A conversion is an action that is taken by a user to your site in response to your Calls To Action (CTAs), whether that means asking a user to buy a product or service, subscribe to an email newsletter, request a sample of a product, etc.
And thus, conversion-centered design focuses on the psychology of the website visitor to prompt and persuade them to take that next step. Layout, text, images, and colors are all different aspects of design that can play a role in that process.
We are experts in understanding website visitor psychology. By analyzing hundreds of websites monthly, we apply what works and avoid what doesn’t when it comes to the design of your website.