This is a subset of SEO optimization where strategies are made outside of the site itself using tactics designed to improve your site's reach and reputation. These tactics will not only bring more organic traffic, but heavily influence search engine rankings. Some key off-page SEO strategies include backlinks, content marketing, social media, brand building, and local SEO.
This is the process of optimizing elements within a website to improve its search engine ranking. It involves tweaking the content, HTML structure (like meta tags and headers), and overall site layout. On-Page SEO aims to make the site more search engine friendly by ensuring content relevance, quality, and accessibility. Key aspects include optimizing title tags, meta descriptions, site speed, and mobile responsiveness. Essentially, On-Page or On-Site SEO focuses on enhancing the usability and content value of your website to boost organic traffic and visibility in search results.
The process of optimizing your website to naturally rank higher in search engine results without relying on paid advertising.
Visitors who come to a website via unpaid search results, as opposed to through paid advertising.