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Foremost Media Podcast Episode 6 Episode 6: Top Investments You Can Make When Starting a Business with Jessica Walker

  Subscribe on Apple Podcasts     Subscribe on Spotify   Jessica Walker is the CEO of Care Sherpa. She’s a marketer by chance, data geek, and business strategist. We’re so excited to have her as our first guest. Today, we’re geeking out on data and leads with Jessica. Hear her entrepreneurial journey and the top investments you can make when just getting started.  How many touch points does it take to become a lead. [04:57] Top investments you can make when getting started. [08:32] Jessica’s best lead sources. [11:34] You can connect with Jessica on LinkedIn here.  Intro: You're listening to the Foremost Media Marketing Chat podcast with John Ballard and Evan Facinger. Evan Facinger: All right, everybody. Thank you for joining us for another Foremost Media Marketing Chat podcast. John Ballard's here of course with me, and I'm Evan Facinger. And we've actually got a guest this time around, and we're pretty excited. It's Jessica Walker from Care Sherpa. Jessica, you want to introduce ...

Posted in: Foremost Podcast by on August 3, 2020

Foremost Media Podcast Episode 5 Episode 5: Implementing Marketing Automation and Drip Programs in Your Business

  Subscribe on Apple Podcasts     Subscribe on Spotify   Marketing automation and drip programs are what we’re chatting all about in today’s episode. While monthly newsletters are great, new contacts are only seeing information after that point. Drip campaigns are sent on a certain time interval or based on a certain behavior. Listen to see how you can implement drip workflows and marketing automation in your business. Bonus, you’ll find out just how close the Foremost Media office is to a train track. Brownie points if you let us know what timestamp you hear the train. Getting started with drip campaigns. [02:12] How marketing automation can improve your onboarding process. [07:33] Capitalize on engagement. [09:40] Resources Mentioned:  Marketing Automation Defined Manage Your Leads Effectively Beginner's Guide to Marketing Automation Choosing the Right Marketing Automation System Intro: You're listening to the Foremost Media Marketing Chat podcast with Jon Ballard and Evan Facinger. Evan Facinger: All right. Thanks for joining us for another episode of the Foremost Media Marketing Chat podcast. How ...

Posted in: Foremost Podcast by on August 3, 2020

Foremost Media Podcast Episode 4 Episode 4: COVID-19 Marketing Strategies

  Subscribe on Apple Podcasts     Subscribe on Spotify   The Foremost Media Marketing Chat Podcast is going unfiltered. Ready, set, action. Staying relevant, today we’re talking through some COVID marketing strategies. Questions like: Are you open? Do I need a mask? Are hours the same? Can I call? are the new normal these days and having your content updated can make or break your business.  Are you potential customers getting the right information? [02:23] Talking about what you’re doing for COVID can actually help you get to the top of search results. [05:44] Marketing and advertising spend during a pandemic. [07:10] Resources Mentioned:  The Benefits of Pay-Per-Click Marketing COVID Marketing Guide Intro: You're listening to the Foremost Media Marketing Chat Podcast with Jon Ballard and Evan Facinger. Evan Facinger: All right. Welcome to the Foremost Media Marketing Chat. How are you doing, Jon? Jon Ballard: Hey, good. Evan, how are you? Evan Facinger: I'm doing well, thanks. And I got to say, I'm feeling actually less pressure when ...

Posted in: Foremost Podcast by on July 20, 2020

Foremost Media Podcast Episode 3 Episode 3: Tips for Redesigning your Website

  Subscribe on Apple Podcasts     Subscribe on Spotify   Welcome back to the Foremost Media Marketing Chat Podcast. In this episode, we’re discussing challenges when redesigning a website while sharing actionable insights along the way. Bonus backlink building tip you don’t want to miss.  301 redirects and why they’re important [04:50] Pay attention to what’s driving traffic. [10:04] Resources:  Guide to Website Redesign  9 Reasons You Should Redesign Your B2B Website Today How to Successfully Redesign Your B2B Manufacturing Website Website Redesign for Manufacturers Intro: You're listening to the Foremost Media Marketing Chat podcast with Jon Ballard and Evan Facinger. Evan Facinger: Alright, everybody. Welcome to the Foremost Media Marketing chat. How's it going, Jon Ballard Jon Ballard: I'm good. How are you today Evan? It's Friday. Evan Facinger: Yeah, it's Friday today. Not sure when this will be launched, so maybe we'll try to keep it for Friday. So everybody that's listening isn't jealous that we're experiencing that day and they're not. Jon Ballard: Yeah, that's for sure. Evan Facinger: ...

Posted in: Foremost Podcast by on July 15, 2020

Foremost Media Podcast Episode 2 Episode 2: Why CRO Is Important For Growing Your Business

  Subscribe on Apple Podcasts     Subscribe on Spotify   Welcome to another episode of the Foremost Media Marketing Chat Podcast with Jon Ballard and Evan Facinger. This, we’re talking all about conversion rate optimization or CRO. The big question to ask, how can we continue to grow a customer’s business if their site is already highly optimized? Here’s why CRO is an evolution of marketing.  What is conversion rate optimization, exactly?  [01:38] Example of CRO [08:03] Testing ideas you can implement. [17:05] Resources Mentioned:  Conversion Rate Optimization Conversion Rate Calculator Grow Your Business With CRO Intro: You're listening to the Foremost Media Marketing Chat Podcast with John Ballard and Evan Facinger. Jon Ballard: All right. Evan Facinger: All right, thanks for joining us today at the second episode of the Foremost Media Marketing Chat Podcast. How's it going, Mr. Ballard? Jon Ballard: I'm good, Evan. Thanks. Sun's out here in Wisconsin and it's not below freezing, so that's a good day, and it's a Friday. Evan Facinger: That's always a ...

Posted in: Foremost Podcast by on July 13, 2020

Foremost Media Podcast Episode 1 Episode 1: What to Expect from the Foremost Media Podcast

  Subscribe on Apple Podcasts     Subscribe on Spotify   Welcome to the first episode of the Foremost Media Marketing Chat Podcast! Meet the voices behind the podcast, Jon Ballard and Evan Facinger. We run through the latest marketing trends while sharing actionable tips along the way. In this episode, learn about the latest Google algorithm update and the importance of capitalizing on content.  Google’s broad core algorithm update. [04:17] Why your search volume may have increased. [05:23] The new reality on Google Shopping. [08:24] Intro: You're listening to the Foremost Media Marketing Chat Podcast with Jon Ballard and Evan Facinger.  Evan Facinger: Hey everybody. Thanks for joining us here for the first-ever Foremost Media Marketing Chat Podcast. How's it going, John? Jon Ballard: I'm good Evan, thanks, I'm excited about this. Evan Facinger: Yeah, me too. We've talked about doing a podcast for a while now. I feel like it's been something that we've brought up every other week, I would say. Jon ...

Posted in: Foremost Podcast by on July 9, 2020

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