Can Your Email Marketing Software Do This?
Send Dynamic Content
Customers, clients, vendors, staff, and partners can receive a slightly different version of your email. Email content may vary depending on who you’re sending the message to. With our software, you can set rules for dynamic content, so you only have to send one message that will automatically be tailored to your receiver.
Insert A Personalized Name in Each Email
Our research shows that personalized emails get higher open rates. Personalizing your subject line or greeting with the receivers first name gives an extra touch for a personable conversation. "Dear Jane" is going to be far more effective than "Dear Customer.”
Send Emails When You're Away from Your Desk
Know you’re going to be out of the office? With the scheduling feature, you can continue to send emails - even when you’re away from your computer.
Trigger Email Sends
With this email software, you can set up trigger emails to be sent when prospects perform a specific desired action, such as filling out a form or registering for an event. Triggered emails have higher open and clickthrough rates, because you’re sending relative and timely content based on a prospect's actions.
Ensure Consistent Email Deliverability
Evaluate your compliance with anti-spam regulations. Every internet provider screens and filters incoming emails at some level. Make sure that your emails comply with the latest industry standards, so your emails make it to the inbox every time.
Provide You with A Branded Email Template
We give you a free branded template and offer a number of pre-created templates you can use to match your branding, so those on the other end of the email can recognize it’s you every time.
Create Responsive Emails
Create emails with responsive messages that adapt to desktops, smartphones and tablets. You can test your messages before sending them out using the testing tool, or preview tools to make sure your email looks great every time.
Build Powerful Email Campaigns
Choose from over 100 professional email templates, or design your own branded email template. You can personalize email sends with your own photos, media and content. Building captivating emails does not require HTML coding, however, advanced features are available for experienced users.
Manage Contact Lists
Managing your email list is one of the most important practices when it comes to effective email delivery. With our email software you can create, adapt, amend, segment and deploy your marketing lists with ease. Go beyond traditional demographic segmentation and segment lists based on behaviors like website visits, previous email interactions and form submissions.
Integrate with Your CRM
Seamlessly integrate your CRM with this email software. Integrate your contacts from Microsoft Dynamics, Salesforce, Netsuite, and more! This not only allows you to further manage your contact list, but gives you the opportunity to build out your prospects and customers profiles based on your own segmentation rules.
Run A/B Tests
Discover which email sends are most effective when it comes to click rates and conversions by A/B testing your emails. A/B testing allows you to test different subject lines, images, and call-to-actions to find out what elements drive the best results.
Track Your Results
Track the impact of your email sends. Quickly gain insight from your email campaign results by using the dashboard reporting tool. Analyze high-level analytics from opens and click metrics, to detailed page visits and prospect funnel reports. Instantly track all email results, know who opened your email and discover where your prospects go after they hit open.