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Conversion Rate Calculator

Use the conversion rate calculator below to see how even small increases in website conversions or visitor traffic can impact the amount of revenue your website delivers

See How Visitor Traffic and Conversion Rate have a direct impact on your revenue.

Step 1:

First, enter the current number of visitors coming to your site. Next, enter the percentage of conversions on your website. The conversion rate is available in most analytics platforms, including Google Analytics. Once you enter in your average conversion value the remainder of the fields in column one will automatically populate.

Step 2:

Enter the percentage increase of website visitors and/or visitor conversions.

Step 3:

Go ahead and play around with the numbers in step 2 to see the impact of these numbers increasing.


Enter your current website statistics in the fields below.

Number of visitors to website:
Percentage of conversions on website:
Number of conversions on website:
Average value of a conversion:
Website revenue:

Enter percentage increases for conversion and/or visitors to find out how they will impact your bottom line.

Increase Percentage of Visitors to Website:

Increase Percentage of Visitor Conversions:


Results of increased visitors and/or conversions.

Number of visitors to website:
Percentage of conversions on website:
Number of conversions on website:
Average value of a conversion:
Website revenue:

Increase in Website Revenue:


Conversion Rate Optimization FAQs

Welcome to our comprehensive FAQ section on Conversion Rate Optimization (CRO). Here, you'll find answers to commonly asked questions about improving your website's performance and conversion rates. From understanding basic CRO principles to identifying key pages for optimization and employing effective testing strategies, our FAQs are designed to guide you through the essentials of CRO and its impact on your online success. Dive in to discover how to maximize your website's potential and drive meaningful results.

What is a conversion rate and how do you calculate it?

The conversion rate is a key metric indicating the proportion of visitors to your site or viewers of your ads who achieve the desired action, such as a purchase. It's a crucial indicator of business success. A high conversion rate suggests effective marketing strategies, while a low rate may signal a need for change to improve the effectiveness of calls to action and advertisements. Essentially, it reflects how well your marketing efforts are resonating with your audience and converting interest into tangible results.

Conversion rate is typically calculated by dividing the number of conversions by the total number of visitors and multiplying the result by 100 to get a percentage.

What is Conversion Rate Optimization (CRO)?

CRO is the process of enhancing your website to increase the percentage of visitors who complete a desired action, like making a purchase or filling out a form.

The Foremost Media page on CRO Testing Methodology offers a comprehensive overview of their approach to Conversion Rate Optimization. It emphasizes the importance of using website traffic effectively to maximize conversions. The page includes a series of short videos that explain the CRO process, identify underperforming pages, discuss A/B testing, and present data-driven strategies. Additionally, it highlights the value of CRO in enhancing website performance and its application in specific scenarios like manufacturing websites.

For more detailed information on their CRO testing methodology, you can visit Foremost Media's CRO Testing Methodology Page.

Why is CRO important for online businesses?

Conversion Rate Optimization (CRO) is crucial for online businesses as it focuses on maximizing the effectiveness of existing site traffic, rather than just increasing visitor numbers. By improving the user experience and streamlining the conversion process, CRO enhances the likelihood of visitors completing desired actions, such as purchases or sign-ups. This leads to a higher return on investment from marketing efforts and can significantly boost a business's revenue without the need for additional traffic. Effective CRO strategies ensure that every visitor to your site has the best chance of converting, making your marketing and advertising efforts more efficient and cost-effective.

What is a good conversion rate?

A "good" conversion rate indeed varies by industry and the specific goals of a website. Typically, a rate between 2% and 5% is considered healthy. However, the impact of even a small increase in conversion rate can be significant, especially for high-value products or services. For instance, a 2% increase in conversions on a product that costs $1000 can substantially raise revenue, particularly on a high-traffic page. This emphasizes the value of CRO in leveraging existing traffic to improve a business's bottom line. For a detailed understanding of how an increased conversion rate can affect your business, consider exploring scenarios with different conversion rates using a CRO calculator like the one above.

How can I improve my website's conversion rate?

To enhance your website's conversion rate, focus on optimizing design elements and call-to-action (CTA) placements to improve user experience and engagement. Additionally, align your advertising content with your website's offerings to ensure visitors find what they were expecting. This strategy not only improves user experience but also streamlines the journey from initial ad engagement to the final conversion action on your site. By ensuring coherence between ads and site content, you guide visitors more effectively through the conversion process.

How do CRO and SEO work together?

While SEO focuses on attracting visitors, CRO aims to convert those visitors into customers. Both are essential for a successful online presence.

Can CRO impact my site's SEO?

Conversion Rate Optimization (CRO) can indeed have a positive impact on your site's Search Engine Optimization (SEO). By enhancing user experience and site functionality, CRO helps in reducing bounce rates, which is a factor search engines consider for ranking websites. Improved user engagement, resulting from effective CRO, signals to search engines that your site is valuable and relevant to visitors. This can lead to better search rankings. Moreover, SEO and CRO share common goals like providing relevant content and a seamless user journey, thus complementing each other in improving your site's overall performance.

How often should I perform CRO?

CRO is an ongoing process. Regular analysis and updates are essential for maintaining and improving conversion rates.

How does mobile optimization affect CRO?

Mobile optimization is a key aspect of CRO, especially as a growing number of users engage with websites on mobile devices. A mobile-optimized site enhances user experience, which in turn can significantly increase conversion rates. For example, optimizing forms for mobile use, such as changing the default keyboard to a numeric keypad for phone number fields, makes it easier for users to interact with your site. This attention to detail in mobile design not only improves usability but also supports the overall effectiveness of your CRO strategy.

Why is the Foremost Media podcast a valuable resource for understanding CRO?

For an in-depth understanding of why Conversion Rate Optimization (CRO) is crucial for business growth, tune into Foremost Media's informative podcast. Episode 2 specifically delves into the significance of CRO, offering valuable insights and practical tips for leveraging this strategy to enhance your business's online presence. This episode is a must-listen for anyone looking to deepen their understanding of CRO and its impact on business success. Listen to the full episode here for expert advice and actionable strategies.

How significant is the conversion rate for my online marketing efforts?

Conversion rates are crucial for evaluating the effectiveness of different marketing channels. They provide a clear metric for assessing the success of various campaigns, especially in mobile user acquisition. By analyzing conversion rates, you can identify which strategies are yielding the best results and adjust your approach accordingly to optimize your marketing efforts and enhance campaign performance.

What are some basic elements I can test on my website to improve conversions?

Here are some foundational ideas to get you started in conversion rate optimization, though there are hundreds of potential tests:

  • Headline Variations: See which headlines are most compelling.
  • CTA Button Experiments: Test different colors, sizes, and texts.
  • Landing Page Design: Try varying layouts and structures.
  • Form Optimization: Simplify forms to encourage completions.
  • Visual Content Adjustments: Assess the impact of different images and videos.

For a comprehensive approach and to explore the full range of possibilities, consider contacting our CRO experts to get started on optimizing your website.

How do I determine which pages to focus on for Conversion Rate Optimization (CRO)?

To effectively target your CRO efforts, consider the following:

  • Traffic Volume: Focus on pages with significant traffic, as low-traffic pages can prolong the testing process.
  • Analytics Review: Examine pages with high bounce rates or low engagement metrics like form submissions.
  • Transactional Page Analysis: Pay special attention to transactional pages, such as shopping carts or lead generation forms, as improvements here can directly impact conversions.

Optimizing these pages can lead to more meaningful and quicker improvements in your site's overall conversion rate.