Website hosting is one of the most competitive markets on the internet. Everyone from internet service providers to individuals with a couple of spare servers offer hosting. A little-known fact about the web hosting industry is that many hosting "companies" are merely individuals reselling another company's hosting services. These people operate strictly on volume and have no control over the services they offer.
When faced with so many options, you may be tempted to make a decision based solely on price, but the consequences of choosing the wrong host for your website can be costly. You would not think of opening a store without first researching the location; the same care must be applied when selecting a host for your business's web site. “Website hosting is one of the most competitive markets on the internet.”