Marketing Automation

Foremost Media offers a cloud-based marketing automation platform that is able to identify and qualify leads based on their online actions. Marketing automation uses technology that helps you determine the stage of the buying process your customers are in, and guide them to the next stage until they eventually buy your product. Implementing a marketing automation platform can dramatically increase the effectiveness of any email marketing strategies already in place, by integrating your website and email campaigns with every aspect of your marketing strategy. This allows the creation of automated tasks with a variety a tactics.

Visitor Identification

• Detailed information about who visits your website.
• Receive comprehensive demographic, firmographic, and valuable contact information, such as their email and phone number.
• Allows for greater lead intelligence by capturing behavioral information on each visit.

CRM Integration

Get your team valuable insights to close more deals. Seamlessly integrates with:

• Salesforce
• Microsoft Dynamics
• NetSuite
• SugarCRM
• Zoho

Social Media

• Save time and continually publish content on all of your social media platforms from one location.
• Analytics to help you better monitor and engage with current social community.
• Attract more twitter followers with hashtag recommendations.

Onsite Chat

• Offer live chat options on your website.
• Invite others to chat to eliminate the time spent monitoring unresponsive chats.

Lead Scoring

• Score and prioritize your leads based on a prospect’s identity, web activity, and buying intent, allowing you to quickly assess sales readiness.
• An integral part of modern lead management.
• By clarifying what exactly constitutes as a high quality sales lead, companies increase their marketing and sales departments productivity and efficiency.
• Focus on both explicit and implicit criteria in order to identify interest and intent.

Workflows

• Plan, automate, monitor and optimize complex, multi-step, trigger-based lead nurturing campaigns.
• Reduce human error and take the manual labor out of educating a lead from the information gathering to purchasing.
• Allows sales reps to stay top-of-mind with prospects over a longer time period.
• Provide the right information when the lead needs it with drip programs that are triggered by user interaction.
• Develop onboarding campaigns that are completely hands-off and automated to allow for better retention.

Landing Pages

• An intuitive WYSIWYG interface for designing and deploying landing pages without any HTML coding necessary.
• Input text, graphics, videos, call-to-action buttons, and forms.
• Landing pages are published in minutes without the need for any web team support.

Lead Hooks

• A powerful website traffic conversion application that consists of a family of pop-up tabs with built-in analytics.
• Offers the flexibility to serve up and display different promotional offers and web assets across multiple pages to website visitors.
• Ability to display dynamic custom content based on target segment, geography, and website behavior history.

Email

• Personalized email campaigns to segmented lists.
• Receive dynamic auto reports within 24 hours.
• Choose from a wide range of text and HTML templates or build your own with a simple WYSIWYG editor, (no coding knowledge required).
• Create and manage all of your email campaigns through the user-friendly interface.
• Personalize the email with dynamic content based on the individual recipient.
• Automatically CAN-SPAM compliant and helps to make sure emails are getting into their inbox with email authentication, spam analysis, and email testing.