TriPack Case Study


TriPack is a family owned and operated company specializing in shrink sleeve and specialty labels, packaging, and equipment. Their products are used in diverse markets including food and beverages, automotive, and health and beauty.

The Challenge

While TriPack is a leader in the label equipment industry, their web traffic wasn’t reflecting that. They contacted Foremost Media to improve their online presence and increase sales.

The result

Foremost Media conducted an SEO audit of TriPack’s website and discovered opportunities to optimize for keywords, build social bookmarks, and create backlinks to their site. Keyword phrases such as “heat shrinkable sleeves,” “label applicators,” “shrink sleeve applicator,” and “shrink tunnel” were prime examples of keywords the Foremost team could focus on to improve TriPack’s rankings.

With a newly optimized site, TriPack saw immediate improvement. Today, 25% of targeted keywords rank number one on Google, and more than 50% are in the top 10 results. Compared to the previous year, organic traffic to their website has grown by 50% and mobile traffic has nearly tripled. Foremost Media continues to monitor search engine results and make adjustments to ensure continued growth of TriPack’s website traffic.

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