One of the newest factors in search engine optimization is social media account usage. Google tracks how many people have referenced your business in the various social media platforms. They use this activity to help them determine how popular you are on the Web. It would makes sense that they would start to use this data to determine where you rank in the search engines. Now, how is it that you actually get people to mention your site on social media? Well, there are a lot of ways, but most often we find that you need to know what NOT to do.
DO NOT ADVERTISE. This is the biggest mistake most companies make. Inundating your prospects with "Buy This" and "Like This" messages no longer works. Most consumers are desensitized to this already. For maximum effectiveness they need to be engaged. Well, how do we engage them? First, make sure you understand their needs. Many companies already will understand their vertices. If you don't, start using a tool like survey monkey to get the data. If you already understand their demographic, you need to start looking for information that they would be interested in. For example, if you know that your customer base is primarily 25 to 30 years old, they will be more likely to be interested in family and baby related topics won't they? Try posting a picture of the cutest baby or family photo anyone has ever seen. This would be a means for you to gain more prospects, and allow you to perform additional marketing on them in the future. To convert them to sales, grab their attention with statistics on families and how it relates to your product. Engaging your audiences desires will increase your sales, increase your mentions, and ultimately also increase your search engine rankings.
It is more important than ever to actually make your prospects, or customers, feel like you have value beyond just being a product or service provider. With the Web constantly changing the mentality of the consumer, we need to make sure that we adapt to these changes and capitalize on them before the next change. The time is now for social media. Make sure you are using it.