Digital Marketing For Local Businesses
Just like any search engine optimization program, local or not, you need to make sure that your website is doing everything it can to be detected by search engines. But when someone in your area is looking for a business with the goods and services you offer, local SEO will help you stand above the rest.
Local SEO Site Optimization
When it comes to local SEO as part of your digital marketing strategy, we make sure your website has the location and service area of your business in all the places that Google, Bing, and Yahoo look for.
We are talking about page titles, footers, meta tags, and much more that are imperative to include with your address and service area. We help you find keywords that people are already searching for within your industry and transform your pages and site structure to conform to those things that search engines look for when ranking websites.
When you search on Google or Yahoo for a product or service with location phrases included in your keywords, (Janesville contractor, Rock County heating and cooling, etc.), you will see search engines display a map at the top of the search result. We'll work to not only make sure your business is on that map, but that it's at the top of the search results that go along with it.
Doing all of this is your way of telling the search engine, "I'm right here! Now let's work together to find locals looking for my goods and services!"
Google Business Profile
We'll help you get found online by people in your community by updating and optimizing your Google Business Profile (formerly Google My Business). This will:
- Help customers find your business on Google.
- Allow you to show photos, respond to reviews, offer coupons, and more.
- Help you gain insight into making better business decisions.
Social Media Helps Local Businesses
If social media is built for anyone, it is built perfectly for local businesses like yours. Running a local business is about building and maintaining a good relationship with your customers. And what better place to let your customers know about specials, sales, and anything new than in their own home or on their smartphone?
Facebook is making it possible to offer discounts and coupons to those customers who frequent your store and send them directly to their computer or phone. The ability to reach out and interact with your customers when they are not even in your store or at your shop is extremely powerful. So let us help build your Facebook, Instagram, and Twitter pages, and we will show you the power of maintaining relationships with customers outside the walls of your business, and how easy it can be.