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Spending resources on a website design is only half of the battle when it comes to the growing your business online. The real ROI from your site comes down to two things: Traffic: number of visitors on your site Actions: what people are doing once they get to your site Your business may have a great looking site. However, if ...

Increase Sales on Your Website By Optimizing Your Internal Search Written by Jon Ballard I find that it's easy for website owners to overlook a valuable avenue for optimization. Internal search functions are sometimes thrown on as part of a design and otherwise ignored unless there's a problem. However, looking at your website visitor logs and discovering what they're searching for can help you generate more sales. Audit Your Current Internal Search Experience Review top searches on your ...

When you think videos on the internet, you think cats. I can’t blame you, it’s what the creators of the internet intended. But what if I told you that video could also be used for marketing on your website? What if you used video to tell a story instead of sell facts and products? Commercials are one thing, hooking the customer and keeping them is another. Video represents a huge chunk of the internet, ...

What is a featured snippet?Ironically enough, “What is a featured snippet?” is answered in a featured snippet. A featured snippet is an answer, or summary of an answer, to a user’s query that appears at the top of Google’s search engine results page (SERP). It is an outlined box with the answer and a link to the source site. With the answer to your query right there, why click through to the site? This ...

So, you’ve been sending mass emails to the same email list for months now. This list is beginning to dwindle down because your recipients can’t hit “opt-out” fast enough since they’ve received multiple emails from you with irrelevant content. Now what? The goal is to have those receiving your emails engage with your brand and eventually purchase from you. However, it is difficult to know if the people on the other end of that email ...

As you may already be aware, on May 12, 2017 a new strain of the Ransom.CryptXXX (WannaCry) began spreading widely impacting a large number of organizations around the world and particularly in Europe. Rest assured that the Foremost Media team works endlessly to perform regular maintenance and updates- including regular windows updates that help prevent our systems from being infected and this attack has NOT effected the Foremost Media hosting network. Due to the severity of ...

Janesville, Wis.  – The University of Wisconsin - Whitewater Communication Department held an award ceremony on Sunday, April 23, 2017 to recognize Award of Excellence recipients.  The department awarded its first ever “Excellence Award for Non-Traditional Students” to Rose Stricker, UW-Whitewater senior and online marketing specialist at Foremost Media, Inc. in Janesville. The “Excellence Award for Non-Traditional Students” was created by the UW-W Communication Department to recognize scholastic achievement of students who return to college ...

Change is never easy, and changing marketing automation systems has the perception of being exceptionally difficult. Still, SiriusDecisions reports that every year nearly 10% of B2B organizations that currently have a marketing automation platform plan to switch to a new vendor. There can be a lot of reasons to switch. Whether it is to save money or because of an integration issue, sometimes the best answer is to cut your losses and change platforms. ...

As 2016 comes to a close, many companies are already planning their digital marketing strategy for 2017. Here are five essential elements to include in your digital marketing mix for the coming year. Website Security Earlier this month, Yahoo suffered a security breach that affected more than one billion of its user accounts. A security breach of this size should serve as a reminder of just how critical it is to ensure that your website is ...