What Does All That Mean?
You don’t have to be an expert in digital marketing to understand what you are getting in our packages. We are happy to hop on a call and discuss the specifics at any time. But to sum it all up here, we begin every project by making sure we are focused on goals that align with your business objectives. That generally includes more traffic and leads from your website or phone calls and visits to your physical location. Starting here makes sure we are all on the same page.
We then need to understand who your target market is and what they are searching for online. This allows us to establish baseline metrics on where you are ranking currently for those search terms. We also make sure to report on these terms monthly so you can easily see the results you are getting with us.
Once we have all of that information, we get to work on optimizing your website. Depending on the package, this includes both on-page and off-page optimization. With on-page, we are making sure the keywords are properly used on your website, and the proper H and title tags are used on your pages. With off-page, we want to make sure links are coming to your website from other sites. Google sees every link to your website as a vote. And while not all votes are equal, having the right amount of high-quality links is incredibly important in your website’s ranking.
But that’s not all we will be doing. In all of the packages, we will focus on your citations, making sure your Name Address and Phone number are exactly the same, everywhere they appear online. This sends a strong signal to Google and is one of the many factors in determining how your website ranks. We will also focus on optimizing and fully utilizing your Google My Business listing. Many times this is the first thing people see on Google about your company. It can’t be ignored.
With the right package, we’ll even make sure you are getting highly rated reviews, your site is fast, posts are going out on your social media, and you have the right content on your website. We become your digital marketing team so you can focus on the business.
So partner with us, and let’s grow your business in Rock County.