What is UX Testing?
UX testing is a method of evaluating products and services by having a group of representative users interact with them, then observing their behavior and reactions. It’s often employed before the release of a website or app, allowing researchers to gather data and uncover any design flaws or other usability problems.
Unlike other testing methods such as questionnaires and surveys, UX testing allows you to observe first hand whether participants can complete tasks easily and intuitively. It provides crucial data to help you identify and correct problems, potentially saving you time and money — not to mention bad PR!