High-Resolution Photos and Videos of Products and Services
The products or services you offer are unique to your business, so it is important to find high-quality ways to showcase them.
Clear Goals and Calls to Action
Are you encouraging users to buy? To request a sample? To fill out a form? Whichever route you choose, it should remain consistent throughout the site.
Content might not exactly sound like a design issue, but basing a website's images and layout on quality content, rather than basing the content off the design, is most ideal. And having products, downloads, tutorials, locators, and other useful content will keep users coming back.