Clear and well-thought-out navigation and site map
When a user lands on your website, can they quickly maneuver around to find the information, services, and products they are looking for?
High-resolution photos and videos of products and services
The products or services you offer are unique to your business, so it is important to find high-quality ways to showcase them.
More and more people surf the web via phone and tablet every day, so your site needs to work well whether someone finds you on desktop or mobile.
Appealing visual design
Everything on your site should align with your most recent branding. The colors, fonts, logos, images, and mnore should be consistent with any other marketing materials.
Clear goals and calls to action
Are you encouraging users to buy? To request a sample? To fill out a form? Whichever route you choose, it should remain consistent throughout the site.
Content might not exactly sound like a design issue, but basing a website's images and layout on quality content, rather than basing the content off the design, is most ideal. And having products, downloads, tutorials, locators, and other useful content will keep users coming back.