SEO Basic Episode 1

Jon Ballard breaks down some of the keyword basics and provides links to several tools used by our professional Search Engine Marketers to do Keyword Research.

Tools We Recomend For Keyword Research:

• Word Tracker Keyword Suggestion Tool (Paid Service)
• Google AdWords Keyword Suggestion Tool (Free But Limited Functionality)

Video Take Aways:

• Look for the "Long Tail" search terms with high search volume and low competition
• Optimizing for high volume low competition terms will allow you to quickly obtain traffic on your site
• "Long Tail" search terms will often translate to buyers or sales leads where general search terms can often be an indication of causal visitors