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Lanair

SEO

Marketing

Web Design

Custom Development

Prelude

Lanair is a U.S.-based waste oil heater manufacturer that helps businesses save money by turning used waste oil into free heat. They turned to Foremost Media when they needed a partner to modernize their website and level up their online marketing, and we've had a long-running collaboration ever since.

home page design for lanair

Research & Strategy

We began this project with a deep dive into site analytics from multiple sources and the creation of visitor personas. This insight pushed us to move beyond applying modern design trends for manufacturing companies, to instead focus primarily on improving the user experience. With a deeper understanding of the target market, we were able to improve the look of the website as well as Lanair’s entire approach to digital marketing. We also coordinated a professional photo shoot for the team page and captured authentic lifestyle images that better showcase their brand identity and connection to customers.

SEO and Paid Advertising Success

After launching the new website, we focused on taking a holistic approach to SEO and Paid Advertising for their manufacturing company. We implemented a cloud-based marketing automation platform to identify and qualify leads based on their online actions. Continuous monthly improvements for ad campaigns have led to some of the highest Return On Ad Spend (ROAS) in their history, with organic traffic hitting all time highs and consistent yearly growth.

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Have a Project?

Scrolling through our portfolio is a great way to get some ideas. But an even better way is to chat with us one-on-one.

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Platform Upgrade & Redesign

Recently, Lanair partnered with Foremost Media to upgrade their site from NopCommerce 3.8 to the latest version, Nop 4.7, along with a complete redesign to modernize the look and make it easier for customers to use. Their old site was running on an unsupported version, which raised security and functionality concerns. The outdated interface limited customer engagement and did not reflect modern website standards as well.

Waste Oil

HEATERS

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Results that Maintain Trust

Lanair chose Foremost Media to lead this project, and throughout our partnership, we’ve established a strong foundation of trust. The result is a secure, stable, and modernized platform that is more user-friendly and supports their growth. Alongside the platform upgrade, our SEO and paid advertising efforts have driven organic traffic to record highs and increased profits.The Lanair team is very pleased with the new design, improved user experience, the upgrade to NopCommerce, and the consistent growth fueled by this full-scale digital transformation.

Transform your digital presence and see real growth with Foremost Media. Contact us today.

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