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Home/Resources/Case Studies/ACT LLC Case Study

A Custom To, LLC Gains Traffic After Disavowing Spam Links

  • A Custom To, LLC | Contractor
  • Website SEO Optimization
  • Disavowed 1,700+ spam links, bounce rate decreased over 35%, website traffic during busy season has nearly tripled.


A Custom To, LLC is a Milwaukee-based contractor specializing in affordable roofing repair and exterior restoration solutions. They have been in business since 2004 and offer a wide range of services including residential roofing, gutter installation, siding, attic insulation, and attic venting solutions.

The Challenge

After unwittingly working with a company using black hat SEO tactics that violate Google’s Terms of Service, website traffic had dropped considerably. They contacted Foremost Media in an attempt to boost traffic and gain more business.

The Solution

Foremost Media conducted a website audit and discovered ACT’s website was being penalized due to a large number of spammy backlinks. We created and implemented a large disavow list and drafted a plan to continue to grow local organic traffic by optimizing their website for local SEO by focusing on keyword phrases such as “gutter installation,” “roof installation,” “roofing contractors,” and “siding contractors.” Additionally, we built local links using white hat tactics. and building local links using white hat tactics.

The Results

After disavowing 1,700 spam links, website traffic during ACT’s busy season has nearly tripled, and the bounce rate has decreased more than 35%.


Google’s Penguin penalty adversely impacted traffic to ACT’s website, but Foremost Media implemented an SEO plan that not only restored lost traffic, but caused it to triple during the busy season. Today, we focus on white hat SEO tactics to continue to grow local organic traffic.

If you’re interested in boosting website traffic and improving SEO rankings, contact Foremost Media for a free quote.

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