Before
With a solid brand reputation built on over 50 years of experience, WTC Machinery’s website was no longer a proper representation. In addition to an updated look, they wanted their design to focus on improving the user experience to help visitors find the information they were after quickly.
After
To improve the user experience, Foremost Media began the process of understanding the target audience of the website. Through surveys and discussions with the WTC Machinery team, the findings showcased a wide range of visitors with varying demographics and tech savviness. These discussions also led to the discovery that many customers were choosing their products as a repeat customer. The customers proclaimed the quality, service and support were the reasons behind the repeat business.