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Foremost Media Online Marketing Specialist Wins First Ever UW-Whitewater Award

Janesville, Wis.  – The University of Wisconsin - Whitewater Communication Department held an award ceremony on Sunday, April 23, 2017 to recognize Award of Excellence recipients.  The department awarded its first ever “Excellence Award for Non-Traditional Students” to Rose Stricker, UW-Whitewater senior and online marketing specialist at Foremost Media, Inc. in Janesville. The “Excellence Award for Non-Traditional Students” was created by the UW-W Communication Department to recognize scholastic achievement of students who return to college ...

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7 Step Plan for Switching Marketing Automation Platforms

Change is never easy, and changing marketing automation systems has the perception of being exceptionally difficult. Still, SiriusDecisions reports that every year nearly 10% of B2B organizations that currently have a marketing automation platform plan to switch to a new vendor. There can be a lot of reasons to switch. Whether it is to save money or because of an integration issue, sometimes the best answer is to cut your losses and change platforms. ...

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Five Things You Must Include In Your 2017 Digital Marketing Mix

As 2016 comes to a close, many companies are already planning their digital marketing strategy for 2017. Here are five essential elements to include in your digital marketing mix for the coming year. Website Security Earlier this month, Yahoo suffered a security breach that affected more than one billion of its user accounts. A security breach of this size should serve as a reminder of just how critical it is to ensure that your website is ...

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Drive The Right Traffic To Your Website: Poor Marketing Could Be Costing You

It’s pretty exciting once you’ve made the decision to invest in a new website or redesign your current one. But simply having a shiny new website isn’t enough to guarantee success. You still need to figure out how to get your existing customers and prospects to visit your new website. So how do you make sure you’re getting the right traffic to your website? Social Media Marketing Social media marketing is more than simply creating a company ...

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Common Mistakes Do-It-Yourself PPC Marketers Frequently Make

If you want something done right, you’ve got to do it yourself. Not necessarily. French military leader, Napoleon Bonaparte is credited with that saying and, as history will attest, he probably should’ve left the Battle of Waterloo to someone other than himself. Most do-it-yourselfers (DIYers) set out to learn a new skill or save themselves some money by doing it on their own instead of hiring a professional. It can seem like a good idea to set ...

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10 Marketing Automation Workflows You Can Actually Use

Marketing automation platforms are powerful tools that create sophisticated automated workflows based on highly targeted list segmentation and behavior. As result, marketing automation has become an essential part of many successful marketing strategies. Whether you are a seasoned marketing automation veteran looking for fresh ideas, or a beginner wondering where to start, the following workflow examples are designed to help you get the most out of your marketing automation platform. 1. New Lead Drip Campaigns New Lead ...

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Best Ways to Optimize Your Company's YouTube Channel

Many people assume that Google is the world’s largest search engine, (and they’d be right), and many people would also assume that the second largest search engine in the world is either Bing or Yahoo, except for this time, they’d be wrong. With over a billion users, the world’s second largest search engine is actually, YouTube. According to the 2015 Online Video Marketing Survey published by the Web Video Marketing Council , “96% of B2B organizations ...

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Close the Inbound Marketing Loop with Inbound Sales

The doorbell rang unexpectedly. As I walked to answer the door, I mentally prepared myself for the confrontation that was to come. Not a physical confrontation mind you, but one filled with the fake pleasantries of listening to another door-to-door sales spiel that usually follows an unexpected doorbell ring. Now, I understand door-to-door salespeople are just trying to make a living, so I always listen politely and hear them out, then respectfully tell them that I’m ...

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How to Write Content For Your Manufacturing Website to Increase Conversions

As the convenience and popularity of search engines continues to grow, your company’s website is the first impression prospective customers get of your organization. Making sure your company’s website features an appealing design and layout is important, but aren’t the only aspects you need to consider when designing your manufacturing website. After all, your website needs to be more than just appealing. Your website needs to convert. Today’s manufacturers know that their website needs good ...

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