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Vets Roll Case Study

Founded in 2010, VetsRoll.org is a non-profit organization that provides free trips for WWII and Korean War veterans, as well as Rosie the Riveters, to visit their memorials in Washington, D.C. Their mission is to honor and celebrate America's ‘Greatest Generation’ with a memorable and supportive experience, and to raise funds through local events and donations.

The Challenge

VetsRoll initially contacted Foremost Media for a website redesign, seeking a more modern and user-friendly look and feel that would better reflect their mission. As the organization grew, they returned for more updates, including a custom "auto-fill" application form. However, they also needed new features. These included the ability for users to save their progress on application forms and return later, confirming consistency between digital and printed forms, and cleaning up email submissions for easier data management.

The Foremost Solution

For their initial redesign, our development team got to work and crafted a more modern, user-friendly, and visually appealing site that improved usability and navigation. We created a custom "auto-fill" application form that allowed applicants to complete the form online, submit it via email, and automatically receive a copy and receipt for their records.

Most recently, we added the ability for users to save their progress and return to the form at a later date, creating a more convenient experience. We also made sure that the digital forms mirrored the look and feel of the printed handouts for consistency across both formats. Our team cleaned up submission emails by streamlining field data to make it easier for the VetsRoll team to manage the incoming information.

The Impactful Results

These changes made a real difference for both the applicants and the VetsRoll team. Applicants could now save their progress and return to the form when convenient. The consistent styling between digital and printed forms improves the user experience. On the back end, the redesigned forms and more organized email submissions have lightened the administrative load.

Ultimately, these changes over the years have created a smoother and more user-friendly experience that helps VetsRoll continue their important work of honoring and celebrating America’s veterans.