5 Reasons Graphic Design is Crucial for Your Business

Graphic design is literally everywhere you look. It’s on that box of mac ‘n cheese you grab from the cupboard, the street signs you pass while driving to work, the baseball caps and t-shirts of the people you interact with, even the websites and smartphone apps you pull up every day.

These and other products rely on visual appeal to catch your eye, but graphic design’s purpose goes beyond making something look good. It represents how your brand communicates its message to an audience. As such, it can be a powerful and effective tool in making your business a likable, consistent, and credible source people enjoy — and even need.

Here are five reasons graphic design is important to your business.

1. Graphic Design Establishes Trust. People are visual, and first impressions matter. A lot. In fact, studies show that people make judgments about a website within milliseconds of landing on it. So, it’s important that your site looks professional and polished, with consistent branding across all platforms. This helps foster trust in your brand and makes people more likely to do business with you. Graphic design is a worthy investment; developing cohesive branding saves time in the long run, streamlining communication and collaboration between employees. This saves time and improves efficiency by making everything easier to find. And because good design means less clutter on a page, users will spend less time searching for what they need. Good design also ensures that data is easy to understand and usefully presented, so nothing gets overlooked or misinterpreted.
2. Graphic Design Enhances Customer Experience. Good graphic design improves the customer’s experience with your brand. Everything from your website to your packaging should be well-designed, so customers have a positive association with your company. Good design can also help you stand out from the competition. It is easier to sell a product when it has been designed in an attractive way. Designing your product or service taking into consideration what customers want is crucial in today’s competitive market. Graphic design influences the psychology of how we think and feel about decisions we make every day.
3. Graphic Design Builds Brand Recognition. Good graphic design helps build recognition for your business. It can make your business look more professional and established, which can attract new customers. Plus, it can help you stand out from the competition. If you’re trying to market yourself in a crowded field, a great logo is essential. Coca-Cola’s logo is one of the most recognizable in the world because they have spent millions of dollars on branding over the years. They know that having an eye-catching logo will bring them attention and success. Other big companies that use graphic design well, like Apple, Nike, and Disney, are successful not just because they sell their products well, but also because their graphics are powerful symbols that get people excited about what those brands represent.
4. Graphic Design Enhances Sales & Conversion. A University of New South Wales study found that professional design can increase sales by up to 44%. Good design makes you visible to your target audience, and the more visible you are to the right people, the more sales you will convert. This holds true across all platforms, from printed materials and social media campaigns to your website.
5. Graphic Design Promotes Effective Communication. Humans are visual communicators. Adding graphics and appealing imagery helps convey your message to your audience. Infographics and engaging graphics are some of the best ways to create useful content that people are likely to share with others. Branded photos, illustrations, graphic icons, and charts all help communicate your ideas and messages more effectively.

Do you need to implement effective graphic design into your business? Our team is ready to help. Contact us today and we’ll help you shine!