How do you get access to my data for the PPC Audit?
For us to conduct a comprehensive PPC audit, especially for platforms like Google Ads or Bing Ads, we'll need access to your advertising accounts. This access allows us to analyze your campaigns thoroughly and provide you with actionable insights.
For Google Ads:
Gaining access is a straightforward process:
- Linking an Existing Google Ads Account: You'll need to share your Google Ads Customer ID with us. This is a 10-digit number visible in the top corner of your Google Ads dashboard upon logging in. With this ID, we can request access to your account. You'll then receive a notification from Google Ads to approve our request, ensuring a secure connection between our accounts.
- Setting Up a New Google Ads Account: If you're new to Google Ads and don't yet have an account, we can create one for you. After setting up the account, we'll send you an invitation to join. Before any campaigns go live, you'll need to enter your billing details directly within the platform.
For Microsoft Advertising (formerly Bing Ads):
Accessing your Microsoft Advertising account allows us to perform an in-depth audit of your PPC campaigns on this platform. Here’s how we can get started:
- Share Your Microsoft Advertising Account Number: Please provide us with your Microsoft Advertising account number. This is essential for us to initiate the access request process. You can find this number in the top right corner of your Microsoft Advertising dashboard once you're logged in.
- Approval of Access Request: After you've shared your account number with us, we'll send a request to access your account. You will receive a notification from Microsoft Advertising asking you to approve our request. By confirming this, you grant us the ability to review your campaigns and gather the necessary data for your audit.
This process ensures a secure and efficient way to begin our audit and optimization efforts on your PPC campaigns. Rest assured, your account security and privacy are paramount throughout this process.
How often should I conduct a PPC Audit?
We recommend a PPC audit at least once a year or upon noticing significant shifts in campaign performance. Regular audits are crucial, but the ultimate goal is to establish an ongoing engagement that allows us to continuously manage and strategically improve your PPC efforts.
Engaging for Continuous Improvement:
Our PPC audits are designed not just as a one-time service but as the first step towards a strategic partnership. Here’s why regular engagement is beneficial:
- Continuous Optimization: Markets evolve, and so do the strategies of your competitors. By engaging with us on a regular basis, we ensure your campaigns are always at the forefront of PPC best practices, adapting to changes and capitalizing on new opportunities as they arise.
- Cost Efficiency and ROI: While initial audits often pay for themselves by identifying cost-saving measures and lead generation improvements, ongoing management can multiply these benefits. We continuously monitor and adjust your campaigns, ensuring every dollar spent is optimized for maximum return.
- Proactive Strategy and Improvement: With us actively managing your PPC campaigns, we can drive your strategy forward, rather than simply reacting to market changes. This proactive approach includes exploring new keywords, refining targeting techniques, and testing ad copy to consistently improve performance and outpace competitors.
- Deepened Understanding of Your Business: Continuous engagement allows us to gain deeper insights into your business, market, and objectives. This familiarity enables us to tailor strategies more effectively, aligning our efforts closely with your long-term goals.
- Reporting and Insights: Regular reports and insights provided by us will keep you informed about the performance of your campaigns, highlighting successes and areas for improvement. This transparency ensures you're always aware of how your investment is working for you.
In essence, while a standalone PPC audit can provide valuable insights, the true potential of your PPC campaigns is unlocked through ongoing partnership. By engaging with Foremost Media on a regular basis, you benefit from continuous strategic guidance, optimization, and the peace of mind that your PPC efforts are driving your business towards its goals.
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What will I receive at the end of the PPC Audit?
At the end of the audit, you will receive a detailed report that includes an analysis of your current PPC campaigns, identification of areas for improvement, and actionable recommendations. Additionally, we offer a follow-up consultation to discuss our findings and how to implement the suggested changes.
What makes Foremost Media’s PPC Audit different?
Unlike automated or software-generated audits, Foremost Media’s PPC audits are conducted by experienced PPC specialists. Our audits provide deep, actionable insights tailored to your specific business needs, going beyond surface-level analysis to offer strategic recommendations for substantial improvement.
How long does a PPC Audit take?
The duration of a PPC audit can vary based on the complexity and size of your campaigns. On average, our audits are completed within 1-2 weeks from the initial consultation, ensuring a thorough and detailed analysis without unnecessary delays.
What happens if I decide to engage Foremost Media for ongoing PPC management?
If you choose to continue with Foremost Media for ongoing PPC management, the cost of the audit will be credited towards your future service fees. This not only offers value from the audit itself but also provides a seamless transition to enhancing your PPC campaigns with our expert team.
Can Foremost Media implement the recommended changes from the audit?
Absolutely. After presenting our audit findings, we can assist with implementing the recommended changes. Whether it's refining your keyword strategy, optimizing ad copy, or adjusting campaign settings, our team is equipped to carry out these improvements, ensuring that your PPC campaigns are optimized for success.
What happens if I have multiple PPC accounts across different platforms?
If you have PPC accounts across various platforms, we conduct a comprehensive audit for each account to ensure a holistic approach to your digital advertising strategy. Our audits cover Google Ads, Microsoft Advertising, and other platforms, providing a unified strategy that aligns with your overall marketing objectives.
How can I measure the success of changes made after a PPC audit?
Success is measured through key performance indicators (KPIs) relevant to your specific goals, such as increased conversion rates, lower cost-per-acquisition (CPA), higher click-through rates (CTR), and improved quality scores. We also provide regular reports and analyses post-implementation to monitor progress and make any necessary adjustments to ensure continued optimization and performance enhancement.
What benefits do your partnerships with Google and Microsoft offer to clients?
As an official partner of both Microsoft Advertising and Google Ads, we bring a host of advantages to our clients through these strategic relationships. These partnerships affirm our expertise and commitment to excellence in digital advertising, offering several key benefits:
- Advanced Training and Certifications: Our team undergoes rigorous, continuous training and certification processes with both Google and Microsoft. This ensures that we are always up-to-date with the latest advertising tools, techniques, and best practices, enabling us to optimize your PPC campaigns for peak performance.
- Dedicated Support: Our partnership status grants us direct access to dedicated support teams within Google and Microsoft. This means we can quickly resolve any issues, gain insights into new features and updates, and apply the latest advancements in PPC advertising directly to your campaigns.
- Exclusive Insights: We receive valuable insights and data from both Google and Microsoft, which aren't readily available to non-partner agencies. These insights allow us to make informed decisions, identify new opportunities, and stay ahead of industry trends, giving your campaigns a competitive edge.
- Beta Features and Tools: Being a partner also means we often get early access to beta features and tools before they are released to the general public. This allows our clients' campaigns to leverage cutting-edge technology and innovations, setting them apart from the competition.
In essence, our partnerships with Google and Microsoft enhance the quality and effectiveness of our PPC audit and management services, ensuring that your campaigns are not just current but ahead of the curve.
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Will changes be made to my account during the PPC audit?
No, we do not make any changes to your account during the PPC audit process. Our approach is to conduct a comprehensive review and analysis of your PPC campaigns, which culminates in a detailed audit report. This report outlines our findings, including areas of strength, opportunities for improvement, and actionable recommendations for optimizing your campaigns.
The purpose of the audit is to provide a strategic roadmap for enhancements without altering your current campaigns during the review. Any changes suggested as part of our recommendations are discussed with you first, ensuring that you have full control over your PPC strategy and implementation
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Is the initial consultation call free?
Yes, the initial consultation call is completely free. This call is an essential part of our process, allowing us to understand your goals, discuss your current PPC efforts, provide pricing details, and ensure that our services are a good fit for both parties. It's an opportunity for us to learn more about your business and for you to ask any questions you may have about our PPC audit services and how we can help optimize your campaigns for better performance. Our aim during this call is to establish a foundation for a successful partnership that meets your digital advertising needs.