Case Studies

Septic Company PPC

For nearly four decades, one of Foremost Media's clients (they asked to remain anonymous) has prided themselves on formulating and providing 100% natural biological products that accelerate the digestion of complex organics. Essentially, they create eco-friendly formulas that keep things like septic tanks and wastewater treatment products running clear and smooth.

When it comes to pay-per-click (PPC) marketing, however, the company spent years running amok and needed to be unclogged.

Through the first five months of 2021, their PPC campaigns are running smoothly, with an increase in overall revenue despite a 37.5% drop in money spent on PPC and a 55% jump in return on their advertising spend (ROAS).

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Jobs In Rock County

JobsInRockCounty.com is a talent recruitment and matchmaking tool for employers located in the greater Rock County and Stateline Area. The Rock County Development Alliance sought a way to meet the needs of area employers, recruiters, and prospective job seekers. Foremost Media developed a custom DNN Module for the job portal that streamlines talent recruitment and retention efforts as the area’s one-stop source for employment information.

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MacFarlane Pheasants, Inc

Prior to the release of Google’s “Mobilegeddon” update in April 2015, the Search Engine Optimization (SEO) experts at Foremost Media alerted MacFarlane Pheasants that their Chicksquote.Pheasant.com website would not pass Google’s Mobile-Friendly Test. Bill MacFarlane, owner of MacFarlane Pheasants, agreed it was time for a mobile-friendly website redesign. In addition to being mobile-friendly, MacFarlane Pheasants also wanted to update the look and feel of the website and make the checkout process quicker and easier for their customers.

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Devoted Creations

A skincare/indoor tanning lotion company, in business since 2003, is a developer of high-quality tanning products which are distributed through tanning salons in the United States and Europe. This client sought help from Foremost Media when they experienced almost complete website traffic loss after their in-house website redesign was launched in October 2014.

Foremost Media conducted an analysis of the website structure, its traffic history, and other SEO factors like backlink quality. Foremost determined the website traffic was lost due to non-existent page redirects from the old website structure to the new design.

Foremost compiled a list of redirects using website history and archived online files. The redirects were implemented by October 31, 2014. Traffic levels immediately returned to previous levels.

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ACT LLC

An exterior repair contractor contacted Foremost Media after unknowingly working with a black hat SEO company. They weren’t getting traffic to their website and wanted to gain more business. After an initial audit, it was discovered their website was being penalized because of an enormous amount of spammy backlinks. After creating and implementing a large disavow list, organic traffic to their website started to pick up again.

Foremost Media drafted a plan to continue to grow local organic traffic for the contracting company. The new plan centers around optimizing their website for local SEO and by building local links using white hat tactics.

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Cayman Condos

A vacation property management company, in business since 1989, offers condominium rental along Seven Mile Beach of the Grand Cayman Islands. They contacted Foremost Media when their traffic suddenly declined significantly in 2013.

Foremost Media conducted an analysis of the website structure, its traffic history, and other SEO factors like backlink quality. We determined the website design was dated and the home page was link-heavy. In addition, we suspected a Panda update may have penalized the website for its lack of user-friendliness.

After a complete website redesign launched in November 2013, the client’s traffic doubled compared to the previous year. By January 2015, traffic levels had returned to pre-penalty volume.

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TriPack

This label manufacturer contacted Foremost Media a few years ago to improve their presence online and increase sales. Today, Foremost Media continuously optimizes their website for keywords, builds social bookmarks, and creates backlinks to their site. By continuing to monitor search engine results, traffic to their website continues to grow each year.

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