Step 1:
First, enter the current number of visitors coming to your site. Next, enter the percentage of conversions on your website. The conversion rate is available in most analytics platforms, including Google Analytics. Once you enter in your average conversion value the remainder of the fields in column one will automatically populate.
Step 2:
Enter the percentage increase of website visitors and/or visitor conversions.
Step 3:
Go ahead and play around with the numbers in step 2 to see the impact of these numbers increasing.