Which Type Of SSL Do I Need?
Extended Validation SSL Certificate
We recommend that all e-commerce sites have an Extended Validation (EV) SSL certificate. If you process credit card data online, having an EV SSL will help ensure the safety of your customers' data. Purchasing and validating an EV SSL certificate is a difficult process and in order to obtain one, you will have to verify your business and brand identity. Having an EV SSL certificate on your site will add a green bar to the URL when users visit your website and will provide an immediate sense of trust for your users, which can help increase conversion rate.
Positive SSL Certificate
We recommend Positive SSL certificates for all non e-commerce websites. Positive SSL certificates provide an increase to security, but are easier to obtain and do not require that your business be verified initially, providing less reputability than the EV SSL. Adding a Positive SSL certificate to your site is a quick way to provide an extra level of protection against hackers.
Websites that have Positive SSL certificates on their sites will have "https://" added to the URL bar and it will be listed in green. This addition will show website visitors that your site is secure and safe to work on.