Taking Inspiration from Historic Location
Because the client is located in Janesville’s historic Carriage Works building, we used similar elements to design a logo with a vintage feel. Several variations of the logo were created and the graphic design was expanded for use with branded items such as promotional products, in-house glassware, and growlers.
Multiple Images for Branding & Marketing
Once the logo was complete, the Foremost Media team did a photoshoot in the tap room, capturing images of glassware that were used on posters, t-shirts, hats, growler packaging, and more. We were also tasked with creating additional marketing materials, including gift certificates.