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Conversion rate optimization (CRO) is the future of web design. The real focus of CRO is getting the most out of your current site traffic. Many of you are familiar with search engine optimization, which is geared toward driving traffic to your site. CRO takes your traffic one step further by engaging visitors with the content on your site. Whether it be filling out a form or making a purchase, CRO motivates site visitors to action.
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It is important to identify pages that are not performing well and determine which elements of the page you would like to test. We use the PIE Framework to prioritize the element you should be testing. On a scale of 1-10, weigh each of the three criteria: Potential of the page; Importance of the page; and Ease of making this change. Then, average the three scores to determine which test should be performed next.
Learn more about our Testing Methodology
A successful conversation rate optimization strategy relies on more than just a set of tools. It relies on trained eyes that can evaluate the data provided, and are creative enough to develop the messaging and visual elements with the data retrieved.
Once we have determined what to test, A/B testing software will automatically run a test for the element being tested. For example, if we want to test the conversion rate of a call to action with white versus green text, the software will show one visitor the white version and the next visitor the green version. When the test is run over 1,000 visitors, it can give us insight into which text color generated the most conversions.
Contact us to learn more about CRO testing
Conversion rate optimization is going to change the future of web design. Designing websites based on theory is a thing of the past. Because we can test different elements on your site, CRO allows us to optimize website design based on data that proves what works and what doesn’t. Instead of redesigning your website every three to four years, CRO will allow us to make strategic improvements to the site, ultimately prolonging the lifetime of your site.
Want to make CRO part of your online strategy? Contact us
Looking for a new website? Wondering why your current one isn't leading to any new business? Let our expert design team lend a hand in boosting your bottom line by finding ways to make your website work for you.
Properly optimizing your site for conversions means relying on real data and rigorous testing to make informed improvements to your website.
To help determine what test are implemented, Foremost Media uses the PIE (Potential, Importance, Ease) framework. We'll assess how much potential improvement can be made on a page, how important traffic is to that page, and how easy or difficult it will be to implement a test.
That assessment will help determine the most impactful tests to put in place. And then all results are tracked and shared with you monthly.
Try out our Conversion Rate Calculator
Wondering how we can continue to grow a business even if a website is already highly optimized. Learn all about CrO and why it is an evolution of marketing in this episode of the Foremost Media podcast.
LISTEN TO OUR PODCAST
When working with clients, we often ask, “What’s a conversion worth to you?” Many times, a responder doesn’t know how to answer. This blog will help you define conversions for your business.
READ OUR BLOG
Want more detailed examples of how the Foremost Media marketing team has helped businesses boost their conversions, revenue, and ROI? Check out our ever-growing list of case studies.
VIEW CASE STUDIES