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 Keyword Research | Search Engine Marketing Basics 1

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SEO Basic Episode 1

Keyword Research

SEO Basic Episode 1

Keyword research is one of the first steps in the search engine optimization process, and is often overlooked by webmasters. Jon Ballard breaks down some of the keyword basics and provides links to several tools used by our professional Search Engine Marketers to do Keyword Research.

Tools We Recomend For Keyword Research:
Video Take Aways:
  • Look for the "Long Tail" search terms with high search volume and low competition
  • Optimizing for high volume low competition terms will allow you to quickly obtain traffic on your site
  • "Long Tail" search terms will often translate to buyers or sales leads where general search terms can often be an indication of causal visitors