How to Create Compelling SEO Content
When SEO copywriting was in its infancy, marketers often crammed as many keywords as possible into their copy, with little regard for readability. Please don’t do this. It’s known as keyword stuffing, and can actually harm your SEO efforts instead of helping them.
Instead, focus on writing for human readers rather than search engines. Your content should flow naturally so it’s easy for your audience to understand. Avoid industry jargon and complex terminology, and add keywords only where they fit naturally.
The rise of AI presents another cautionary tale. The temptation to rely on AI-generated copy is strong, but in our experience, AI is best utilized as a starting point if you’re unsure where to begin. It can provide a decent framework, but AI-generated content lacks creativity and human emotion. Its “just the facts, ma’am” approach often comes across as cold and informal and won’t do much to boost engagement.
People connect with stories. Incorporate storytelling into your SEO copywriting by including anecdotes, case studies, and real-life examples. This helps illustrate your point and makes your content relatable and engaging. Use descriptive language and vivid imagery to evoke emotion and create an immersive and memorable experience for your readers. Good storytelling is more likely to be shared across social platforms, giving your content an SEO boost. Which is pretty much the entire point!
Foremost SEO Copywriting Services
SEO copywriting is an integral component of any online optimization strategy. It’s the best way to ensure your pages rank in search results, allowing more potential customers to find you.
Not all businesses have the capacity for a dedicated content writer or team. Foremost Media can help with your SEO copywriting needs! Our talented team of individuals has experience creating compelling copy for hundreds of websites — and proven results. Contact us today for a free quote!