Home/Online Marketing/Marketing Automation

Marketing Automation

Foremost Media offers a cloud-based marketing automation platform that is able to identify and qualify leads based on the user's online actions.

Marketing automation uses technology that helps you determine the stage of the buying process your customers are in and guide them to the next stage until they eventually become your customer. Implementing a marketing automation platform can dramatically increase the effectiveness of any email marketing strategies already in place, by integrating your website and email campaigns with every aspect of your marketing strategy. This allows the creation of automated tasks with a variety of tactics.

Got Questions? We're Always Ready to Help!

Current topic image
Visitor Identification

Visitor Identification

Want to know more about who lands on your website? Visitor identification can help you:

  • Get detailed information about who visits your website.
  • Set real-time alerts for when a specific prospect visits a specific page.
  • Allows for greater lead intelligence by capturing behavioral information on each visit and integrating with your CRM, email, social, Google Ads, and standard analytics.

SEE WHO IS VISITING YOUR WEBSITE

CRM Integration

Native integration with the major CRM systems will help align your marketing and sales processes, as well as provide a complete ROI analysis and close deals. With an open API, our development team can seamlessly integrate your existing software with:

  • Salesforce
  • Microsoft Dynamics
  • NetSuite
  • SugarCRM
  • Infor

GET YOUR CRM CONNECTED

CRM Integration
Social Media

Social Media

  • Save time and continually publish content on all of your social media platforms from one location.
  • Analytics to help you better monitor and engage with current social community.
  • Use Competitor Insights to benchmark your web traffic, blogs, Facebook and LinkedIn traffic, tweets and YouTube views against your competition.

LEARN MORE ABOUT SOCIAL MEDIA MARKETING 

Lead Scoring

  • Score and prioritize your leads based on a prospect’s identity, web activity, and buying intent, allowing you to quickly assess sales-readiness.
  • An integral part of modern lead management.
  • By clarifying what exactly constitutes as a high-quality sales lead, companies increase their marketing and sales departments’ productivity and efficiency.
  • Focus on both explicit and implicit criteria in order to identify interest and intent.

LET US BUILD YOUR LEAD SCORES

Lead Scoring
Landing Pages

Landing Pages

  • An intuitive drag-and-drop interface for designing and deploying landing pages without any HTML coding necessary.
  • Input text, graphics, videos, call-to-action buttons, and forms.
  • Landing pages are published in minutes without the need for any web team support.
  • The ability for on-page personalization to help increase conversions by enabling personal greetings, pre-filled forms, and more.

LET'S CHAT LANDING PAGES

A/B Testing

  • Experiment and test with any aspect of an email, landing page or form to increase conversions.
  • Use actual data to measure the alternatives that deliver the best results.

LEARN ABOUT CRO

A/B Testing
Automated Email Marketing

Automated Email Marketing

  • Personalize your company’s email campaigns and quickly and easily send those emails out to targets on segmented lists.
  • Use integrated analytics to quickly see which emails are resonating with your target audience through open and click metrics, as well as detailed clickthrough reports and long-term funnel reports to track the ROI over time.
  • Choose from a wide range of text and HTML templates, or build your own with a simple drag-and-drop editor (no coding knowledge required).
  • Create and manage all of your email campaigns through a user-friendly interface.
  • Personalize emails with dynamic content based on the individual recipient.
  • Ensure automatically that your emails are CAN-SPAM compliant to help make sure they are getting into your targets’ inbox through email authentication, spam analysis, and email testing.

AUTOMATE YOUR EMAIL MARKETING

Automated Workflows

  • Plan, automate, monitor and optimize complex, multi-step, trigger-based lead nurturing campaigns.
  • Reduce human error and take the manual labor out of educating a lead from the information gathering to purchasing.
  • Allows sales reps to stay top-of-mind with prospects over a longer time period.
  • Provide the right information when the lead needs it with drip programs that are triggered by user interaction.
  • Develop onboarding campaigns that are completely hands-off and automated to allow for better retention.

LET US BUILD YOUR WORKFLOWS

Automated Workflows