Our Search Engine Optimization (SEO) team has become what you could say, Google stalkers. We are constantly researching and studying to find out which signals Google is giving the most authority to, and what updates they are adding to their algorithm. Well, they are back at it again. Google recently announced that they have added an HTTPS ranking signal. What does this mean?
Google has explained that having an SSL Certificate (Secure Socket Layer) applied to a site, which makes it HTTPS, creates a better user experience. When your site is HTTPS, all the information passed back and forth between the clients and your site is encrypted, making all of their information secure.
Up until now, most sites that have had SSL Certificates were eCommerce sites. These sites needed to have secure checkouts and extra security since they were collecting confidential information from visitors. Due to this recent update, Google is now recommending that sites all across the web be HTTPS in order to create a more protected online presence for users.
Google rewards this extra method of security with reduced bounce rates and a ranking boost. A ranking boost for your website results in an increase in traffic. We are highly recommending all of our clients add an SSL Certificate to their websites. Here are some common questions our clients have asked:
Will it work for my website?
Yes. With the latest SSL Certificate update, it is applicable to any site.
Will it change the look of my site?
No. The URL will now read simply https rather than http, and you will receive a "TrustLogo".
Will it slow my site down?
No. The change is insignificant enough that neither site visitors nor Google will detect any type of delay.
Does it take long to set up?
No. Your site can be HTTPS within a couple days to just a few weeks.
Visit us here for more information on adding security to your site!
Site Security - Time for an SSL
Now Is the Time To Add A SSL Certificate To Your Website