Site Analysis
We began this project by reviewing the site analytics from several sources and developed visitor personas. This insight allowed us to go beyond simply applying modern design trends for manufacturing companies and instead focused primarily of improving the overall user experience.
With a deeper understanding of the target market we were not only able to improve the look of the website, but also Lanair’s entitre approach to digital marketing. To help them stay the industry leader we implemented a cloud-based marketing automation platform to identify and qualify leads based on their online actions.