It may seem obvious that online business hours need to be up-to-date. However, Google has recently given local business another reason to keep their online hours updated. According to a recent article written by Barry Schwartz, Google is now notifying online searchers that they will not have enough time to get to a business before it closes.

a tweet from Google

Here's an example of the message that will be showing users.

screenshot of business closed on Google My Business

The business hours that Google shows are pulled in from your business' Google+ page. If you already have a Google+ page, make sure that you have your hours up-to-date so you do not lose out on potential customers. If you do not currently have a Google+ page, create one and make sure you list your current store hours.

Source: https://www.seroundtable.com/google-maps-hours-maps-warning-20455.html


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