturally going to rank well for branded keywords, (i.e. our home page ranks well for the term "Foremost Media"). Since this is the case, you will want to focus on optimizing the other pages of your site for keywords that are specific to your products and services. For example, if your site has a social media marketing page, that page should be ranking for the keyword "social media marketing" instead of your home page.

But don't be too quick to dismiss the importance of home page SEO. After all, the home page is the most visited page for the vast majority of sites. Therefore, it is still extremely important to make sure your home page is well optimized not only for SEO, but for usability, since it is the first impression used to judge the quality of your site, and more importantly, your business. To learn what you need to optimize your home page, read on.

Getting Started

Start by asking yourself the following questions:

  • What are your goals for your website?
  • What defines a conversion for you? Is it a lead? A sale?
  • Which of your products or services would appeal the most to new or returning customers?

Keep the answers to these questions in mind when optimizing your site's home page. This way, you can make sure that your home page is structured to achieve the goals you have set for your site and your business.

Home page Checklist

Once you have an idea of what you want the focus of your home page to be, go through the following checklist and make sure that your home page features all of these best practices.

A clearly visible business logo in the top left-hand corner of the page.
The page layout naturally guides the visitor to the next most logical page.
Page title includes company name and primary products or services.
A well-structured navigation menu that guides users to important pages.
Each product or service image is high quality.
A paragraph or two that provides a brief overview of your company or business.
A concise, clear focus, (i.e. don't clutter the page with links).
Business contact information, (address, phone number, email, etc.)
Icons for company social media pages, (Facebook, YouTube, LinkedIn, etc.)
A search bar that customers can use to find what they are looking for quickly.

Every site owner should make it a habit to regularly evaluate goals for their website. The home page is a great place to start because it is the virtual storefront for your business. And we're not just saying this because we're a web design and online marketing firm. The ever-changing requirements of search engine and conversion rate optimization require website owners to continually adapt their site to meet new standards. It is important for all website owners to keep their sites up to date and optimized.

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