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UX is not simply about how something looks, it is about the overall feeling and experience a user gets while using a product or service. And thus, UX Design Analysis is not simply breezing through a company’s website to see if it looks good.
The goal of a UX Design Audit is to evaluate a website or app based on the characteristics of good UX design. Interested in a UX Design Audit? Get a quote to find out where your website can improve.
Let’s take a look at what you can expect from an audit.
When a user stumbles across your website and enters the homepage, they should be able to easily access all of the important pages of the website. Different users are interested in different portions of your website, so having purposeful, free-movement design is essential to the website experience.
Another characteristic of free-movement UX design is a fixed header that travels with the user as they scroll down the page. This allows a user to span through any page with constant access to the top menu items and an accessible search bar.
You’ll also want breadcrumbs set up to detail the user journey. Make sure they’re consistent in size and style and make sure the links actually work.
As someone traverses throughout your site, they can notice inconsistencies in style, sizings, and content types. We want to eliminate those inconsistencies.
Oftentimes, websites are launched with the same font sizes and headline hierarchies, but as new pages are added or edited, small discrepancies appear here and there. You may have found a new font that you think looks great for a specific topic; however, a few too many font additions can lead to a website that looks disjointed.
Maybe you have pages with lots of information putting off readers with large chunks of content rather than smartly splitting up copy with images or white space. Most companies have specific fonts and color schemes that they set out to follow, so our UX Design Audits crawl your website to find these and other straggling variations.
Our team of expert graphic designers has developed a process to audit all aspects of user experience when it comes to your website or app. Let them run through their checklist to make sure your site is performing as strong as possible.
UX Design isn’t just about photos and color schemes. It is about improving the content as a whole to improve call-to-action completion.
Page content should follow the “inverted pyramid” structure, giving users the most important information first, supporting context next, then finish with smaller, less-important details.
Content should be necessary and useful, not filled with fluff. The purpose of the copy is to lead a user to see the CTA and genuinely want to click it. This is another reason why splitting content into easy-to-digest sections is critical. No one wants to read paragraph after paragraph with no chance to come up for air.
Sprinkle in some bullet points or interjecting illustrations that can help with the page flow and keep users from ditching the page before they get to the CTA.
In a world where smart phones are an extension of our bodies, all websites must function properly on both mobile and desktop platforms. Throughout our audit, we’ll test the overall site design across all devices and review how page copy and design elements react with each other.Some photos may look great on desktop, but it could shift dramatically when viewed on a smaller screen. We’re looking for an experience that is as similar as possible across devices.
Our UX audit will factor in all of the possible issues that threaten cross-functionality, so you can be sure your website will look dynamic across all platforms.
If you like your website but feel like it could perform better, check out this do-it-yourself UX audit created by our design team.
READ OUR BLOG
If you’re pondering a website redesign, listen in to this episode of the Foremost Media podcast to learn more about the process.
LISTEN TO OUR PODCAST
Wondering what the difference is between UX design and UI design? Our design team breaks it all down, and shows how they complement one another, in this blog.