Marketing Automation

Foremost Media offers a cloud-based marketing automation platform that is able to identify and qualify leads based on their online actions. Marketing automation uses technology that helps you determine the stage of the buying process your customers are in, and guide them to the next stage until they eventually buy your product. Implementing a marketing automation platform can dramatically increase the effectiveness of any email marketing strategies already in place, by integrating your website and email campaigns with every aspect of your marketing strategy. This allows the creation of automated tasks with a variety a tactics.

Visitor Identification

• Detailed information about who visits your website.
• Set real-time alerts when a specific prospect visits a specific page.
• Allows for greater lead intelligence by capturing behavioral information on each visit and integrating with your CRM, email, social, Google AdWords and standard analytics.

CRM Integration

Native integration with the major CRM systems will help align your marketing and sales processes as well as provide a complete ROI analysis close deals. 

• Salesforce
• Microsoft Dynamics
• NetSuite
• SugarCRM
• Infor
• With an open API our development team can seamlessly integrate your existing software

Social Media

• Save time and continually publish content on all of your social media platforms from one location.
• Analytics to help you better monitor and engage with current social community.
• Use Competitor Insights to benchmark your web traffic, blogs, Facebook and LinkedIn traffic, tweets and YouTube views against your competition.

A/B Testing

• Experiment and test with any aspect of an email, landing page or form to increase conversions.
• Use actual data to measure the alternatives that deliver the best results.

Lead Scoring

• Score and prioritize your leads based on a prospect’s identity, web activity, and buying intent, allowing you to quickly assess sales readiness.
• An integral part of modern lead management.
• By clarifying what exactly constitutes as a high quality sales lead, companies increase their marketing and sales departments productivity and efficiency.
• Focus on both explicit and implicit criteria in order to identify interest and intent.

Automated Workflows

• Plan, automate, monitor and optimize complex, multi-step, trigger-based lead nurturing campaigns.
• Reduce human error and take the manual labor out of educating a lead from the information gathering to purchasing.
• Allows sales reps to stay top-of-mind with prospects over a longer time period.
• Provide the right information when the lead needs it with drip programs that are triggered by user interaction.
• Develop onboarding campaigns that are completely hands-off and automated to allow for better retention.

Landing Pages

• An intuitive drag and drop interface for designing and deploying landing pages without any HTML coding necessary.
• Input text, graphics, videos, call-to-action buttons, and forms.
• Landing pages are published in minutes without the need for any web team support.
• Ability for on-page personalization to help increase conversions by enabling personal greetings, pre-filled forms, and more.

Mobile App

• Stay informed on your marketing campaigns no matter where you are.
• See complete marketing and sales funnel reports for a complete view of your demand generation.
• Review campaign performance reports to check on real-time status.
• Use website visitor tracking and not miss any important prospects when they visit your site.

Email

• Personalized email campaigns to segmented lists.
• Use integrated analytics to quickly see which emails are resonating with your target audience through open and click metrics as well as detailed clickthrough reports and long term funnel reports to track the ROI over time.
• Choose from a wide range of text and HTML templates or build your own with a simple drag and drop editor, (no coding knowledge required).
• Create and manage all of your email campaigns through the user-friendly interface.
• Personalize the email with dynamic content based on the individual recipient.
• Automatically CAN-SPAM compliant and helps to make sure emails are getting into their inbox with email authentication, spam analysis, and email testing.